Filed pursuant to Rule 424(b)(3)

                                                      Registration No. 333-43522



                            PRICING SUPPLEMENT NO. 2

                                     to the

                        Prospectus dated August 28, 2000

              And the Prospectus Supplement dated September 6, 2000

                              Universal Corporation

                                  $400,000,000

                           Medium-Term Notes, Series B



The notes being purchased have the following terms:

PRINCIPAL AMOUNT: $10,000,000

STATED MATURITY:  May 2, 2005

SPECIFIED CURRENCY: U.S. Dollars

FIXED INTEREST RATE: 8.17% per annum

ORIGINAL ISSUE DATE:  November 13, 2000

CUSIP:  91345H AG 0

PRICE TO PUBLIC %:  100.00

AUTHORIZED DENOMINATIONS: Minimum denominations of $1,000 and integral multiples
                          thereof.

AGENT:  First Union Securities, Inc.

AGENTS' COMMISSION: 0.450%

NET PROCEEDS TO UNIVERSAL CORPORATION:  $9,955,000



         THIS  OFFERING  IS  SUBJECT  TO  REOPENING  AT A LATER  TIME  TO  OFFER
ADDITIONAL NOTES HAVING THE SAME TERMS AS THE NOTES BEING PURCHASED.





DEPOSITARY:  DTC

FORM OF NOTE:

         - global registered book-entry form only:  Yes
         - non-global form available:  Upon certain events as described in the
           Prospectus
         - bearer note:  No

REDEMPTION AND REPAYMENT: Not redeemable or repayable prior to stated maturity


FIXED RATE SECURITIES:

         - annual rate: 8.17%
         - interest payment dates: Each May 2 and November 2, commencing May 2,
           2001
         - regular record date: Close of business on each April 15 or October 15
           (whether or not a Business Day) immediately preceding an interest
           payment date

DEFEASANCE AND COVENANT DEFEASANCE:

         The Company may effect  defeasance or covenant  defeasance with respect
to the notes upon meeting certain conditions as described in the Prospectus.



OTHER INFORMATION:

         Neither the Securities and Exchange Commission nor any other regulatory
body has approved or disapproved these securities or passed upon the adequacy or
accuracy  of  the  Prospectus,   the  Prospectus   Supplement  or  this  Pricing
Supplement. Any representation to the contrary is a criminal offense.

         Terms  used  and not  defined  herein  but  defined  in the  Prospectus
Supplement and Prospectus are used herein as therein defined.



                              UNIVERSAL CORPORATION

                    Pricing Supplement dated November 9, 2000