RESTRUCTURING ACTIVITIES (Details) (USD $)	3 Months Ended		12 Months Ended				3 Months Ended	12 Months Ended	3 Months Ended
	Oct. 27, 2012	Jul. 30, 2011	Aug. 02, 2014	Aug. 03, 2013	Jul. 28, 2012	Oct. 29, 2011	Oct. 27, 2012 Blue Marble Brands Division Licensing agreement	Jul. 28, 2007 Blue Marble Brands Division Licensing agreement	Jul. 30, 2011 Facility Member	Jul. 28, 2012 Employee Severance
Restructuring Activities and Assets Held for sale
Non cash impairment charge on long-lived assets		$ 5,800,000
Restructuring and related costs incurred									500,000	5,100,000
Reclassified of long-term fixed assets to assets held for sale						2,600,000
Fair value of intangible assets								2,100,000
Amortization period								27 years
Impairment charges	$ 1,600,000		$ 0	$ 1,629,000	$ 0		$ 1,600,000