FAIR VALUE MEASUREMENTS (Details 2) (USD $)	3 Months Ended	12 Months Ended
	Oct. 27, 2012	Aug. 02, 2014	Aug. 03, 2013	Jul. 28, 2012
Total Losses
Fair value of intangible assets subject to write-down	$ 1,600,000	$ 0	$ 1,629,000	$ 0
Nonrecurring basis
Total Losses
Fair value of intangible assets subject to write-down	1,629,000
Impairment of indefinite-lived intangible assets (including goodwill)		0	0
Carrying Value
Liabilities
Long term debt, including current portion		33,500,000	34,110,000
Fair Value
Liabilities
Long term debt, including current portion		$ 36,386,000	$ 36,230,000