CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2015	Jun. 30, 2014	Jun. 30, 2015	Jun. 30, 2014
Revenue:
Commission revenue	$ 100,000	$ 0	$ 100,000	$ 0
Advertising and other revenue	42,582	57,346	94,570	92,621
Total revenue	142,582	57,346	194,570	92,621
Operating expenses:
Selling and marketing	94,318	70,783	129,169	165,161
Salaries	515,198	569,054	1,091,331	1,053,549
Rent	41,734	44,200	115,978	88,400
Accounting, legal and filing fees	178,392	347,637	357,575	620,365
Consulting	287,210	304,510	639,662	588,168
Equity-based compensation	788,965	1,321,377	1,756,912	2,702,154
Other general and administrative	195,856	118,070	377,606	284,651
Depreciation and amortization	106,008	129,257	212,087	239,751
Total operating expenses	2,207,681	2,904,888	4,680,320	5,742,199
Other income (expense):
Interest expense, net	(77,697)	(281,267)	(99,482)	(403,592)
Other income (expense), net	0	(10,000)	0	8,125
Total other expense	(77,697)	(291,267)	(99,482)	(395,467)
Net loss	$ (2,142,796)	$ (3,138,809)	$ (4,585,232)	$ (6,045,045)
Net loss per share-basic and diluted (in dollars per share)	$ (0.02)	$ (0.03)	$ (0.03)	$ (0.06)
Weighted average common shares outstanding, basic and diluted (in shares)	138,068,582	111,830,785	131,457,897	106,210,062