ACQUISITIONS (Details) (USD $) Share data in Thousands, unless otherwise specified	12 Months Ended			3 Months Ended	12 Months Ended			3 Months Ended			12 Months Ended				12 Months Ended				3 Months Ended		12 Months Ended	3 Months Ended	12 Months Ended		3 Months Ended		3 Months Ended
	Aug. 02, 2014	Aug. 03, 2013	Jul. 28, 2012	Oct. 27, 2012 Wholesale acquisition	Aug. 02, 2014 Wholesale	Aug. 03, 2013 Wholesale	Jul. 28, 2012 Wholesale	Oct. 27, 2012 Wholesale Customer lists	Oct. 27, 2012 Wholesale Customer lists Minimum	Oct. 27, 2012 Wholesale Customer lists Maximum	Aug. 02, 2014 Other	Aug. 03, 2013 Other	Aug. 01, 2009 Other acquisition	Jul. 28, 2012 Other	Aug. 02, 2014 Other Minimum	Aug. 03, 2013 Other Minimum	Aug. 02, 2014 Other Maximum	Aug. 03, 2013 Other Maximum	Aug. 02, 2014 Trudeau Foods, LLC Wholesale	Aug. 02, 2014 Tony's Fine Foods Wholesale	Aug. 02, 2014 Trudeau Foods, LLC Wholesale	Aug. 02, 2014 Trudeau Foods, LLC Wholesale Customer lists	Aug. 02, 2014 Tony's Fine Foods	Jul. 15, 2014 Tony's Fine Foods	Aug. 02, 2014 Tony's Fine Foods Wholesale	Jul. 15, 2014 Tony's Fine Foods Wholesale	Aug. 02, 2014 Tony's Fine Foods Wholesale Customer lists	Aug. 02, 2014 Tony's Fine Foods Wholesale Trademarks and tradenames	Aug. 02, 2014 Tony's Fine Foods Wholesale Noncompete Agreements	Oct. 27, 2012 Business acquisition one Wholesale	Oct. 27, 2012 Business acquisition one Wholesale Restricted stock units
Acquisitions
Cash consideration paid in connection with acquisition				$ 9,200,000															$ 23,000,000	$ 188,500,000					$ 206,200,000
Identifiable intangible assets								3,100,000														9,500,000					55,500,000	25,200,000	800,000
Incremental annual revenues					62,400,000	53,800,000															62,900,000		45,300,000
Liabilities																								60,698,000		2,400,000
Accounts Payable																									8,200,000
Shares issued in acquisition	49,771	49,330																								112
Goodwill from current year business combinations	73,966,000				73,966,000	8,979,000					0												64,600,000
Acquisition Costs, Cumulative																							1,500,000
Number of businesses acquired				3
Cash consideration paid in connection with acquisition	211,574,000	8,135,000	3,297,000	8,100,000
Potential earn-outs				3,700,000
Acquired entities that received restricted stock grants				1
Vesting period																															4 years
Period after which vesting may be fully accelerated																															2 years
Measurement period for vesting acceleration clause, following acquisition date																														2 years
Acquired intangible assets, estimated useful life									5 years	10 years
Adjustment to goodwill due to valuation of certain intangibles											100,000	100,000
Ongoing contingent consideration payments in the form of royalties as a percentage of net sales															2.00%	2.00%	4.00%	4.00%
Number of branded product companies acquired for which ongoing contingent consideration payments in the form of royalties are recognized (in entities)													2
Business Combination, Recognized Identifiable Assets Acquired, Goodwill, and Liabilities Assumed, Net [Abstract]
Accounts receivable																								40,307,000
Inventory																								31,807,000
Property and equipment																								42,793,000
Other assets																								5,815,000
Customer relationships																								55,500,000
Tradename and other intangible assets																								26,000,000
Goodwill	274,548,000	201,874,000	193,741,000		256,817,000	184,143,000	176,210,000				17,731,000	17,731,000		17,531,000										64,644,000
Total assets																								266,866,000
Liabilities																								60,698,000		2,400,000
Total purchase price																								$ 206,168,000