Exhibit 99.2


             ABERCROMBIE & FITCH ANNOUNCES STOCK REPURCHASE PROGRAM


NEW ALBANY, Ohio / July 29, 2004 - Abercrombie & Fitch (NYSE: ANF) announced
today that its Board of Directors authorized the repurchase of an additional
6,000,000 shares of Abercrombie & Fitch stock. Abercrombie & Fitch said it will
repurchase shares on the open market from time-to-time, depending on market
conditions.

During the first quarter of fiscal 2004, the Company repurchased 599,000
outstanding shares in the open market completing its previous 5,000,000 share
authorization.

Abercrombie & Fitch operated a total of 722 stores at the end of fiscal June,
including 171 abercrombie stores and 192 Hollister Co. stores. The Company
operates e-commerce websites at www.abercrombie.com, www.abercrombiekids.com,
and www.hollisterco.com.


                                     # # # #


For further information, call:      Thomas D. Lennox
                                    Director, Investor Relations and
                                    Corporate Communications
                                    (614) 283-6751