RESTRUCTURING ACTIVITIES AND ASSET IMPAIRMENTS (Details) (USD $)	6 Months Ended	3 Months Ended	12 Months Ended
Feb. 01, 2014	Jan. 26, 2013	Oct. 27, 2012 Blue Marble Brands division Licensing agreement	Jul. 28, 2007 Blue Marble Brands division Licensing agreement
Restructuring Activities and Assets Impairments
Fair value of intangible assets				$ 2,100,000
Amortization period				27 years
Impairment of intangible asset	$ 0	$ 1,629,000	$ 1,629,000

Amount of impairment loss resulting from write-down of assets, excluding financial assets and goodwill, lacking physical substance and having a projected indefinite period of benefit to fair value.

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 350

-SubTopic 30

-Section 50

-Paragraph 3

-Subparagraph (b)

-URI http://asc.fasb.org/extlink&oid=26713463&loc=d3e16373-109275

Name:	us-gaap_ImpairmentOfIntangibleAssetsIndefinitelivedExcludingGoodwill
Namespace Prefix:	us-gaap_
Data Type:	xbrli:monetaryItemType
Balance Type:	debit
Period Type:	duration