Revenue Recognition (Notes)

6 Months Ended

Aug. 03, 2019

Revenue Recognition [Abstract]

Revenue from Contract with Customer [Text Block]

REVENUE RECOGNITION

Contract liabilities

The following table details certain contract liabilities representing unearned revenue as of August 3, 2019, February 2, 2019, August 4, 2018 and February 3, 2018:

(in thousands)	August 3, 2019		February 2, 2019		August 4, 2018		February 3, 2018
Unearned revenue liabilities related to the Company’s gift card program	$	20,056	$	26,062	$	17,478	$	28,939
Unearned revenue liabilities related to the Company’s loyalty programs	$	21,073	$	19,904	$	20,042	$	15,965

The Company recognized revenue associated with gift card redemptions and gift card breakage of approximately $12.8 million and $28.1 million for the thirteen and twenty-six weeks ended August 3, 2019, respectively, and approximately $12.0 million and $25.8 million for the thirteen and twenty-six weeks ended August 4, 2018, respectively.

The Company recognized revenue associated with reward redemptions and breakage related to the Company’s loyalty programs of approximately $8.0 million and $14.5 million for the thirteen and twenty-six weeks ended August 3, 2019, respectively, and approximately $8.2 million and $15.4 million for the thirteen and twenty-six weeks ended August 4, 2018, respectively.

Disaggregation of revenue

All revenues are recognized in net sales in the Condensed Consolidated Statements of Operations and Comprehensive Loss. For information regarding the disaggregation of revenue, refer to Note 13, “SEGMENT REPORTING.”