8-K

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 8-K

CURRENT REPORT
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): November 5, 2009

ABERCROMBIE & FITCH CO.
(Exact name of registrant as specified in its charter)

Delaware	1-12107	31-1469076
(State or other Jurisdiction of Incorporation)	(Commission File Number)	(IRS Employer Identification No.)

6301 Fitch Path, New Albany, Ohio	43054
(Address of Principal Executive Offices)	(Zip Code)

Registrant’s telephone number, including area code: (614) 283-6500

Not Applicable

(Former name or former address if changed since last report.)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

o Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

o Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

o Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

o Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Item 2.02. Results of Operations and Financial Condition.

and

Item 7.01. Regulation FD Disclosure.

On November 5, 2009, Abercrombie & Fitch Co. (the “Registrant”) issued a press release reporting net sales and comparable store sales for the four-week period ended October 31, 2009, for the quarter-to-date (the fiscal quarter ended October 31, 2009) and for the fiscal year-to-date. A copy of the November 5, 2009 press release is furnished as Exhibit 99.1 to this Current Report on Form 8-K and is incorporated herein by reference.

In connection with the November 5, 2009 press release, the Registrant made available by telephone a pre-recorded message addressing the Registrant’s net sales and comparable store sales for the four-week period ended October 31, 2009. To listen to this pre-recorded sales message, dial (800) 395-0662, or internationally, dial (402) 220-1262. A copy of the pre-recorded sales message transcript is furnished as Exhibit 99.2 to this Current Report on Form 8-K and is incorporated herein by reference.

Item 9.01. Financial Statements and Exhibits.

(a) through (c) Not applicable.

(d) Exhibits:

The following exhibits are furnished with this Current Report on Form 8-K:

Exhibit No.	Description
99.1	Press release issued by Abercrombie & Fitch Co. on November 5, 2009
99.2	Transcript of pre-recorded message of Abercrombie & Fitch Co. addressing net sales and comparable store sales for four-week period ended October 31, 2009

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SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

ABERCROMBIE & FITCH CO.

Dated: November 5, 2009

By: /s/ Jonathan E. Ramsden                       
Jonathan E. Ramsden
Executive Vice President and Chief Financial Officer

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INDEX TO EXHIBITS

Current Report on Form 8-K
Dated November 5, 2009

Abercrombie & Fitch Co.

Exhibit No.	Description
99.1	Press release issued by Abercrombie & Fitch Co. on November 5, 2009
99.2	Transcript of pre-recorded message of Abercrombie & Fitch Co. addressing net sales and comparable store sales for four-week period ended October 31, 2009

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EX-99.1

Exhibit 99.1

ABERCROMBIE & FITCH REPORTS

OCTOBER SALES RESULTS

New Albany, Ohio, November 5, 2009: Abercrombie & Fitch (NYSE: ANF) today reported net sales of $203.4 million for the four-week period ended October 31, 2009 a 5% decrease from net sales of $215.0 million for the four-week period ended November 1, 2008. October comparable store sales decreased 15%. Total Company direct-to-consumer net merchandise sales increased 24% to $22.0 million.

Quarter-to-date, the Company reported a net sales decrease of 15% to $765.5 million from $896.3 million last year. Comparable store sales decreased 22% for the quarter-to-date period. Quarter-to-date, total Company direct-to-consumer net sales increased 11% to $63.9 million.

Year-to-date, the Company reported a net sales decrease of 20% to $2.026 billion from $2.542 billion last year. Comparable store sales decreased 27% for the year-to-date period. Year-to-date, total Company direct-to-consumer net merchandise sales decreased 8% to $161.6 million.

October 2009 Developments

• Total Company net sales decreased 5%

• Total Company comparable store sales decreased 15%

• Total Company direct-to-consumer net merchandise sales increased 24%

• Abercrombie & Fitch comparable store sales decreased 8%

• abercrombie comparable store sales decreased 17%

• Hollister Co. comparable store sales decreased 21%

• RUEHL comparable store sales decreased 23%

At month end, the Company operated 347 Abercrombie & Fitch stores, 209 abercrombie stores, 509 Hollister Co. stores, 27 RUEHL stores and 16 Gilly Hicks stores in the United States. The Company also operated three Abercrombie & Fitch stores, three abercrombie stores and six Hollister Co. stores in Canada, one Abercrombie & Fitch store and seven Hollister Co. stores in the United Kingdom, and one Abercrombie & Fitch store and one abercrombie store in Italy. The Company operates e-commerce websites at www.abercrombie.com, www.abercrombiekids.com, www.hollisterco.com, www.RUEHL.com and www.gillyhicks.com.

To hear the Abercrombie & Fitch pre-recorded October sales message, please dial (800) 395-0662, or internationally, dial (402) 220-1262.

The company will release its third quarter results on Friday, November 13, 2009, prior to the open of the market and hold a conference call at 8:30 AM Eastern Time. To listen to the conference call, dial (888) 637-7707 and ask for the Abercrombie & Fitch Quarterly Call or go to www.abercrombie.com. The international call-in number is (913) 312-0405. This call will be recorded and made available by dialing the replay number (888) 203-1112 or the international number (719) 457-0820 followed by the conference ID number 7444736 or through www.abercrombie.com.

# # # #

For further information, call: Eric Cerny Manager,
Investor Relations
(614) 283-6385

SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995

A&F cautions that any forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995) contained in this Press Release or made by management of A&F involve risks and uncertainties and are subject to change based on various important factors, many of which may be beyond the Company’s control. Words such as “estimate,” “project,” “plan,” “believe,” “expect,” “anticipate,” “intend,” and similar expressions may identify forward-looking statements. The following factors, in addition to those included in the disclosure under the heading “ FORWARD-LOOKING STATEMENTS AND RISK FACTORS” in “ITEM 1A. RISK FACTORS” of A&F’s Annual Report on Form 10-K for the fiscal year ended January 31, 2009, in some cases have affected and in the future could affect the Company’s financial performance and could cause actual results for the 2009 fiscal year and beyond to differ materially from those expressed or implied in any of the forward-looking statements included in this Press Release or otherwise made by management: current financial crisis and general economic conditions; changes in consumer spending patterns and consumer preferences; the effects of political and economic events and conditions domestically and in foreign jurisdictions in which the Company operates, including, but not limited to, acts of terrorism or war; the impact of competition and pricing; changes in weather patterns; postal rate increases and changes; paper and printing costs; market price of key raw materials; ability to source product from its global supplier base; political stability; currency and exchange risks and changes in existing or potential duties, tariffs or quotas; availability of suitable store locations at appropriate terms; ability to develop new merchandise; ability to hire, train and retain associates; estimates of expenses which the Company may incur in connection with the closure of the Ruehl stores and related direct-to-consumer operations; and the outcome of pending litigation. Future economic and industry trends that could potentially impact revenue and profitability are difficult to predict. Therefore, there can be no assurance that the forward-looking statements included in this Press Release will prove to be accurate. In light of the significant uncertainties in the forward-looking statements included herein, the inclusion of such information should not be regarded as a representation by the Company, or any other person, that the objectives of the Company will be achieved. The forward-looking statements herein are based on information presently available to the management of the Company. Except as may be required by applicable law, the Company assumes no obligation to publicly update or revise its forward-looking statements even if experience or future changes make it clear that any projected results expressed or implied therein will not be realized.

# # # #

EX-99.2

Exhibit 99.2

Abercrombie & Fitch
October 2009 Sales Release
Call Script

This is Eric Cerny, Manager of Investor Relations for Abercrombie & Fitch. The following is a summary of our sales results for the fiscal month ended October 31, 2009.

Before I begin, I remind you that any forward-looking statements I may make are subject to the Safe Harbor Statement found in our SEC filings.

Net sales for the four-week period ended October 31, 2009, were $203.4 million, a 5% decrease from net sales of $215.0 million for the four-week period ended November 1, 2008. Total Company direct-to-consumer net merchandise sales were $22 million for the four-week period ended October 31, 2009, a 24% increase from sales for the four-week period ended November 1, 2008. October comparable store sales decreased 15%.

By brand, Abercrombie & Fitch comparable store sales were down 8%. Men’s comps were down by a mid single digit; women’s comps were down by a low double digit. Transactions per average store decreased 1%; average transaction value decreased 6%.

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Abercrombie & Fitch
October 2009 Sales Release
Call Script

For abercrombie, comparable store sales were down 17%. Guys comps were down by a mid teen; girls comps were down by a high teen. Transactions per average store decreased 8%; average transaction value decreased 6%.

Hollister comparable store sales were down 21%. Dudes comps were down by a mid teen; Bettys comps were down by a low twenty. Transactions per average store increased 1%; average transaction value decreased 13%.

RUEHL comparable store sales were down 23%. Men’s comps were down by a mid teen; women’s comps were down by a high twenty. Transactions per average store decreased 21%; average transaction value decreased 5%.

Within the direct-to-consumer business, Hollister had the strongest growth. Across all brands, average unit retail decreased 10%.

From a merchandise classification standpoint across all brands and both men’s and women’s, knit tops, graphic tees and denim were weaker performing categories. Woven shirts were stronger performing items for both men’s and women’s.

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Abercrombie & Fitch
October 2009 Sales Release
Call Script

Regionally, comparable store sales were down in all US regions and Canada. Comparable store sales continued to be strongly positive in the London flagship store.

The Company will release its third quarter results on Friday, November 13, 2009, prior to the open of the market, followed by a conference call at 8:30 AM Eastern Time. To listen to the conference call, dial (888) 637-7707 and ask for the Abercrombie & Fitch Quarterly Call or go to www.abercrombie.com. The international call-in number is (913) 312-0405. This call will be recorded and made available by dialing the replay number (888) 203-1112 or the international number (719) 457-0820, followed by the conference ID number 7444736 or through www.abercrombie.com.

Thank You

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