0001193125-13-302693.txt : 20130912 0001193125-13-302693.hdr.sgml : 20130912 20130725161100 ACCESSION NUMBER: 0001193125-13-302693 CONFORMED SUBMISSION TYPE: CORRESP PUBLIC DOCUMENT COUNT: 1 FILED AS OF DATE: 20130725 FILER: COMPANY DATA: COMPANY CONFORMED NAME: ACNIELSEN CORP CENTRAL INDEX KEY: 0001019878 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-ENGINEERING, ACCOUNTING, RESEARCH, MANAGEMENT [8700] IRS NUMBER: 061454128 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: CORRESP BUSINESS ADDRESS: STREET 1: 177 BROAD STREET CITY: STAMFORD STATE: CT ZIP: 06901 BUSINESS PHONE: 2038344200 MAIL ADDRESS: STREET 1: 177 BROAD ST CITY: STAMFORD STATE: CT ZIP: 06901 FILER: COMPANY DATA: COMPANY CONFORMED NAME: VIZU CORP CENTRAL INDEX KEY: 0001353740 IRS NUMBER: 202469250 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: CORRESP BUSINESS ADDRESS: STREET 1: 85 BROAD STREET CITY: NEW YORK STATE: NY ZIP: 10004 BUSINESS PHONE: 6466545000 MAIL ADDRESS: STREET 1: 85 BROAD STREET CITY: NEW YORK STATE: NY ZIP: 10004 FILER: COMPANY DATA: COMPANY CONFORMED NAME: A.C. Nielsen (Argentina) S.A. CENTRAL INDEX KEY: 0001397434 IRS NUMBER: 362722599 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: CORRESP BUSINESS ADDRESS: STREET 1: 150 N. MARTINGALE ROAD CITY: SCHAUMBURG STATE: IL ZIP: 60173 BUSINESS PHONE: 847-605-5000 MAIL ADDRESS: STREET 1: 150 N. MARTINGALE ROAD CITY: SCHAUMBURG STATE: IL ZIP: 60173 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Nielsen Co (US), LLC CENTRAL INDEX KEY: 0001397508 IRS NUMBER: 043721439 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: CORRESP BUSINESS ADDRESS: STREET 1: 150 N. MARTINGALE ROAD CITY: SCHAUMBURG STATE: IL ZIP: 60173 BUSINESS PHONE: 847-605-5000 MAIL ADDRESS: STREET 1: 150 N. MARTINGALE ROAD CITY: SCHAUMBURG STATE: IL ZIP: 60173 FORMER COMPANY: FORMER CONFORMED NAME: AC Nielsen (US), Inc. DATE OF NAME CHANGE: 20070425 FILER: COMPANY DATA: COMPANY CONFORMED NAME: VNU International B.V. CENTRAL INDEX KEY: 0001403026 IRS NUMBER: 000000000 STATE OF INCORPORATION: P7 FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: CORRESP BUSINESS ADDRESS: STREET 1: CEYLONPOORT 5 CITY: HAARLEM STATE: P7 ZIP: 2037 BUSINESS PHONE: 31-23-546-3463 MAIL ADDRESS: STREET 1: CEYLONPOORT 5 CITY: HAARLEM STATE: P7 ZIP: 2037 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Nielsen Mobile, LLC CENTRAL INDEX KEY: 0001436680 IRS NUMBER: 911911335 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: CORRESP BUSINESS ADDRESS: STREET 1: 770 BROADWAY CITY: NEW YORK STATE: NY ZIP: 10003 BUSINESS PHONE: 646-654-5000 MAIL ADDRESS: STREET 1: 770 BROADWAY CITY: NEW YORK STATE: NY ZIP: 10003 FORMER COMPANY: FORMER CONFORMED NAME: Nielsen Mobile, Inc. DATE OF NAME CHANGE: 20080603 FILER: COMPANY DATA: COMPANY CONFORMED NAME: ACNielsen eRatings.com CENTRAL INDEX KEY: 0001524887 IRS NUMBER: 061561730 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: CORRESP BUSINESS ADDRESS: STREET 1: 770 BROADWAY CITY: NEW YORK STATE: NY ZIP: 10003 BUSINESS PHONE: (646) 654-5000 MAIL ADDRESS: STREET 1: 770 BROADWAY CITY: NEW YORK STATE: NY ZIP: 10003 FILER: COMPANY DATA: COMPANY CONFORMED NAME: TNC (US) Holdings, Inc. CENTRAL INDEX KEY: 0001403036 IRS NUMBER: 222145575 STATE OF INCORPORATION: NY FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: CORRESP BUSINESS ADDRESS: STREET 1: 770 BROADWAY CITY: NEW YORK STATE: NY ZIP: 10003 BUSINESS PHONE: 646-654-5000 MAIL ADDRESS: STREET 1: 770 BROADWAY CITY: NEW YORK STATE: NY ZIP: 10003 FORMER COMPANY: FORMER CONFORMED NAME: Nielsen CO (US), Inc. DATE OF NAME CHANGE: 20070613 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Cambridge Group, Inc. CENTRAL INDEX KEY: 0001465089 IRS NUMBER: 362836077 STATE OF INCORPORATION: IL FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: CORRESP BUSINESS ADDRESS: STREET 1: 45 DANBURY ROAD CITY: WILTON STATE: CT ZIP: 06897 BUSINESS PHONE: 203-563-3157 MAIL ADDRESS: STREET 1: 45 DANBURY ROAD CITY: WILTON STATE: CT ZIP: 06897 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Nielsen Co (Luxembourg) S.a r.l. CENTRAL INDEX KEY: 0001524886 IRS NUMBER: 000000000 STATE OF INCORPORATION: N4 FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: CORRESP BUSINESS ADDRESS: STREET 1: 65 BOULEVARD CITY: GRANDE DUCHESSE CHARLOTTE STATE: N4 ZIP: L-1331 BUSINESS PHONE: (646) 654-5000 MAIL ADDRESS: STREET 1: 65 BOULEVARD CITY: GRANDE DUCHESSE CHARLOTTE STATE: N4 ZIP: L-1331 FORMER COMPANY: FORMER CONFORMED NAME: Nielsen Co (Luxembourg) S.? r.l. DATE OF NAME CHANGE: 20110705 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Nielsen Co Finance (Ireland) Ltd CENTRAL INDEX KEY: 0001524972 IRS NUMBER: 000000000 STATE OF INCORPORATION: L2 FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: CORRESP BUSINESS ADDRESS: STREET 1: 14 RIVERWALK STREET 2: NATIONAL DIGITAL PARK CITYWEST BUSINESS CITY: DUBLIN STATE: L2 ZIP: 24 BUSINESS PHONE: (646) 654-5000 MAIL ADDRESS: STREET 1: 14 RIVERWALK STREET 2: NATIONAL DIGITAL PARK CITYWEST BUSINESS CITY: DUBLIN STATE: L2 ZIP: 24 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Perishables Group, Inc. CENTRAL INDEX KEY: 0001578922 IRS NUMBER: 364357762 STATE OF INCORPORATION: IL FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: CORRESP BUSINESS ADDRESS: STREET 1: 85 BROAD STREET CITY: NEW YORK STATE: NY ZIP: 10004 BUSINESS PHONE: 6466545000 MAIL ADDRESS: STREET 1: 85 BROAD STREET CITY: NEW YORK STATE: NY ZIP: 10004 FILER: COMPANY DATA: COMPANY CONFORMED NAME: NetRatings, LLC CENTRAL INDEX KEY: 0001095480 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-BUSINESS SERVICES, NEC [7389] IRS NUMBER: 770461990 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: CORRESP BUSINESS ADDRESS: STREET 1: 890 HILLVIEW CT STREET 2: STE 300 CITY: MILPITAS STATE: CA ZIP: 95035 BUSINESS PHONE: 4089570699 MAIL ADDRESS: STREET 1: 890 HILLVIEW CT STREET 2: STE 300 CITY: MILPITAS STATE: CA ZIP: 95035 FORMER COMPANY: FORMER CONFORMED NAME: NETRATINGS INC DATE OF NAME CHANGE: 19990922 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Nielsen CO B.V. CENTRAL INDEX KEY: 0001397410 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-BUSINESS SERVICES, NEC [7389] IRS NUMBER: 980366864 STATE OF INCORPORATION: P7 FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: CORRESP BUSINESS ADDRESS: STREET 1: 770 BROADWAY CITY: NEW YORK STATE: NY ZIP: 10003 BUSINESS PHONE: 646-654-5000 MAIL ADDRESS: STREET 1: 770 BROADWAY CITY: NEW YORK STATE: NY ZIP: 10003 FILER: COMPANY DATA: COMPANY CONFORMED NAME: A. C. Nielsen Company, LLC CENTRAL INDEX KEY: 0001397435 IRS NUMBER: 361549320 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: CORRESP BUSINESS ADDRESS: STREET 1: 150 N. MARTINGALE ROAD CITY: SCHAUMBURG STATE: IL ZIP: 60173 BUSINESS PHONE: 847-605-5000 MAIL ADDRESS: STREET 1: 150 N. MARTINGALE ROAD CITY: SCHAUMBURG STATE: IL ZIP: 60173 FORMER COMPANY: FORMER CONFORMED NAME: A.C. Nielsen CO DATE OF NAME CHANGE: 20070424 FILER: COMPANY DATA: COMPANY CONFORMED NAME: NMR Investing I, Inc. CENTRAL INDEX KEY: 0001397544 IRS NUMBER: 061450569 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: CORRESP BUSINESS ADDRESS: STREET 1: 801 WEST STREET CITY: WILMINGTON STATE: DE ZIP: 19801 BUSINESS PHONE: 302-254-1004 MAIL ADDRESS: STREET 1: 801 WEST STREET CITY: WILMINGTON STATE: DE ZIP: 19801 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Nielsen Finance LLC CENTRAL INDEX KEY: 0001397560 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-MANAGEMENT CONSULTING SERVICES [8742] IRS NUMBER: 205172894 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: CORRESP BUSINESS ADDRESS: STREET 1: 770 BROADWAY CITY: NEW YORK STATE: NY ZIP: 10003 BUSINESS PHONE: 646-654-5000 MAIL ADDRESS: STREET 1: 770 BROADWAY CITY: NEW YORK STATE: NY ZIP: 10003 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Nielsen Holding & Finance B.V. CENTRAL INDEX KEY: 0001403034 IRS NUMBER: 000000000 STATE OF INCORPORATION: P7 FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: CORRESP BUSINESS ADDRESS: STREET 1: CEYLONPOORT 5 CITY: HAARLEM STATE: P7 ZIP: 2037 BUSINESS PHONE: 31-23-546-3463 MAIL ADDRESS: STREET 1: CEYLONPOORT 5 CITY: HAARLEM STATE: P7 ZIP: 2037 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Neurofocus, Inc. CENTRAL INDEX KEY: 0001578931 IRS NUMBER: 651279908 STATE OF INCORPORATION: CA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: CORRESP BUSINESS ADDRESS: STREET 1: 85 BROAD STREET CITY: NEW YORK STATE: NY ZIP: 10004 BUSINESS PHONE: 6466545000 MAIL ADDRESS: STREET 1: 85 BROAD STREET CITY: NEW YORK STATE: NY ZIP: 10004 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Nielsen National Research Group, Inc. CENTRAL INDEX KEY: 0001403033 IRS NUMBER: 953194285 STATE OF INCORPORATION: CA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: CORRESP BUSINESS ADDRESS: STREET 1: 770 BROADWAY CITY: NEW YORK STATE: NY ZIP: 10003 BUSINESS PHONE: 646-654-5000 MAIL ADDRESS: STREET 1: 770 BROADWAY CITY: NEW YORK STATE: NY ZIP: 10003 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Marketing Analytics, Inc. CENTRAL INDEX KEY: 0001578934 IRS NUMBER: 363810861 STATE OF INCORPORATION: IL FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: CORRESP BUSINESS ADDRESS: STREET 1: 85 BROAD STREET CITY: NEW YORK STATE: NY ZIP: 10004 BUSINESS PHONE: 6466545000 MAIL ADDRESS: STREET 1: 85 BROAD STREET CITY: NEW YORK STATE: NY ZIP: 10004 FILER: COMPANY DATA: COMPANY CONFORMED NAME: NMR Licensing Associates, L.P. CENTRAL INDEX KEY: 0001397546 IRS NUMBER: 510380964 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: CORRESP BUSINESS ADDRESS: STREET 1: 801 WEST STREET CITY: WILMINGTON STATE: DE ZIP: 19801 BUSINESS PHONE: 302-254-1004 MAIL ADDRESS: STREET 1: 801 WEST STREET CITY: WILMINGTON STATE: DE ZIP: 19801 FILER: COMPANY DATA: COMPANY CONFORMED NAME: AGB Nielsen Media Research B.V. CENTRAL INDEX KEY: 0001462272 IRS NUMBER: 000000000 STATE OF INCORPORATION: P7 FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: CORRESP BUSINESS ADDRESS: STREET 1: PRINS BERNHARDPLEIN 200 CITY: AMSTERDAM STATE: P7 ZIP: 1097JB BUSINESS PHONE: 31-23-5463463 MAIL ADDRESS: STREET 1: POSTBUS 990 CITY: AMSTERDAM STATE: P7 ZIP: 1000AZ FILER: COMPANY DATA: COMPANY CONFORMED NAME: G4 Analytics, Inc. CENTRAL INDEX KEY: 0001579394 IRS NUMBER: 522322670 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: CORRESP BUSINESS ADDRESS: STREET 1: 85 BROAD STREET CITY: NEW YORK STATE: NY ZIP: 10004 BUSINESS PHONE: 6466545000 MAIL ADDRESS: STREET 1: 85 BROAD STREET CITY: NEW YORK STATE: NY ZIP: 10004 FILER: COMPANY DATA: COMPANY CONFORMED NAME: VNU Marketing Information, Inc. CENTRAL INDEX KEY: 0001397554 IRS NUMBER: 133836156 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: CORRESP BUSINESS ADDRESS: STREET 1: 770 BROADWAY CITY: NEW YORK STATE: NY ZIP: 10003 BUSINESS PHONE: 646-654-5000 MAIL ADDRESS: STREET 1: 770 BROADWAY CITY: NEW YORK STATE: NY ZIP: 10003 FILER: COMPANY DATA: COMPANY CONFORMED NAME: ACN Holdings Inc. CENTRAL INDEX KEY: 0001397437 IRS NUMBER: 522294969 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: CORRESP BUSINESS ADDRESS: STREET 1: 707 BROADWAY CITY: NEW YORK STATE: NY ZIP: 10003 BUSINESS PHONE: 646-654-5000 MAIL ADDRESS: STREET 1: 707 BROADWAY CITY: NEW YORK STATE: NY ZIP: 10003 FILER: COMPANY DATA: COMPANY CONFORMED NAME: CZT/ACN Trademarks, L.L.C. CENTRAL INDEX KEY: 0001403041 IRS NUMBER: 000000000 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: CORRESP BUSINESS ADDRESS: STREET 1: 150 N. MARTINGALE ROAD CITY: SCHAUMBURG STATE: IL ZIP: 60173 BUSINESS PHONE: 847-605-5000 MAIL ADDRESS: STREET 1: 150 N. MARTINGALE ROAD CITY: SCHAUMBURG STATE: IL ZIP: 60173 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Athenian Leasing CORP CENTRAL INDEX KEY: 0001397438 IRS NUMBER: 943156553 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: CORRESP BUSINESS ADDRESS: STREET 1: 801 WEST STREET CITY: WILMINGTON STATE: DE ZIP: 19801 BUSINESS PHONE: 302-254-1004 MAIL ADDRESS: STREET 1: 801 WEST STREET CITY: WILMINGTON STATE: DE ZIP: 19801 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Nielsen Finance Co. CENTRAL INDEX KEY: 0001397559 IRS NUMBER: 205172975 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: CORRESP BUSINESS ADDRESS: STREET 1: 770 BROADWAY CITY: NEW YORK STATE: NY ZIP: 10003 BUSINESS PHONE: 646-654-5000 MAIL ADDRESS: STREET 1: 770 BROADWAY CITY: NEW YORK STATE: NY ZIP: 10003 FILER: COMPANY DATA: COMPANY CONFORMED NAME: ART Holding, L.L.C. CENTRAL INDEX KEY: 0001403039 IRS NUMBER: 000000000 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: CORRESP BUSINESS ADDRESS: STREET 1: 150 N. MARTINGALE ROAD CITY: SCHAUMBURG STATE: IL ZIP: 60173 BUSINESS PHONE: 847-605-5000 MAIL ADDRESS: STREET 1: 150 N. MARTINGALE ROAD CITY: SCHAUMBURG STATE: IL ZIP: 60173 FILER: COMPANY DATA: COMPANY CONFORMED NAME: VNU Intermediate Holding B.V. CENTRAL INDEX KEY: 0001403027 IRS NUMBER: 000000000 STATE OF INCORPORATION: P7 FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: CORRESP BUSINESS ADDRESS: STREET 1: CEYLONPOORT 5 CITY: HAARLEM STATE: P7 ZIP: 2037 BUSINESS PHONE: 31-23-546-3463 MAIL ADDRESS: STREET 1: CEYLONPOORT 5 CITY: HAARLEM STATE: P7 ZIP: 2037 CORRESP 1 filename1.htm SEC Acceleration Letter

Nielsen Finance LLC

Nielsen Finance Co.

and Guarantors

85 Broad Street

New York, NY 10004

VIA EDGAR

July 25, 2013

Securities and Exchange Commission

100 F Street, N.E.

Washington, D.C. 20549

 

  Re: Nielsen Finance LLC

Nielsen Finance Co.

  and Guarantors

Registration Statement on Form S-4 (File No. 333-189456)

Dear Ladies and Gentlemen:

Nielsen Finance LLC, Nielsen Finance Co. and the co-registrant guarantors listed in the above-referenced Registration Statement on Form S-4 (together, the “Registrants”), pursuant to Rule 461 under the Securities Act of 1933, as amended, hereby request that the effective date of the above-referenced Registration Statement on Form S-4 be accelerated so that the Registration Statement may become effective at 3:00 p.m., Eastern Time, on July 26, 2013, or as soon thereafter as practicable.

The Registrants hereby acknowledge that:

 

  •  

should the Securities and Exchange Commission (the “Commission”) or its staff, acting pursuant to delegated authority, declare the above-referenced Registration Statement effective, it does not foreclose the Commission from taking any action with respect to the Registration Statement;

 

  •  

the action of the Commission or its staff, acting pursuant to delegated authority, in declaring the Registration Statement effective, does not relieve the Registrants from their full responsibility for the adequacy and accuracy of the disclosure in the Registration Statement; and

 

  •  

the Registrants may not assert staff comments and the declaration of effectiveness as a defense in any proceeding initiated by the Commission or any person under the federal securities laws of the United States.

We request that we be notified of such effectiveness by telephone call to Joseph H. Kaufman of Simpson Thacher & Bartlett LLP at (212) 455-2948.

 

Very truly yours,
Nielsen Finance LLC
By:  

*

Name:   David L. Calhoun
Title:   Chief Executive Officer
Nielsen Finance Co.
By:  

*

Name:   David L. Calhoun
Title:   Chief Executive Officer
A.C. Nielsen (Argentina) S.A.
By:  

*

Name:   James W. Cuminale
Title:   President and Director
A.C. Nielsen Company, LLC
By:  

*

Name:   James W. Cuminale
Title:   President
ACN Holdings Inc.
By:  

*

Name:   James W. Cuminale
Title:   President and Director
ACNielsen Corporation
By:  

*

Name:   James W. Cuminale
Title:   President and Director

 

2

ACNielsen eRatings.com
By:  

*

Name:   James W. Cuminale
Title:   President and Director
AGB Nielsen Media Research B.V.
By:  

*

Name:   Marcel Rutte
Title:   Managing Director
ART Holding, L.L.C.
By: A. C. Nielsen Company, LLC, its sole member
By:  

*

Name:   James W. Cuminale
Title:   President
Athenian Leasing Corporation
By:  

*

Name:   James W. Cuminale
Title:   President and Director
The Cambridge Group, Inc.
By:  

*

Name:   James W. Cuminale
Title:   President and Director

 

3

CZT/ACN Trademarks, L.L.C.
By:  

*

Name:   James W. Cuminale
Title:   President
G4 Analytics, Inc.
By:  

*

Name:   James W. Cuminale
Title:   President and Director
Marketing Analytics, Inc.
By:  

*

Name:   James W. Cuminale
Title:   President and Director
NetRatings, LLC
By:  

*

Name:   James W. Cuminale
Title:   President
Neurofocus, Inc.
By:  

*

Name:   James W. Cuminale
Title:   President and Director
The Nielsen Company B.V.
By:  

*

Name:   David L. Calhoun
Title:   Chief Executive Officer and Director

 

4

The Nielsen Company (Luxembourg) S.à r.l.
By:  

*

Name:   Ruth Von Wyl
Title:   Manager A
By:  

*

Name:   Lisa Longo
Title:   Manager B
The Nielsen Company Finance (Ireland) Limited
By:  

*

Name:   Tim Farmer
Title:   Director
The Nielsen Company (US), LLC
By:  

*

Name:   James W. Cuminale
Title:   President
Nielsen Holding and Finance B.V.
By:  

*

Name:   Marcel Rutte
Title:   Managing Director
Nielsen Mobile, LLC
By:  

*

Name:   James W. Cuminale
Title:   President

 

5

Nielsen National Research Group, Inc.
By:  

*

Name:   James W. Cuminale
Title:   President and Director
NMR Investing I, Inc.
By:  

*

Name:   James W. Cuminale
Title:   President and Director
NMR Licensing Associates, L.P.
By: NMR Investing I, Inc., its general partner
By:  

*

Name:   James W. Cuminale
Title:   President and Director
The Perishables Group, Inc.
By:  

*

Name:   James W. Cuminale
Title:   President and Director
TNC (US) Holdings, Inc.
By:  

*

Name:   David L. Calhoun
Title:   President and Chief Executive Officer
Vizu Corporation
By:  

*

Name:   James W. Cuminale
Title:   President and Director

 

6

VNU Intermediate Holding B.V.
By:  

*

Name:   Marcel Rutte
Title:   Managing Director
VNU International B.V.
By:  

*

Name:   Marcel Rutte
Title:   Managing Director
VNU Marketing Information, Inc.
By:  

*

Name:   James W. Cuminale
Title:   President and Director

 

* By:  

/s/ Harris Black

   Name:   Harris Black
   Title:   Attorney-in-fact

 

7