Exhibit 23.4

Consent of Independent Registered Public Accounting Firm

The Board of Directors and Shareholders
UAG UK Holdings Limited:

We consent to the use of our report dated February 26, 2015, with respect to the consolidated statements of income, comprehensive income, equity, and cash flows of UAG UK Holdings Limited for the year ended December 31, 2014 and the related financial statement schedule, and to the reference to our firm under the heading “Experts” in the prospectus.  The report appears in the December 31, 2016 Annual Report on Form 10-K of Penske Automotive Group, Inc., incorporated herein by reference.  Neither the aforementioned financial statements nor the related financial statement schedule are included or incorporated by reference herein.

/s/ KPMG Audit Plc

Birmingham, United Kingdom

February 24, 2017