10-Q

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

Form 10-Q

x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the Quarterly Period Ended October 30, 2010

OR

o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE ACT OF 1934

Commission File Number 0-21915

COLDWATER CREEK INC.

(Exact name of registrant as specified in its charter)

DELAWARE	82-0419266
(State or other jurisdiction of incorporation or organization)	(I.R.S. Employer Identification No.)

ONE COLDWATER CREEK DRIVE, SANDPOINT, IDAHO 83864

(Address of principal executive offices)

(208) 263-2266

(Registrant’s telephone number, including area code)

Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15 (d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    YES  x    NO  o

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data file required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).    YES  o    NO  o

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act:

Large accelerated filer  o	Accelerated filer  x
Non-accelerated filer  o	Smaller reporting company  o

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).  YES o NO x

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date:

Class	Shares outstanding as of December 2, 2010
Common Stock ($.01 par value)	92,398,792

Coldwater Creek Inc.

Quarterly Report on Form 10-Q

For the Fiscal Quarter Ended October 30, 2010

Table of Contents

	Page
PART I. FINANCIAL INFORMATION	3
Item 1. Financial Statements (unaudited)	3
Condensed Consolidated Balance Sheets	3
Condensed Consolidated Statements of Operations	4
Condensed Consolidated Statements of Cash Flows	5
Notes to the Condensed Consolidated Financial Statements	6
Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations	14
Item 3. Quantitative and Qualitative Disclosures About Market Risk	25
Item 4. Controls and Procedures	25
PART II. OTHER INFORMATION	25
Item 1. Legal Proceedings	25
Item 1A. Risk Factors	26
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds	28
Item 3. Defaults Upon Senior Securities	28
Item 4. Reserved	28
Item 5. Other Information	28
Item 6. Exhibits	29
Signatures	29
Exhibit Index	29

“We,” “us,” “our,” “Company” and “Coldwater Creek,” unless the context otherwise requires, means Coldwater Creek Inc. and its subsidiaries.

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PART 1. FINANCIAL INFORMATION

ITEM 1.FINANCIAL STATEMENTS

COLDWATER CREEK INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED BALANCE SHEETS

(In thousands, except for share data)

	October 30, 2010			January 30, 2010			October 31, 2009
	(unaudited)						(unaudited)
ASSETS
CURRENT ASSETS:
Cash and cash equivalents	$	51,708		$	84,650		$	69,640
Receivables	13,230			5,977			14,098
Inventories	197,490			161,546			192,995
Prepaid and other	12,253			9,385			14,108
Income taxes recoverable	16,857			12,074			5,322
Prepaid and deferred marketing costs	9,564			5,867			11,554
Deferred income taxes	6,302			6,938			15
Total current assets	307,404			286,437			307,732
Property and equipment, net	276,298			295,012			308,834
Deferred income taxes	—			—			79
Restricted cash	890			890			1,776
Other	1,133			1,184			1,305
Total assets	$	585,725		$	583,523		$	619,726
LIABILITIES AND STOCKHOLDERS’ EQUITY
CURRENT LIABILITIES:
Accounts payable	$	124,134		$	99,234		$	140,598
Accrued liabilities	73,012			83,103			71,849
Current deferred marketing fees and revenue sharing	4,526			5,215			5,380
Total current liabilities	201,672			187,552			217,827
Deferred rents	120,455			125,337			129,748
Capital lease and other financing obligations	12,222			11,454			11,936
Supplemental Employee Retirement Plan	9,726			9,202			9,229
Deferred marketing fees and revenue sharing	5,971			7,149			7,440
Deferred income taxes	5,116			6,621			—
Other	723			647			646
Total liabilities	355,885			347,962			376,826
Commitments and contingencies
STOCKHOLDERS’ EQUITY:
Preferred stock, $.01 par value, 1,000,000 shares authorized, none issued and outstanding	—			—			—
Common stock, $.01 par value, 300,000,000 shares authorized, 92,398,792, 92,163,597 and 91,969,205 shares issued, respectively	924			922			920
Additional paid-in capital	125,413			124,148			122,010
Accumulated other comprehensive loss	(295		)	(373		)	(572		)
Retained earnings	103,798			110,864			120,542
Total stockholders’ equity	229,840			235,561			242,900
Total liabilities and stockholders’ equity	$	585,725		$	583,523		$	619,726

The accompanying notes are an integral part of these interim financial statements.

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COLDWATER CREEK INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(Unaudited)

(In thousands except for per share data)

	Three Months Ended						Nine Months Ended
	October 30, 2010			October 31, 2009			October 30, 2010			October 31, 2009
Net sales	$	232,412		$	266,658		$	728,996		$	720,217
Cost of sales	161,475			169,529			482,418			476,260
Gross profit	70,937			97,129			246,578			243,957
Selling, general and administrative expenses	85,425			108,192			254,426			273,665
Loss on asset impairments	1,017			—			1,017			—
Loss from operations	(15,505		)	(11,063		)	(8,865		)	(29,708		)
Interest, net, and other	(163		)	(248		)	(599		)	(558		)
Loss before income taxes	(15,668		)	(11,311		)	(9,464		)	(30,266		)
Income tax provision (benefit)	(4,811		)	22,659			(2,398		)	16,188
Net loss	$	(10,857	)	$	(33,970	)	$	(7,066	)	$	(46,454	)
Net loss per share — Basic and Diluted	$	(0.12	)	$	(0.37	)	$	(0.08	)	$	(0.51	)
Weighted average shares outstanding — Basic and Diluted	92,359			91,644			92,275			91,436

The accompanying notes are an integral part of these interim financial statements.

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COLDWATER CREEK INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(Unaudited)

(In thousands)

	Nine Months Ended
	October 30, 2010			October 31, 2009
OPERATING ACTIVITIES:
Net loss	$	(7,066	)	$	(46,454	)
Adjustments to reconcile net loss to net cash (used in) provided by operating activities:
Depreciation and amortization	47,221			47,478
Stock-based compensation expense	2,259			5,908
Supplemental Employee Retirement Plan expense	602			2,835
Deferred income taxes	34			23,069
Valuation allowance adjustments	(2,455		)	—
Net loss on asset disposition	430			468
Loss on asset impairments	1,017			—
Other	13			207
Net change in current assets and liabilities:
Receivables	(7,253		)	1,893
Inventories	(35,944		)	(57,619		)
Prepaid and other and income taxes recoverable	(6,909		)	5,070
Prepaid and deferred marketing costs	(3,697		)	(6,193		)
Accounts payable	22,526			47,949
Accrued liabilities	(11,310		)	(10,855		)
Change in deferred marketing fees and revenue sharing	(1,867		)	2,079
Change in deferred rents	(2,502		)	(6,955		)
Other changes in non-current assets and liabilities	(584		)	(801		)
Net cash (used in) provided by operating activities	(5,485		)	8,079
INVESTING ACTIVITIES:
Purchase of property and equipment	(25,984		)	(18,511		)
Proceeds from asset dispositions	10			38
Net cash used in investing activities	(25,974		)	(18,473		)
FINANCING ACTIVITIES:
Net proceeds from exercises of stock options and ESPP purchases	653			1,474
Payments on capital lease and other financing obligations	(2,043		)	(1,277		)
Tax withholding payments	(93		)	(775		)
Credit facility financing costs	—			(618		)
Net cash used in financing activities	(1,483		)	(1,196		)
Net decrease in cash and cash equivalents	(32,942		)	(11,590		)
Cash and cash equivalents, beginning	84,650			81,230
Cash and cash equivalents, ending	$	51,708		$	69,640

The accompanying notes are an integral part of these interim financial statements.

5

COLDWATER CREEK INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(Unaudited)

1. Nature of Business and Basis of Presentation

Coldwater Creek Inc., a Delaware corporation together with its wholly-owned subsidiaries, headquartered in Sandpoint, Idaho, is a multi-channel specialty retailer of women’s apparel, accessories, jewelry and gift items. We operate in two operating segments: retail and direct. The retail segment consists of our premium retail stores, merchandise clearance outlet stores and day spas. The direct segment consists of sales generated through our e-commerce web site and from orders taken from customers over the phone or through the mail. Intercompany balances and transactions have been eliminated.

The accompanying condensed consolidated financial statements are unaudited and have been prepared by management pursuant to the rules and regulations of the Securities and Exchange Commission. Certain information and footnote disclosures normally included in our annual consolidated financial statements have been condensed or omitted. The condensed consolidated balance sheet as of January 30, 2010 was derived from the audited consolidated balance sheet as of that date. The condensed consolidated financial statements, in the opinion of management, reflect all normal recurring adjustments necessary to present fairly the financial position, results of operations and cash flows for the interim periods presented. The condensed consolidated financial statements should be read in conjunction with the consolidated financial statements and related notes in our Annual Report on Form 10-K for the fiscal year ended January 30, 2010.

The condensed consolidated financial position, results of operations and cash flows for these interim periods are not necessarily indicative of the financial position, results of operations or cash flows to be realized in future periods.

2. Significant Accounting Policies

Accounting Policies

The complete summary of significant accounting policies is included in the notes to the consolidated financial statements as presented in our Annual Report on Form 10-K for the fiscal year ended January 30, 2010.

Comprehensive Loss

The following table provides a reconciliation of net loss to total other comprehensive loss (in thousands):

	Three Months Ended						Nine Months Ended
	October 30, 2010			October 31, 2009			October 30, 2010			October 31, 2009
Net loss	$	(10,857	)	$	(33,970	)	$	(7,066	)	$	(46,454	)
Amortization of unrecognized prior service cost	55			86			79			332
Unrecognized net actuarial loss	—			(708		)	—			(708		)
Effect of curtailments	—			1,914			—			1,914
Tax effect	—			(679		)	—			(775		)
Comprehensive loss	$	(10,802	)	$	(33,357	)	$	(6,987	)	$	(45,691	)

Use of Estimates

The preparation of condensed consolidated financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect the reported amounts and timing of revenue and expenses, the reported amounts and classification of assets and liabilities, and the disclosure of contingent assets and liabilities. These estimates and assumptions are embodied in our sales returns accrual, stock-based compensation, contingencies, income taxes, asset impairment, and our inventory obsolescence calculations. These estimates and assumptions are based on historical results as well as management’s future expectations. Actual results may vary from these estimates and assumptions.

Fair Value

Fair value is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date.  Assets and liabilities recorded at fair value are categorized using defined hierarchical levels related to the subjectivity associated with the inputs to fair value measurements as follows:

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·Level 1 — Quoted prices in active markets for identical assets or liabilities;

·Level 2 — Quoted prices for similar assets or liabilities in active markets or inputs that are observable;

·Level 3 — Unobservable inputs in which little or no market activity exists.

As of October 30, 2010, January 30, 2010, and October 31, 2009 we held $32.6 million, $81.1 million and $29.1 million in money market funds that are measured at fair value on a recurring basis using level 1 inputs.

During the three months ended October 30, 2010, we recorded impairment charges of $1.0 million for certain premium stores that we expect will be closed before their previous estimated useful life and computer software that we determined is no longer probable of being placed in service. These impairment charges were measured at fair value using Level 3 inputs (discounted cash flows).

We also have financial assets and liabilities, not required to be measured at fair value on a recurring basis, which primarily consist of cash, restricted cash, receivables, payables and financing obligations, the carrying value of which materially approximate their fair values.

Advertising Costs

Direct response advertising includes catalogs and national magazine advertisements that contain an identifying code which allows us to track related sales. All direct costs associated with the development, production and circulation of direct response advertisements are accumulated as prepaid marketing costs. Once the related catalog or national magazine advertisement is either mailed or first appears in print, these costs are reclassified to deferred marketing costs. These costs are then amortized to selling, general and administrative expenses over the expected sales realization cycle, typically several weeks. Direct response advertising expense was $12.8 million and $17.4 million for the three months ended October 30, 2010 and October 31, 2009, respectively and $34.3 million and $35.0 million for the nine months ended October 30, 2010 and October 31, 2009, respectively.

Advertising costs other than direct response advertising include store and event promotions, signage expenses and other general customer acquisition activities. These advertising costs are expensed as incurred or when the particular store promotion begins. Advertising expenses other than those related to direct response advertising of $6.8 million and $6.2 million for the three months ended October 30, 2010 and October 31, 2009, respectively and $17.0 million and $14.8 million for the nine months ended October 30, 2010 and October 31, 2009, respectively, are included in selling, general and administrative expenses.

Income Taxes

In assessing the realizability of our deferred tax assets, we consider all available evidence to determine whether it is more likely than not that some portion or all of the deferred tax assets will not be realized. The ultimate realization of deferred tax assets is dependent upon the generation of future taxable income during the periods in which those temporary differences become realizable. Management considers the scheduled reversal of deferred tax liabilities (including the impact of available carryback and carryforward periods), and projected taxable income in assessing the realizability of deferred tax assets. In making such judgments, significant weight is given to evidence that can be objectively verified. Current or previous losses are given more weight than projected future performance. Consequently, based on all available evidence, in particular our three-year historical cumulative losses and recent operating losses, we have a valuation allowance against a significant portion of our net deferred tax assets. In order to fully realize the deferred tax assets, we will need to generate sufficient taxable income in future periods before the expiration of the deferred tax assets governed by the tax code.

The tax benefit for the three and nine months ended October 30, 2010 vary from the amount that would result from applying the statutory income tax rate to pre-tax income, primarily due to the effects of the change in valuation allowance and state taxes. During the three and nine months ended October 30, 2010, we recognized discrete benefits of $1.9 million and $2.5 million, respectively, related to valuation allowance adjustments and $0.9 million of true up adjustments primarily related to the filing of our 2009 Federal income tax return in the quarter. The provision for income taxes of $22.7 million and $16.2 million in the three and nine months ended October 31, 2009, respectively, reflects the establishment of valuation allowances for substantially all of our net deferred tax assets.

7

The Internal Revenue Service is currently conducting an examination of our Federal income tax returns for fiscal years 2009, 2008, 2007 and 2006.

Stock-Based Compensation

Total stock-based compensation expense recognized primarily in selling, general and administrative expenses from stock options and restricted stock units (RSUs) during the three and nine months ended October 30, 2010 and October 31, 2009 was as follows (in thousands):

	Three Months Ended				Nine Months Ended
	October 30, 2010		October 31, 2009		October 30, 2010		October 31, 2009
Stock Options	$	442	$	1,974	$	1,592	$	3,690
RSUs	216		1,082		667		2,218
Total	$	658	$	3,056	$	2,259	$	5,908

Options to purchase 697,800 and 916,000 shares of our common stock were granted to employees during the nine months ended October 30, 2010 and October 31, 2009, respectively. The weighted average fair value of those options was $2.87 and $3.21, respectively. Options to purchase 65,417 and 398,799 shares of our common stock were exercised during the nine months ended October 30, 2010 and October 31, 2009, respectively, with a total intrinsic value of $0.1 million and $2.2 million, respectively.

During the nine months ended October 30, 2010 and October 31, 2009, we granted 212,387 and 79,659 RSUs, respectively, with only service conditions at a weighted average grant date fair market value of $4.35 and $7.02, respectively.  During the nine months ended October 30, 2010, we also granted 263,000 RSUs that, in addition to service conditions also contained performance conditions, at a weighted average grant date fair value of $3.88. The awards with the additional performance conditions are subject to the achievement of combined earnings before interest expense and taxes (EBIT) target for the fiscal years ending 2010, 2011 and 2012, as well as continued employment with the Company and the receipt of satisfactory performance reviews. The number of shares actually awarded will range from 0 to 200 percent of the base award amount, depending on our EBIT during the performance period.

During the nine months ended October 31, 2009, we granted 156,000 RSUs that, in addition to service conditions also contained performance and market conditions, at a weighted average grant date fair value of $5.23. The awards with the additional performance and market conditions are independent of each other and equally weighted, and are based on three metrics: operating income, comparable store growth (CSG) relative to a peer group, and total shareholder return (TSR) relative to a peer group.  The fair value of the RSUs with operating income and CSG goals are based on the fair market value at the date of grant.  The fair value of the RSUs containing the TSR condition was determined using a statistical model that incorporates the probability of meeting performance targets based on historical returns relative to a peer group.

All awards with performance and market conditions are measured over the vesting period and are charged to compensation expense over the requisite service period based on the number of shares expected to vest. During the nine months ended October 30, 2010 and October 31, 2009, the total fair market value of RSUs vested was $0.4 million and $2.3 million, respectively.

On September 12, 2009, our former director, President and Chief Executive Officer (CEO) resigned. As a result, we recorded stock-based compensation of $2.1 million during the three and nine months ended October 31, 2009 related to the acceleration of all our former CEO’s unvested equity awards, per the original terms of the agreement.

Interest, net, and other

Interest, net, and other consists of the following (in thousands):

	Three Months Ended						Nine Months Ended
	October 30, 2010			October 31, 2009			October 30, 2010			October 31, 2009
Interest expense, including financing fees	$	(432	)	$	(476	)	$	(1,352	)	$	(1,106	)
Interest income	1			6			8			15
Other income	498			476			1,457			1,252
Other expense	(230		)	(254		)	(712		)	(719		)
Interest, net, and other	$	(163	)	$	(248	)	$	(599	)	$	(558	)

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Recently Issued Accounting Standard

In October 2009, the Financial Accounting Standards Board issued Accounting Standards Update (ASU) No. 2009-13, Multiple-Deliverable Revenue Arrangements—a consensus of the FASB Emerging Issues Task Force. This ASU provides amendments to the criteria for separating consideration in multiple-deliverable arrangements. The amendments in this ASU replace the term “fair value” in the revenue allocation guidance with “selling price” to clarify that the allocation of revenue is based on entity-specific assumptions rather than assumptions of a marketplace participant. The amendments in this ASU also establish a selling price hierarchy for determining the selling price of a deliverable. The amendments in this ASU eliminate the residual method of allocation and require that arrangement consideration be allocated at the inception of the arrangement to all deliverables using the relative selling price method. The amendments in this ASU will be effective prospectively for revenue arrangements entered into or materially modified in fiscal years beginning after June 15, 2010. We do not expect the initial adoption of this ASU to have a material impact on our revenue recognition policies, particularly our co-branded credit card program.

3. Receivables

Receivables consist of the following (in thousands):

	October 30, 2010		January 30, 2010		October 31, 2009
Trade	$	6,243	$	3,503	$	6,118
Tenant improvement allowances	4,082		923		2,966
Other	2,905		1,551		5,014
	$	13,230	$	5,977	$	14,098

We evaluate the credit risk associated with our receivables to determine if an allowance for doubtful accounts is necessary. At October 30, 2010, allowance for doubtful accounts was $0.9 million. At January 30, 2010 and October 31, 2009 no allowance for doubtful accounts was deemed necessary.

4. Property and Equipment, net

Property and equipment, net, consist of the following (in thousands):

	October 30, 2010			January 30, 2010			October 31, 2009
Land	$	242		$	242		$	242
Building and land improvements and capital leases (a)	41,147			40,975			40,973
Leasehold improvements	289,420			277,045			279,625
Furniture and fixtures	124,337			115,653			115,632
Technology hardware and software	92,310			91,253			89,533
Machinery and equipment and other	37,761			37,297			37,711
Construction in progress (b)	16,822			14,524			16,427
	602,039			576,989			580,143
Less: Accumulated depreciation and amortization	(325,741		)	(281,977		)	(271,309		)
	$	276,298		$	295,012		$	308,834

(a)	Building and land improvements include capital leases of real estate of $11.5 million as of October 30, 2010, January 30, 2010 and October 31, 2009, respectively.
(b)	Construction in progress is comprised primarily of the construction of a new office building, leasehold improvements and furniture and fixtures related to unopened premium retail stores, as well as internal-use software under development.

5. Accrued Liabilities

Accrued liabilities consist of the following (in thousands):

	October 30, 2010		January 30, 2010		October 31, 2009
Accrued payroll and benefits	$	8,860	$	14,351	$	10,626
Gift cards and coupon rewards	26,321		33,014		25,360
Current portion of deferred rents	22,010		19,629		19,548
Accrued sales returns	4,587		4,365		5,513
Accrued taxes	5,656		5,999		6,125
Other	5,578		5,745		4,677
	$	73,012	$	83,103	$	71,849

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6. Net Earnings (Loss) Per Common Share

Basic net earnings (loss) per common share is computed by dividing net income (loss) by the weighted average number of common shares outstanding during the period. Diluted net earnings (loss) per common share is computed by dividing net income (loss) by the combination of other potentially dilutive common shares and the weighted average number of common shares outstanding during the period. Other potentially dilutive weighted average common shares include the dilutive effect of stock options, RSUs and shares to be purchased under our Employee Stock Purchase Plan for each period using the treasury stock method. Under the treasury stock method, the exercise price of a share, the amount of compensation expense, if any, for future service that has not yet been recognized, and the amount of benefits that would be recorded in additional paid-in-capital, if any, when the share is exercised are assumed to be used to repurchase shares in the current period.

The following table sets forth the computation of basic and diluted net loss per common share (in thousands, except for per share data):

	Three Months Ended						Nine Months Ended
	October 30, 2010			October 31, 2009			October 30, 2010			October 31, 2009
Net loss	$	(10,857	)	$	(33,970	)	$	(7,066	)	$	(46,454	)
Weighted average common shares outstanding during the period (for basic calculation)	92,359			91,644			92,275			91,436
Dilutive effect of other potential common shares	—			—			—			—
Weighted average common shares and potential common shares (for diluted calculation)	92,359			91,644			92,275			91,436
Net loss per common share—Basic	$	(0.12	)	$	(0.37	)	$	(0.08	)	$	(0.51	)
Net loss per common share—Diluted	$	(0.12	)	$	(0.37	)	$	(0.08	)	$	(0.51	)

The computation of the dilutive effect of other potential common shares excluded options to purchase 3.0 million and 2.9 million shares of common stock for the three months ended October 30, 2010 and October 31, 2009, respectively, and 2.6 million and 3.4 million shares of common stock for the nine months there ended, respectively.  Under the treasury stock method, the inclusion of these options would have resulted in lower loss per share, causing their effect to be antidilutive.

7. Supplemental Executive Retirement Plan

Net periodic benefit cost is comprised of the following components for the three and nine months ended October 30, 2010 and October 31, 2009 (in thousands):

	Three Months Ended				Nine Months Ended
	October 30, 2010		October 31, 2009		October 30, 2010		October 31, 2009
Service cost	$	42	$	61	$	126	$	201
Interest cost	132		128		397		388
Amortization of prior service cost	55		86		79		332
Net curtailment loss	—		1,914		—		1,914
Net periodic benefit cost	$	229	$	2,189	$	602	$	2,835

As of October 30, 2010, we had $0.4 million of prior service costs and actuarial losses recognized in accumulated other comprehensive loss.

As the SERP is an unfunded plan, we were not required to make any contributions during the three and nine months ended October 30, 2010 and October 31, 2009. No benefit payments were made during the nine months ended October 30, 2010. Benefit payments of $0.3 million, funded by operating cash flows, were made during the nine months ended October 31, 2009. We do not expect to pay any cash out during the remainder of fiscal 2010.

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8. Commitments

Leases

During the three months ended October 30, 2010 and October 31, 2009, we incurred aggregate rent expense under operating leases of $20.1 million and $19.9 million, respectively, including $3.9 million and $3.8 million, respectively, of common area maintenance costs (CAM), $0.1 million and $0.1 million, respectively, of rent expense classified as store pre-opening costs and an immaterial amount of contingent rent expense for each period. Aggregate rent expense under operating leases does not include related real estate taxes of $2.9 million and $2.7 million for the three months ended October 30, 2010 and October 31, 2009, respectively. During the nine months ended October 30, 2010 and October 31, 2009, we incurred aggregate rent expense under operating leases of $59.6 million and $59.1 million, respectively, including $11.7 million and $11.4 million, respectively, of CAM, $0.3 million and $0.6, respectively, of rent expense classified as store pre-opening costs and an immaterial amount of contingent rent expense for each period. Aggregate rent expense under operating leases does not include related real estate taxes of $8.4 million and $7.9 million for the nine months ended October 30, 2010 and October 31, 2009, respectively.

As of October 30, 2010 our minimum operating lease payment requirements, which include the predetermined fixed escalations of the minimum rentals and exclude contingent rental payments, CAM, real estate taxes, and the amortization of lease incentives for our operating leases totaled $564.5 million.

Credit Facility

Our credit facility with Wells Fargo Retail Finance, LLC, which is collateralized by substantially all of our assets, provides a revolving line of credit up to $70.0 million with subfacilities for the issuance of up to $70.0 million in letters of credit and swingline advances of up to $10.0 million. The credit facility has a maturity date of February 13, 2012. The actual amount of credit that is available from time to time under the Agreement is limited to a borrowing base amount that is determined according to, among other things, a percentage of the value of eligible inventory plus a percentage of the value of eligible credit card receivables, as reduced by certain reserve amounts that may be required by the lender. The proceeds of any borrowings under the credit facility are available for working capital and other general corporate purposes. As of October 30, 2010, January 30, 2010 and October 31, 2009, we had no borrowings outstanding under the credit facility.  As of October 30, 2010, we had $27.9 million in letters of credit issued resulting in $42.1 million available for borrowing under our credit facility.

Borrowings under the Agreement will generally accrue interest at a margin ranging from 2.25% to 2.75% (determined according to the average unused availability under the credit facility) over a reference rate of, at our election, either LIBOR or a base rate, as defined in the agreement. Letters of credit under the credit facility accrue fees at a rate equal to the interest margin that is in effect from time to time. Commitment fees accrue at a rate of 0.50%, which is assessed on the average unused portion of the credit facility maximum amount.

The credit facility has financial covenants that are limited to capital expenditures, minimum inventory book value and maximum facility usage as a percentage of the borrowing base value. The credit facility also contains various restrictive covenants relating to customary matters, such as indebtedness, liens, investments, acquisitions, mergers, dispositions and dividends.  We were in compliance with all covenants for all periods presented.

The credit facility generally contains customary events of default for credit facilities of this type. Upon an event of default that is not cured or waived within any applicable cure periods, in addition to other remedies that may be available to the lender, the obligations under the credit facility may be accelerated, outstanding letters of credit may be required to be cash collateralized and remedies may be exercised against the collateral.

Other

As of October 30, 2010, we had approximately $180.0 million of future non-cancelable inventory purchase commitments and $1.6 million committed under our letter of credit related to the lease of our distribution center.

9. Contingencies

Legal Proceedings

We are, from time to time, involved in various legal proceedings incidental to the conduct of business. Actions filed against us from time to time include commercial, intellectual property infringement, customer and employment claims, including class action lawsuits alleging that we violated federal and state wage and hour and other laws. We believe that we have meritorious defenses to all lawsuits and legal proceedings currently pending against us. Though we will continue to vigorously defend such lawsuits and legal

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proceedings, we are unable to predict with certainty whether or not we will ultimately be successful. However, based on management’s evaluation, we believe that the resolution of these matters, taking into account existing contingency accruals and the availability of insurance and other indemnifications, will not materially impact our consolidated financial position, results of operations or cash flows.

On September 12, 2006, as amended on April 25, 2007, Brighton Collectibles, Inc. (“Brighton”) filed a complaint against us in the United States District Court for the Southern District of California. The complaint alleged, among other things, that we violated trade dress and copyright laws. On November 21, 2008, a jury found us liable to Brighton for copyright and trade dress infringement. In January 2009, the court entered a judgment in the total amount of $8.0 million, which includes damages of $2.7 million on the trade dress claim, $4.1 million in damages and profits on the copyright claim and $1.2 million in attorneys’ fees. We have appealed the judgment as we believe there are legitimate grounds to overturn the judgment. Pending the appeal, the court entered a temporary stay of execution conditioned on us posting an $8.0 million bond, which has been posted. We currently have insurance coverage and have been provided defense by our insurance carrier.

On December 12, 2008, as amended on September 17, 2009, Brighton filed another complaint against us in the United States District Court for the Southern District of California. The complaint alleges copyright infringement of three different Brighton designs. We are vigorously defending this matter. We believe it is without merit and are asserting various defenses to the action. We also currently have insurance coverage and have been provided defense by our insurance carrier.

We believe that the amount of loss, if any, related to these legal proceedings is adequately reserved for or covered by insurance.

Other

Our multi-channel business model subjects us to state and local taxes in numerous jurisdictions, including franchise, and sales and use tax. We collect these taxes in jurisdictions in which we have a physical presence. While we believe we have paid or accrued for all taxes based on our interpretation of applicable law, tax laws are complex and interpretations differ from state to state. In the past, we have been assessed additional taxes and penalties by various taxing jurisdictions, asserting either an error in our calculation or an interpretation of the law that differed from our own. It is possible that taxing authorities may make additional assessments in the future. In addition to taxes, penalties and interest, these assessments could cause us to incur legal fees associated with resolving disputes with taxing authorities.

Additionally, changes in state and local tax laws, such as temporary changes associated with “tax holidays” and other programs, require us to make continual changes to our collection and reporting systems that may relate to only one taxing jurisdiction. If we fail to update our collection and reporting systems in response to these changes, any over collection or under collection of sales taxes could subject us to interest and penalties, as well as private lawsuits and damage to our reputation. In the opinion of management, resolutions of these matters will not have a material impact on our consolidated financial position, results of operations or cash flows.

10. Co-Branded Credit Card Program

Deferred marketing fees and revenue sharing

The following table summarizes the deferred marketing fee and revenue sharing activity for the three and nine months ended October 30, 2010 and October 31, 2009 (in thousands):

	Three Months Ended						Nine Months Ended
	October 30, 2010			October 31, 2009			October 30, 2010			October 31, 2009
Deferred marketing fees and revenue sharing - beginning of period	$	10,997		$	13,797		$	12,364		$	10,741
Marketing fees received	1,145			725			3,386			1,553
Revenue sharing received	—			—			—			6,549
Marketing fees recognized to revenue	(1,205		)	(1,262		)	(3,933		)	(3,852		)
Revenue sharing recognized to revenue	(440		)	(440		)	(1,320		)	(2,171		)
Deferred marketing fees and revenue sharing - end of period	$	10,497		$	12,820		$	10,497		$	12,820
Less - Current deferred marketing fees and revenue sharing	4,526			5,380			4,526			5,380
Long-term deferred marketing fees and revenue sharing	$	5,971		$	7,440		$	5,971		$	7,440

The amortization schedule of deferred marketing fees is based upon current estimates and assumptions of the expected period the customer will use the credit card while the deferred revenue sharing is based upon the expected life of the co-branded credit card

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program, and are therefore subject to change. The following table provides an estimate of when we expect to amortize the deferred marketing fees and the deferred revenue sharing as of October 30, 2010 into revenue (in thousands):

Fiscal Year	Deferred Marketing Fees		Deferred Revenue Sharing		Total
Remainder of 2010	$	873	$	440	$	1,313
2011	2,339		1,759		4,098
2012	1,304		1,759		3,063
2013	796		806		1,602
2014	390				390
Thereafter	31				31
	$	5,733	$	4,764	$	10,497

Sales Royalty

The amount of sales royalty recognized as revenue during the three months ended October 30, 2010 and October 31, 2009 was $1.8 million and $2.1 million, respectively.  During the nine months ended October 30, 2010 and October 31, 2009 sales royalty revenue recognized was $5.5 and $4.5 million, respectively.  The amount of deferred sales royalty recorded in accrued liabilities was $2.9 million, $3.3 million and $3.7 million at October 30, 2010, January 30, 2010 and October 31, 2009, respectively.

11. Segment Reporting

The following table provides certain financial data for the retail and direct segments as well as reconciliations to the condensed consolidated financial statements (in thousands):

	Three Months Ended						Nine Months Ended
	October 30, 2010			October 31, 2009			October 30, 2010			October 31, 2009
Net sales:
Retail	$	174,298		$	207,298		$	545,707		$	561,402
Direct	58,114			59,360			183,289			158,815
Consolidated net sales	$	232,412		$	266,658		$	728,996		$	720,217
Segment operating income:
Retail	$	4,432		$	16,252		$	38,020		$	32,452
Direct	6,926			13,411			37,121			32,018
Total segment operating income	11,358			29,663			75,141			64,470
Corporate and other	(26,863		)	(40,726		)	(84,006		)	(94,178		)
Consolidated loss from operations	$	(15,505	)	$	(11,063	)	$	(8,865	)	$	(29,708	)

There were no inter-segment sales between the retail and direct segments during the periods presented.

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ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following discussion contains various statements regarding our current strategies, financial position, results of operations, cash flows, operating and financial trends and uncertainties, as well as certain forward-looking statements regarding our future expectations. When used in this discussion, words such as “anticipate,” “believe,” “estimate,” “expect,” “could,” “may,” “will,” “should,” “plan,” “predict,” “potential,” and similar expressions are intended to identify such forward-looking statements. Our forward-looking statements are based on our current expectations and are subject to numerous risks and uncertainties. As such, our actual future results, performance or achievements may differ materially from the results expressed in, or implied by, our forward-looking statements. Please refer to our “Risk Factors” in our most recent Annual Report on Form 10-K for the fiscal year ended January 30, 2010, as well as in this Quarterly Report on Form 10-Q and other reports we file with the Securities and Exchange Commission. We assume no future obligation to update our forward-looking statements or to provide periodic updates or guidance.

We encourage you to read this Management’s Discussion and Analysis of Financial Condition and Results of Operations in conjunction with the accompanying condensed consolidated financial statements and related notes.

Overview

Coldwater Creek Inc. is a specialty retailer of women’s apparel, accessories, jewelry and gift items. Founded in 1984 as a catalog company, today we are a multi-channel specialty retailer generating sales through our retail stores, as well as our catalog and e-commerce channels. Our proprietary merchandise assortment reflects a sophisticated yet relaxed and casual lifestyle. A commitment to providing superior customer service is manifest in all aspects of our business. Our merchandise assortment, retail stores, catalogs and e-commerce web site are designed to appeal to women who are 35 years of age and older with average annual household incomes in excess of $75,000.

Our mission is to become one of the premier specialty retailers for women 35 years of age and older in the United States by offering our customers a compelling merchandise assortment with superior customer service through all our sales channels.

References to a fiscal year are to the calendar year in which the fiscal year begins. We currently have two operating segments: retail and direct.  Retail sales consists of sales generated at our premium retail stores and outlet stores along with our day spa locations.  Direct sales consist of sales generated through our e-commerce web site and from orders taken over the phone or through the mail.

Executive Summary

Our operating results for the three months ended October 30, 2010 were driven by an unfavorable customer response to our fall merchandise assortments which led to a significant decline in sales, margins and profitability. Net loss for the three months ended October 30, 2010 was $10.9 million, or $0.12 per share, compared with a net loss of $34.0 million, or $0.37 per share, for the three months ended October 31, 2009. We expect the challenges we experienced as a result of our fall assortment to continue during the fourth quarter.

Net sales decreased to $232.4 million for the three months ended October 30, 2010, compared to $266.7 million for the three months ended October 31, 2009. This 12.8 percent decrease in net sales was primarily driven by a decrease in comparable premium retail store sales(1) of 20.1 percent in our retail segment and a decrease in our direct segment sales of 2.1 percent.

Our gross margin rate for the three months ended October 30, 2010 was 30.5 percent, compared with 36.4 percent for the three months ended October 31, 2009. This 5.9 percentage point decrease in the gross margin rate was primarily due to increased promotional activity and deleveraging of occupancy expenses as compared to last year, which was partially offset by improvements in initial merchandise markups.

(1)  We define comparable premium stores as those stores in which the gross square footage has not changed by more than 20 percent in the previous 16 months and which have been open for at least 16 consecutive months (provided that store has been considered comparable for the entire quarter) without closure for seven consecutive days or moving to a different temporary or permanent location. Due to the extensive promotions that occur as part of the opening of a premium store, we believe waiting sixteen months rather than twelve months to consider a store to be comparable provides a better view of the growth pattern of the premium retail store base. During the three months ended October 30, 2010, the comparable premium retail store base included 344 premium retail stores compared to 307 premium retail stores for the same period of fiscal 2009. The calculation of comparable store sales varies across the retail industry and as a result, the calculations of other retail companies may not be consistent with our calculation.

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Selling, general and administrative expenses (SG&A) for the three months ended October 30, 2010 were $85.4 million, or 36.8 percent of net sales, compared with $108.2 million, or 40.6 percent of net sales, for the three months ended October 31, 2009. The decline in SG&A was driven primarily by lower employee-related expenses, marketing expenses, and other fixed and variable costs. Employee-related expenses for the three months ended October 31, 2009 included separation agreement charges of $6.0 million.

We ended the third quarter of fiscal 2010 with $51.7 million in cash and cash equivalents, compared to $69.6 million at the end of the third quarter of fiscal 2009. Working capital increased by $15.9 million to $105.8 million at October 30, 2010 from $89.9 million at October 31, 2009. Premium retail inventory, including the retail inventory in our distribution center, decreased 8.0 percent per square foot compared to the third quarter of fiscal 2009. Total inventory increased 2.3 percent to $197.5 million at the end of the third quarter of fiscal 2010 from $193.0 million at the end of the third quarter of fiscal 2009.

Company Initiatives

During the fourth quarter of fiscal 2009, we began implementing initiatives to position us for improved performance. These initiatives, which we will continue to refine during the remainder of fiscal 2010 and in fiscal 2011, are focused on improving our overall transaction volume and our average price per unit. Our initiatives include improving our merchandise mix, adjusting our pricing strategy, modifying our approach to our periodic sale events, revitalization of our brand creative and growing our direct business. The most important change we need to make in order to improve our sales and profitability is to offer our core and target customer an assortment that she finds more appealing.

Over the last two years we shifted our merchandise assortment to more basic items in a broad range of colors and styles, and away from our core strength of a diverse assortment across a variety of categories. In addition, through focus groups and customer feedback, we learned that customers thought our most recent fall merchandise assortments included prints and patterns that were too large and bold, and that many of our styles were not updated enough. Because we recognize that our customers are focused on a more updated fashion orientation, we are working to provide fashionable looks and current styles interpreted appropriately for our customer in an effort to improve sales and gross profit. We are in the process of repositioning the Coldwater Creek brand to better address the needs of both our core and target customer demographic and over the past few months have made several key changes to our merchandising and design teams. As we move into 2011, the new design aesthetic will begin to be reflected in the summer collection, which arrives in late March and early April.

In early fiscal 2010, we began to realign our pricing to properly reflect the unique quality and design of our merchandise and increased our initial markup. As a result, we experienced meaningful improvement in our average transaction value and merchandise margin during the first half of fiscal 2010. We continue to see that the price increases we have introduced throughout 2010 are not meeting with any significant price resistance when the products are desirable; however, we believe that we need to offer more opening price points in key categories to provide our customer with great looks and quality across a broader range of pricing. For the fourth quarter of fiscal 2010, we have increased the level of opening price points in many categories, establishing what we believe is a more balanced assortment of pricing options for the November and December holiday shopping season.

We also adjusted our approach to our sale events as we discovered during fiscal 2009 that our customers were not responding to these events as they had in the past, resulting in a decrease in our merchandise margins. For our spring and summer sale events, which took place during the first and second quarters of fiscal 2010, respectively, we took a sharper first markdown(2) and reduced the duration of the sale event, which was effective in improving sales volume and merchandise margins. Given the results, we expect to continue a similar strategy going forward.

We have also made efforts to restore our direct segment business, which significantly deteriorated during fiscal years 2009 and 2008. We believe this was largely due to our decision to reduce catalog circulation in response to economic conditions. During the first half of fiscal 2010, we made renewed investments in catalog and email circulation, as well as national magazine advertising, resulting in increased traffic to, and time spent on, our web site. While we believe these improvements delivered positive results in the first half of fiscal 2010, this trend did not continue in the third fiscal quarter, as the direct segment net sales during the quarter declined $1.2 million, or 2.1 percent, compared to the same period last year.

We implemented a new creative direction to the Coldwater Creek brand concurrent with the arrival of our fall 2010 collection. This new creative direction includes changes to our store windows, our floor visuals, our web site, and our marketing programs. While we believe some of these fashion orientation messages were out of our core customer’s comfort zone, we believe long term that these enhancements will allow us to offer one consistent message to our customer across all channels, reflecting an updated and elevated level to both our product and our store experience.

(2)  We define markdowns generally as permanent reductions from the original selling price.

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While we believe that the changes to our merchandise strategy, rebalancing of our pricing strategy, adjustment of our promotional cadence and sale events, revitalization of our brand creative, and restoration of our direct segment business will position us for improved long-term performance and growth, we recognize we are in a transition period and the full effect of these changes we are implementing will take time to be realized.

Outlook

Our operating results for the third quarter of fiscal 2010 were negatively impacted by our fall merchandise assortment which was not well received by our customers. We expect the challenges we experienced with our fall assortment to continue during the fourth quarter. In addition, weakness in consumer spending persists as a result of continued uncertain macroeconomic conditions reflected in reduced incomes, high unemployment and deterioration in household net worth. We believe these conditions continue to have a negative impact on our sales, gross margin and operating performance. As long as these conditions continue, we expect that consumer spending will remain subdued. As such, we will continue to focus our efforts on expense and inventory control.

During the third quarter of fiscal 2010, we made significant efforts to clear excess inventory by utilizing our major sale event in October, as well as other promotional events in our stores, outlets, and on our web site. We expect total inventory at the end of fiscal 2010 to be down in the mid-single digit percent range compared to our inventory level at the end of fiscal 2009. We have made loss provisions for certain inventory items as of October 30, 2010 based upon current forecasts which consider current and future selling prices.

We continue to believe that retail expansion will be a key driver for our long term growth. However, we have pursued a scaled-back store rollout program compared to the years prior to 2009 until the economic outlook improves. During the first nine months of fiscal 2010, we opened 17 new premium retail stores and closed one, ending the third quarter with 372 premium retail stores. We also opened two new merchandise clearance outlet stores and closed one during the same period, ending the third quarter with 37 merchandise clearance outlet stores. As of December 2, 2010, we completed our 2010 store expansion plan with 19 new premium retail stores opened since the beginning of the fiscal year. In addition, we plan to limit new store openings in fiscal 2011 to six stores to which we have previously committed and to close between eight and 12 stores. As a result, our capital expenditures in 2011 will be substantially lower than our capital expenditures in fiscal 2010.

Other Developments

On June 2, 2010, we announced that Georgia Shonk Simmons, President and Chief Merchandising Officer, will retire effective May 1, 2011. Ms. Shonk Simmons will also resign from our board of directors effective May 1, 2011.

Results of Operations

Comparison of the Three Months Ended October 30, 2010 with the Three Months Ended October 31, 2009

The following table sets forth certain information regarding the components of our condensed consolidated statements of operations for the three months ended October 30, 2010 as compared to the three months ended October 31, 2009. It is provided to assist in assessing differences in our overall performance (in thousands):

	Three Months Ended
	October 30,			% of		October 31,			% of
	2010			net sales		2009			net sales		$ change			% change
Net sales	$	232,412		100.0	%	$	266,658		100.0	%	$	(34,246	)	(12.8	)%
Cost of sales	161,475			69.5	%	169,529			63.6	%	(8,054		)	(4.8	)%
Gross profit	70,937			30.5	%	97,129			36.4	%	(26,192		)	(27.0	)%
Selling, general and administrative expenses	85,425			36.8	%	108,192			40.6	%	(22,767		)	(21.0	)%
Loss on asset impairments	1,017			0.4	%	—			0.0	%	1,017			100.0	%
Loss from operations	(15,505		)	(6.7	)%	(11,063		)	(4.1	)%	(4,442		)	(40.2	)%
Interest, net and other	(163		)	(0.1	)%	(248		)	(0.1	)%	85			34.3	%
Loss before income taxes	(15,668		)	(6.8	)%	(11,311		)	(4.2	)%	(4,357		)	(38.5	)%
Income tax provision (benefit)	(4,811		)	(2.1	)%	22,659			8.5	%	(27,470		)	*
Net loss	$	(10,857	)	(4.7	)%	$	(33,970	)	(12.7	)%	$	23,113		68.0	%
Effective income tax rate	30.7		%			(200.3		)%

* Comparisons from negative to positive values are not considered meaningful.

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Net Sales

Net sales consist of retail and direct sales, which include revenue from our co-branded credit card program. In addition, shipping fees received from customers for delivery of merchandise are included in the direct segment.

Net sales decreased during the three months ended October 30, 2010 as compared with the three months ended October 31, 2009 primarily due to a decrease in comparable premium retail store sales of 20.1 percent in our retail segment and a decrease in sales in our direct segment of 2.1 percent, partially offset by the impact of new stores.  During the three months ended October 30, 2010, our premium retail stores experienced a decline in comparable premium retail store traffic of 14.6 percent and an 8.2 percent decrease in comparable premium retail store conversion rate, offset by an increase of 2.9 percent in average transaction value as compared to the same period in 2009. During the three months ended October 30, 2010, catalog circulation decreased by 6.2 million, or 23.2 percent, compared to the three months ended October 31, 2009, which we believe contributed to the decrease in order volume and sales in our direct business.

Shipping fees received from customers for delivery of merchandise increased by $0.6 million to $6.2 million for the three months ended October 30, 2010 from $5.6 million for the three months ended October 31, 2009, which is primarily associated with an increase in realized shipping rates. Revenue from our co-branded credit card program decreased $0.4 million for the three months ended October 30, 2010 as compared with the three months ended October 31, 2009.

Cost of Sales/Gross Profit

The gross profit rate decreased by 5.9 percentage points during the three months ended October 30, 2010 as compared to the three months ended October 31, 2009.  The decrease in our gross profit rate was primarily the result of a 2.2 percentage point decrease attributable to an increase in promotional discounts(3) and our markdown rate, which was partially offset by higher initial merchandise markups. The remainder of the decrease in our gross profit rate was the result of higher occupancy costs, buying & distribution costs and shipping & handling costs of 2.4, 1.1 and 0.2 percentage points, respectively.

Selling, General and Administrative Expenses

SG&A decreased $22.8 million in the three months ended October 30, 2010 as compared with the same period in the prior year, primarily driven by decreased employee-related expenses, marketing expenses and other fixed and variable costs. As a percentage of net sales, SG&A expense decreased by 3.8 percentage points in the three months ended October 30, 2010 as compared with the three months ended October 31, 2009. This decrease in SG&A rate was the result of a 3.0 percentage point decrease in employee-related expenses, a 0.4 percentage point decrease in marketing expenses and a 0.4 percentage point decrease in other fixed and variable costs. The decrease in employee-related expenses and other fixed and variable costs as a percentage of sales is primarily the result of our continued efforts to control expenses.  Employee-related expenses for the three months ended October 31, 2009 included separation agreement charges of $6.0 million. The decrease in marketing expenses as a percentage of net sales was driven primarily by decreased catalog circulation and national magazine advertising.

Loss on asset impairments

During the three months ended October 30, 2010 we recorded impairment charges of $1.0 million related to leasehold improvements and furniture and fixtures at certain premium retail store locations and certain computer software. We did not have any impairment charges during the three months ended October 31, 2009.

(3)  We define promotional discounts generally as temporary offerings. These include coupons and in-store promotions to customers for specified dollar or percentage discounts.

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Interest, Net and Other

The decrease in interest, net and other for the three months ended October 30, 2010 as compared with the same period in the prior year is primarily the result of a decrease in interest expense on our capital lease and other financing obligations.

Provision for Income Taxes

The tax benefit for the three months ended October 30, 2010 includes the effects of $1.9 million of valuation allowance adjustments and $0.9 million of true up adjustments primarily related to the filing of our 2009 Federal income tax return in the quarter. The provision for income taxes of $22.7 million in the three months ended October 31, 2009 reflects the establishment of valuation allowances for substantially all of our net deferred tax assets.

Segment Results

We evaluate the performance of our operating segments based upon segment operating income, which is shown below along with segment net sales (in thousands):

	Three Months Ended
	October 30, 2010			% of Net Sales		October 31, 2009			% of Net Sales		% Change
Net sales:
Retail	$	174,298		75.0	%	$	207,298		77.7	%	(15.9	)%
Direct	58,114			25.0	%	59,360			22.3	%	(2.1	)%
	$	232,412		100.0	%	$	266,658		100.0	%	(12.8	)%
Segment operating income:
Retail	$	4,432				$	16,252				(72.7	)%
Direct	6,926					13,411					(48.4	)%
Total segment operating income	$	11,358				$	29,663				(61.7	)%
Unallocated corporate and other	(26,863		)			(40,726		)			(34.0	)%
Loss from operations	$	(15,505	)			$	(11,063	)			(40.2	)%

Retail Segment

Net Sales

The $33.0 million decrease in retail segment net sales for the three months ended October 30, 2010 as compared with the three months ended October 31, 2009 is primarily due to a decrease in comparable premium retail store sales of 20.1 percent, driven by a decline in comparable premium retail store traffic of 14.6 percent and an 8.2 percent decrease in comparable premium retail store conversion rate, partially offset by an increase of 2.9 percent in average transaction value as compared to the same period in 2009 and the impact of new stores.

Net sales from merchandise clearance outlet stores decreased by $2.7 million during the three months ended October 30, 2010 as compared with the three months ended October 31, 2009.

Segment Operating Income

Retail segment operating income rate expressed as a percentage of retail segment sales for the three months ended October 30, 2010 as compared with the three months ended October 31, 2009 decreased by 5.3 percentage points. Retail segment operating income was negatively impacted by a 4.2 percentage point increase in occupancy costs, as well as deleveraging of employee-related expenses and marketing expenses of 1.6 and 0.4 percentage points, respectively. In addition, impairment charges related to leasehold improvements and furniture and fixtures at certain premium retail store locations decreased operating income by 0.2 percentage points. These decreases were offset by a 1.1 percentage point increase in merchandise margins attributable to higher initial merchandise markups, partially offset by increased promotional discounts and in-store markdown activity.

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Direct Segment

Net Sales

The direct segment net sales decreased $1.2 million, or 2.1 percent, during the three months ended October 30, 2010 as compared to the three months ended October 31, 2009. The decrease is primarily the result of a 6.6 percent decrease in average order value and a 1.8 percent decrease in order volume.  We believe the decrease in our direct segment order volume is attributed to decreased catalog circulation of 23.2 percent which was partially offset by increased emails sent of 30.6 percent for the three months ended October 30, 2010 as compared with the same period in 2009.

Direct segment net sales were also impacted by an increase of $0.6 million in shipping revenue during the three months ended October 30, 2010 as compared to the three months ended October 31, 2009, which is primarily associated with an increase in realized shipping rates. This was partially offset by a decrease of $0.5 million in co-branded credit card program revenue over the same period.

Segment Operating Income

Direct segment operating income expressed as a percentage of direct segment sales for the three months ended October 30, 2010, as compared with the three months ended October 31, 2009, decreased by 10.7 percentage points. Increased clearance activity, partially offset by higher initial merchandise markups, resulted in a 12.6 percentage point decrease in merchandise margins. Direct segment operating income was also negatively impacted by a 0.8 percentage point increase in marketing expenses. These decreases in operating income were partially offset by a 2.2 and 0.5 percentage point decrease in employee-related expenses and other fixed and variable costs, respectively.

Corporate and Other

Corporate and other expenses decreased $13.9 million in the three months ended October 30, 2010 as compared to the three months ended October 31, 2009. This decrease is primarily the result of:

·$8.9 million decrease in employee-related expenses;

·$3.3 million decrease in marketing expenses, primarily as a result of decreased national magazine advertising campaigns;

·$1.8 million decrease in corporate support costs;

·$0.5 million decrease in occupancy costs;

·offset by a $0.6 million impairment charge related to certain computer software.

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Comparison of the Nine Months Ended October 30, 2010 with the Nine Months Ended October 31, 2009

The following table sets forth certain information regarding the components of our condensed consolidated statements of operations for the nine months ended October 30, 2010 as compared to the nine months ended October 31, 2009. It is provided to assist in assessing differences in our overall performance (in thousands):

	Nine Months Ended
	October 30,			% of		October 31,			% of
	2010			net sales		2009			net sales		$ change			% change
Net sales	$	728,996		100.0	%	$	720,217		100.0	%	$	8,779		1.2	%
Cost of sales	482,418			66.2	%	476,260			66.1	%	6,158			1.3	%
Gross profit	246,578			33.8	%	243,957			33.9	%	2,621			1.1	%
Selling, general and administrative expenses	254,426			34.9	%	273,665			38.0	%	(19,239		)	(7.0	)%
Loss on asset impairments	1,017			0.1	%	—			0.0	%	1,017			100	%
Loss from operations	(8,865		)	(1.2	)%	(29,708		)	(4.1	)%	20,843			70.2	%
Interest, net and other	(599		)	(0.1	)%	(558		)	(0.1	)%	41			7.3	%
Loss before income taxes	(9,464		)	(1.3	)%	(30,266		)	(4.2	)%	20,802			68.7	%
Income tax provision (benefit)	(2,398		)	(0.3	)%	16,188			2.2	%	(18,586		)	*
Net loss	$	(7,066	)	(1.0	)%	$	(46,454	)	(6.5	)%	$	39,388		84.8	%
Effective income tax rate	25.3		%			(53.5		)%

* Comparisons from negative to positive values are not considered meaningful.

Net Sales

Net sales increased during the nine months ended October 30, 2010 as compared with the nine months ended October 31, 2009 primarily due to an increase in sales in our direct segment of 15.4 percent and the impact of new stores, partially offset by a decrease in comparable premium retail store sales in our retail segment. During the nine months ended October 30, 2010, catalog circulation increased by 2.5 million, or 4.4 percent, compared to the nine months ended October 31, 2009, which we believe contributed to the increase in order volume and sales in our direct business. During the nine months ended October 30, 2010, our premium retail stores experienced a decline in comparable premium retail store traffic of 6.7 percent and a 1.8 percent decrease in comparable premium retail store conversion rate, partially offset by an increase of 3.5 percent in average transaction value as compared to the same period in 2009.

Revenue from our co-branded credit card program increased $0.3 million for the nine months ended October 30, 2010 as compared with the nine months ended October 31, 2009. In addition, shipping fees received from customers for delivery of merchandise increased by $2.3 million to $18.8 million for the nine months ended October 30, 2010, from $16.5 million for the nine months ended October 31, 2009, which is associated with higher order volume.

Cost of Sales/Gross Profit

The gross profit rate decreased by 0.1 percentage points during the nine months ended October 30, 2010 as compared to the nine months ended October 31, 2009.  The decrease in our gross profit rate was primarily the result of higher buying and distribution costs and shipping and handling costs of 0.9 and 0.1 percentage points, respectively. These decreases in gross profit rate were offset by a 0.7 percentage point increase attributable to higher initial merchandise markups and a decrease in our markdown rate, which was partially offset by an increase in promotional discounts. The gross margin rate was also impacted by improved leveraging of occupancy costs of 0.2 percentage points.

Selling, General and Administrative Expenses

SG&A decreased $19.2 million in the nine months ended October 30, 2010 as compared with the same period in the prior year, primarily driven by decreased employee-related expenses and other fixed and variable costs. As a percentage of net sales, SG&A expense decreased by 3.1 percentage points in the nine months ended October 30, 2010 as compared with the nine months ended October 31, 2009. This decrease in SG&A rate was the result of a 2.3 percentage point decrease in employee-related expenses, a 0.7 percentage point decrease in other fixed and variable costs, and a 0.2 percentage point decrease in occupancy expense, offset by a 0.1 percentage point increase in marketing expenses. The decrease in employee-related expenses and other fixed and variable costs as a percentage of sales is primarily the result of increased leveraging and our continued efforts to control expenses. The increase in marketing expenses as a percentage of net sales was driven primarily by increased catalog circulation, as well as an increase of in-store marketing.

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Loss on asset impairments

During the nine months ended October 30, 2010 we recorded impairment charges of $1.0 million related to leasehold improvements and furniture and fixtures at certain premium retail store locations and certain computer software. We did not have any impairment charges during the nine months ended October 31, 2009.

Interest, Net and Other

The increase in interest, net and other for the nine months ended October 30, 2010 as compared with the same period in the prior year is primarily the result of an increase in interest expense on our capital lease and other financing obligations.

Provision for Income Taxes

The tax benefit for the nine months ended October 30, 2010 includes the effects of $2.5 million of valuation allowance adjustments and $0.9 million of true up adjustments primarily related to the filing of our 2009 Federal income tax return in the quarter. The provision for income taxes of $16.2 million in the nine months ended October 31, 2009 reflects the establishment of valuation allowances for substantially all of our net deferred tax assets.

Segment Results

We evaluate the performance of our operating segments based upon segment operating income, which is shown below along with segment net sales (in thousands):

	Nine Months Ended
	October 30, 2010			% of Net Sales		October 31, 2009			% of Net Sales		% Change
Net sales:
Retail	$	545,707		74.9	%	$	561,402		77.9	%	(2.8	)%
Direct	183,289			25.1	%	158,815			22.1	%	15.4	%
	$	728,996		100.0	%	$	720,217		100.0	%	1.2	%
Segment operating income:
Retail	$	38,020				$	32,452				17.2	%
Direct	37,121					32,018					15.9	%
Total Segment Operating income	$	75,141				$	64,470				16.6	%
Unallocated corporate and other	(84,006		)			(94,178		)			10.8	%
Loss from operations	$	(8,865	)			$	(29,708	)			70.2	%

Retail Segment

Net Sales

The $15.7 million decrease in retail segment net sales for the nine months ended October 30, 2010, as compared with the nine months ended October 31, 2009, is primarily due to a decrease in comparable premium retail store sales driven by a decline in comparable premium retail store traffic of 6.7 percent and a 1.8 percent decrease in comparable premium retail store conversion rate, partially offset by an increase of 3.5 percent in average transaction value as compared to the same period in 2009 and the impact of new stores.

Net sales from merchandise clearance outlet stores and revenue from our co-branded credit card program increased $1.2 million and $0.9 million, respectively, during the nine months ended October 30, 2010 as compared with the nine months ended October 31, 2009.

Segment Operating Income

Retail segment operating income expressed as a percentage of retail segment sales for the nine months ended October 30, 2010, as compared with the nine months ended October 31, 2009, increased by 1.2 percentage points. Decreased in-store markdown activity and higher initial merchandise markups, which were partially offset by increased promotional discounts, contributed to a 2.6 percentage point improvement in merchandise margins. These increases in operating income were partially offset by a 0.7 and 0.6 percentage point increase in marketing expenses and occupancy costs, respectively. In addition, impairment charges related to leasehold improvements and furniture and fixtures at certain premium retail store locations decreased operating income by 0.1 percentage points.

Direct Segment

Net Sales

The direct segment net sales increased $24.5 million, or 15.4 percent, during the nine months ended October 30, 2010 as compared to the nine months ended October 31, 2009. The increase is primarily the result of an 18.9 percent increase in order volume, which was

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partially offset by a 5.5 percent decrease in average order value. We believe the increase in our direct segment order volume is attributed to increased catalog circulation of 4.4 percent and increased emails sent of 32.6 percent for the nine months ended October 30, 2010 as compared with the same period in 2009.

Direct segment net sales were also impacted by an increase of $2.3 million in shipping revenue during the nine months ended October 30, 2010 as compared to the nine months ended October 31, 2009, which is associated with higher order volume. This was partially offset by a decrease of $0.6 million in co-branded credit card program revenue over the same period.

Segment Operating Income

Direct segment operating income expressed as a percentage of direct segment sales for the nine months ended October 30, 2010, as compared with the nine months ended October 31, 2009, increased by 0.1 percentage points. Our direct segment operating income was positively impacted by a 2.5 percentage point increase in leveraging of employee-related expenses, as well as leveraging of marketing expenses and other fixed and variable costs of 1.0 percentage points each. These increases were offset by a 4.4 percentage point decrease in merchandise margins attributable to increased clearance activity, partially offset by higher initial merchandise markups.

Corporate and Other

Corporate and other expenses decreased $10.2 million in the nine months ended October 30, 2010 as compared to the nine months ended October 31, 2009. This decrease is primarily the result of:

·$6.4 million decrease in employee-related expenses;

·$2.6 million decrease in corporate support costs;

·      $1.8 million decrease in marketing expenses;

·offset by a $0.6 million impairment charge related to certain computer software.

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Seasonality

As with many apparel retailers, our net sales, operating results, liquidity and cash flows have fluctuated, and will continue to fluctuate, as a result of a number of factors, including the following:

·the composition, size and timing of various merchandise offerings;

·the number and timing of premium retail store openings;

·the number and timing of catalog mailings;

·the timing of promotions;

·customer response to merchandise offerings, including the impact of economic and weather-related influences, the actions of competitors and similar factors;

·overall merchandise return rates, including the impact of actual or perceived service and quality issues;

·our ability to accurately estimate and accrue for merchandise returns and to recover the cost of our merchandise;

·market price fluctuations in critical materials and services, including paper, production, postage and telecommunications costs;

·the timing of merchandise receiving and shipping, including any delays resulting from labor strikes or slowdowns, adverse weather conditions, health epidemics or national security measures; and

·shifts in the timing of important holiday selling seasons relative to our fiscal quarters, including Valentine’s Day, Easter, Mother’s Day, Thanksgiving and Christmas.

Our business materially depends on sales and profits from the November and December holiday shopping season. In anticipation of traditionally increased holiday sales activity, we incur certain significant incremental expenses, including the hiring of a substantial number of temporary employees to supplement our existing workforce. Additionally, as gift items and accessories are more prominently represented in the November and December holiday season merchandise offerings, we typically expect, absent offsetting factors, to realize higher consolidated gross margins and earnings in the second half of our fiscal year. If, for any reason, we were to realize significantly lower-than-expected sales or profits during the November and December holiday selling season, as we did in fiscal years 2009, 2008 and 2007, our financial condition, results of operations, including related gross margins, and our cash flows for the entire fiscal year would be materially adversely affected.

Liquidity and Capital Resources

In recent fiscal years, we financed ongoing operations and growth initiatives primarily from cash flow generated by operations and trade credit arrangements. However, as we produce catalogs, open retail stores and purchase inventory in anticipation of future sales realization, and as operating cash flows and working capital experience fluctuations, we may occasionally utilize our credit facility.

Our secured credit facility with Wells Fargo Retail Finance, LLC provides a revolving line of credit up to $70.0 million, with subfacilities for the issuance of up to $70.0 million in letters of credit and swingline advances of up to $10.0 million. The credit facility has a maturity date of February 13, 2012. The actual amount of credit that is available from time to time under the Agreement is limited to a borrowing base amount that is determined according to, among other things, a percentage of the value of eligible inventory plus a percentage of the value of eligible credit card receivables, as reduced by certain reserve amounts that may be required by the lender. The proceeds of any borrowings under the credit facility are available for working capital and other general corporate purposes. As of October 30, 2010, January 30, 2010 and October 31, 2009, we had no borrowings outstanding under the credit facility.  As of October 30, 2010, we had $27.9 million in letters of credit issued resulting in $42.1 million available for borrowing under our credit facility.

Net cash used in operating activities was $5.5 million during the nine months ended October 30, 2010 compared to net cash generated by operating activities of $8.1 million during the nine months ended October 31, 2009. The $13.6 million decrease in cash flows from operating activities during the nine months ended October 30, 2010 as compared with last year resulted primarily from increased payments on inventory purchases as well as tax payments of $4.6 million for the nine months ended October 30, 2010 compared to tax refund of $15.9 million last year. We also experienced decreases of $2.3 million in fees collected from the co-branded credit card

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program and cash collected on tenant allowances of $1.3 million. These decreases were offset by slightly higher sales and gross margins. In addition, we made a cash severance payment of $2.0 million to our former CEO during the nine months ended October 31, 2009.

Cash outflows from investing activities principally consisted of capital expenditures which totaled $26.0 million and $18.5 million during the nine months ended October 30, 2010 and October 31, 2009, respectively. Capital expenditures during the nine months ended October 30, 2010 primarily related to leasehold improvements and furniture and fixtures associated with the opening of 17 additional premium retail stores, two merchandise clearance outlet stores, as well as one outlet and two premium retail stores under construction, and to a lesser extent the remodeling of certain existing stores, and the expansion of our IT and distribution infrastructure. Capital expenditures during the nine months ended October 31, 2009 primarily related to leasehold improvements and furniture and fixtures associated with the opening of eight additional premium retail stores, two merchandise clearance outlet stores, the remodeling of certain existing stores, and the expansion of our IT and distribution infrastructure.

Cash outflows from financing activities were $1.5 million and $1.2 million during the nine months ended October 30, 2010 and October 31, 2009, respectively. The cash outflows were derived from payments made on our capital lease and other financing obligations, tax withholding payments made on restricted stock units and costs associated with our credit facility. Cash outflows were offset by activity related to proceeds we received from stock option exercises and the purchase of shares under our employee stock purchase plan.

As a result of the foregoing, we had $105.8 million in consolidated working capital at October 30, 2010, compared with $98.9 million at January 30, 2010 and $89.9 million at October 31, 2009. Our consolidated current ratio was 1.52 at October 30, 2010 compared with 1.53 at January 30, 2010 and 1.41 at October 31, 2009.

Capital expenditures for the full year in fiscal 2010 are expected to be in the range of $32 million to $37 million, primarily associated with premium retail store expansion, store-related expenditures, investments in information technology and, to a lesser extent, other corporate related capital expenditures. In addition, we plan to limit new store openings in fiscal 2011 to six stores to which we have previously committed and to close between eight and 12 stores. As a result, our capital expenditures in 2011 will be substantially lower than our capital expenditures in fiscal 2010.

The deterioration of the financial, credit and housing markets combined with high unemployment has led to declines in consumer confidence, reduced credit availability, and liquidity concerns. We have factored these considerations into our business plans and have responded by implementing cost and capital savings initiatives. In addition, we have invested our cash deposits in money market funds that are invested in U.S. Treasury Securities.

We do not anticipate borrowing under our credit facility during the remainder of fiscal 2010 as we believe cash flow from operations and current cash on hand will be sufficient to fund current needs. However, lower than expected sales or lower merchandise margins that negatively impact our cash flows could require us to borrow under our credit facility. It is possible that should we need to access our credit facility, it may not be available in full, or at all, for future borrowings, due to borrowing base and other limitations.

Critical Accounting Policies and Estimates

Preparation of our consolidated financial statements in conformity with accounting principles generally accepted in the United States of America requires us to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenues and expenses and the disclosure of contingent assets and liabilities. These estimates and assumptions are based on historical results as well as future expectations. Actual results could vary from our estimates and assumptions.

The description of critical accounting policies is included in Item 7 of our most recent Annual Report on Form 10-K for the fiscal year ended January 30, 2010, and is updated for the following:

Impairment of Long-Lived Assets

Long-lived assets, more specifically leasehold improvements and furniture and fixtures at our retail stores and day spas, are subject to a review for impairment if events or changes in circumstances indicate that the carrying amount of the asset may not be recoverable. If the sum of the expected future undiscounted cash flows generated by an asset or asset group is less than its carrying amount, we then determine the fair value of the asset generally by using a discounted cash flow model. A loss is recognized, if any, for the amount by which the carrying amount of the asset or asset group exceeds the fair value. In assessing these future cash flows, management is required to make assumptions and judgments, including future sales, margin and operating expenses. These assumptions and judgments can be affected by consumer spending and overall economic conditions on a localized or regional basis, as well as other factors not necessarily within our control.

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During the third quarter of fiscal 2010, we experienced a decrease in customer spending and low traffic levels which had a negative impact on our revenue, gross margins, operating cash flows and earnings. If consumer spending on apparel and accessories continues to decline and demand for our products decreases further, it is possible that we could record impairments of certain long-lived assets in the future.

Recently Issued Accounting Standards

See Note 2 to our condensed consolidated financial statements.

Contractual Obligations

We have included a summary of our Contractual Obligations in our annual report on Form 10-K for the fiscal year ended January 30, 2010. As of October 30, 2010 our minimum operating lease payment requirements, which include the predetermined fixed escalations of the minimum rentals and exclude contingent rental payments and the amortization of lease incentives for our operating leases, totaled $564.5 million. We also had future non-cancelable inventory purchase commitments of approximately $180.0 million at October 30, 2010. There have been no other material changes in contractual obligations outside the ordinary course of business since January 30, 2010.

ITEM 3.QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

We have not been materially impacted by fluctuations in foreign currency exchange rates as substantially all of our business is transacted in, and is expected to continue to be transacted in, U.S. dollars or U.S. dollar-based currencies. During the fiscal quarter ended October 30, 2010, we did not have borrowings under our credit facility and, consequently, did not have any material exposure to interest rate market risks during or at the end of this period. However, as any future borrowings under our credit facility will be at a variable rate of interest, we could potentially be materially adversely impacted should we require significant borrowings in the future, particularly during a period of rising interest rates. We have not used, and currently do not anticipate using, any derivative financial instruments.

ITEM 4.CONTROLS AND PROCEDURES

Disclosure Controls and Procedures

We maintain a system of disclosure controls and procedures that are designed to ensure that information required to be disclosed in the Company’s reports under the Securities Exchange Act of 1934, as amended (the Exchange Act), is recorded, processed, summarized and reported within the time periods specified in the Securities and Exchange Commission’s rules and forms, and that such information is accumulated and communicated to management, including our Chief Executive Officer and the Chief Financial Officer, as appropriate, to allow timely decisions regarding required disclosure. In designing and evaluating the disclosure controls and procedures, management recognized that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving the desired control objectives.

Our management, with the participation of our Chairman, President and Chief Executive Officer and our Senior Vice President and Chief Financial Officer, has evaluated the effectiveness of our disclosure controls and procedures, as defined in Rule 13a-15(e) of the Exchange Act, as of October 30, 2010. Based on that evaluation, our Chairman, President and Chief Executive Officer and Senior Vice President and Chief Financial Officer concluded that our disclosure controls and procedures were effective as of October 30, 2010.

Changes in Internal Control Over Financial Reporting

There were no changes in our internal control over financial reporting during the third quarter of fiscal 2010 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

PART II. OTHER INFORMATION

ITEM 1.LEGAL PROCEEDINGS

We are, from time to time, involved in various legal proceedings incidental to the conduct of business. Actions filed against us from time to time include commercial, intellectual property infringement, customer and employment claims, including class action lawsuits alleging that we violated federal and state wage and hour and other laws. We believe that we have meritorious defenses to all lawsuits

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and legal proceedings currently pending against us. Though we will continue to vigorously defend such lawsuits and legal proceedings, we are unable to predict with certainty whether or not we will ultimately be successful.

On September 12, 2006, as amended on April 25, 2007, Brighton Collectibles, Inc. (“Brighton”) filed a complaint against us in the United States District Court for the Southern District of California. The complaint alleged, among other things, that we violated trade dress and copyright laws. On November 21, 2008, a jury found us liable to Brighton for copyright and trade dress infringement. In January 2009, the court entered a judgment in the total amount of $8.0 million, which includes damages of $2.7 million on the trade dress claim, $4.1 million in damages and profits on the copyright claim and $1.2 million in attorneys’ fees. We have appealed the judgment as we believe there are legitimate grounds to overturn the judgment. Pending the appeal, the court entered a temporary stay of execution conditioned on us posting an $8.0 million bond, which has been posted. We currently have insurance coverage and have been provided defense by our insurance carrier.

On December 12, 2008, as amended on September 17, 2009, Brighton filed another complaint against us in the United States District Court for the Southern District of California. The complaint alleges copyright infringement of three different Brighton designs. We are vigorously defending this matter. We believe it is without merit and we are asserting various defenses to the action. We also currently have insurance coverage and have been provided defense by our insurance carriers.

We believe that the amount of loss, if any, related to these legal proceedings is adequately reserved for or covered by insurance.

ITEM 1A.RISK FACTORS

In addition to the other information set forth in this report, you should carefully consider the following risk factors which could materially affect our business, financial condition or future results. We have updated the following risk factors to reflect changes during the quarter ended October 30, 2010 we believe to be material to the risk factors set forth in our Annual Report on Form 10-K for the fiscal year ended January 30, 2010 filed with the Securities and Exchange Commission. Other risks that we face are more fully described in our Annual Report on Form 10-K and in other reports we file with the Securities and Exchange Commission.

Additional risks and uncertainties not currently known or that are currently deemed immaterial may also adversely affect the business, financial condition, or future results of the Company.

We must successfully gauge fashion trends and changing consumer preferences.

Forecasting consumer demand for our merchandise is difficult given the nature of changing fashion trends and consumer preferences, which can vary by season and from one geographic region to another and be affected by general economic conditions that are difficult to predict. The global specialty retail business fluctuates according to changes in consumer preferences dictated, in part, by fashion and season. In addition, our merchandise assortment differs in each seasonal flow and at any given time our assortment may not resonate with our customer base. On average, we begin the design process for apparel nine to ten months before merchandise is available to consumers, and we typically begin to make purchase commitments four to eight months in advance. These lead times make it difficult for us to respond quickly to changes in demand for our products. To the extent we misjudge the market for our merchandise or the products suitable for local markets, our sales will be adversely affected and the markdowns required to move the resulting excess inventory will adversely affect our operating results.

We are working to improve our merchandise assortment to provide fashionable looks and current styles interpreted appropriately for our customer. Creating product with a new creative aesthetic designed for our core and target customer demographic increases our design risk. If our new design aesthetic and merchandise assortments do not resonate with our core and target customer demographic, our sales, gross margins and operating results will be adversely affected.

Our inventory levels and merchandise assortments fluctuate seasonally, and at certain times of the year, such as during the holiday season, we maintain higher inventory levels and are particularly susceptible to risks related to demand for our merchandise. If the demand for our merchandise were to be lower than expected, causing us to hold excess inventory, as we did during the first nine months of fiscal 2010, we would be forced to discount merchandise, which reduces our gross margins, results of operations and operating cash flows. If we were to carry low levels of inventory and demand is stronger than we anticipate, we may not be able to reorder merchandise on a timely basis to meet demand, which may result in lost sales and lower customer satisfaction.

Our success is dependent upon key personnel and our ability to fill key merchandise and design positions.

Our future success depends largely on the contributions and abilities of key executives and other employees. The loss of any of our key employees could have a material adverse effect on our business. Furthermore, the current economic conditions or the location of

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our corporate headquarters in Sandpoint, Idaho, may make it more difficult or costly to replace key employees who leave us, or to add qualified employees we will need to manage our further growth.

With the upcoming departure of Georgia Shonk Simmons, President and Chief Merchandising Officer, we currently are engaged in a search for our new chief merchant, as well as other key positions in our merchandising and design teams. Any delay in filling these key positions could slow the pace of our efforts to improve the design aesthetic, quality and mix of our merchandise.

General economic conditions have impacted consumer spending and may adversely affect our financial position and results of operations.

Consumer spending patterns are highly sensitive to the general economic climate, levels of disposable income, consumer debt, and overall consumer confidence. Consumer spending has been impacted recently by the current recession, greater levels of unemployment, high levels of consumer debt, declines in home values and in the value of consumers’ investments and savings, restrictions on the availability of credit, volatile energy and food costs, and other negative economic conditions, nationally and regionally. We continue to be affected by challenging macroeconomic conditions which are evidenced in our business by a highly competitive retail selling environment and low retail store traffic. These conditions, which have continued into the third quarter of fiscal 2010, had a negative impact on our revenues, gross margins, operating cash flows and earnings in fiscal years 2009, 2008 and 2007.  We believe these conditions will continue for the remainder of fiscal 2010 and for the foreseeable future. Although we have seen periods of improvement in revenues and gross margin, overall economic conditions continue to be uncertain and these improvements may not be sustained. If consumer spending on apparel and accessories continues to decline and demand for our products decreases further, we may be forced to discount our merchandise or sell it at a loss, which would reduce our revenues, gross margins, earnings and operating cash flows. In addition, higher transportation costs, higher costs of labor, insurance and healthcare, and other negative economic factors may increase our cost of sales and operating expenses.

Quarterly results of operations fluctuate and may be negatively impacted by seasonal influences.

Net sales, operating results, liquidity and cash flows have fluctuated, and will continue to fluctuate, on a quarterly basis, as well as on an annual basis, as a result of a number of factors, including, but not limited to, the following:

·the number and timing of premium retail store openings;

·the timing and number of promotions;

·the timing of catalog mailings and the number of catalogs we mail;

·the ability to accurately estimate and accrue for merchandise returns and the costs of obsolete inventory disposition;

·the timing of merchandise receiving and shipping, including any delays resulting from labor strikes or slowdowns, adverse weather conditions, health epidemics or national security measures; and

·shifts in the timing of important holiday selling seasons relative to our fiscal quarters, including Valentine’s Day, Easter, Mother’s Day, Thanksgiving and Christmas, and the day of the week on which certain important holidays fall.

Our results continue to depend materially on sales and profits from the November and December holiday shopping season, which is currently underway. In anticipation of traditionally increased holiday sales activity, we incur certain significant incremental expenses, including the hiring of a substantial number of temporary employees to supplement the existing workforce. If, for any reason, we were to realize lower-than-expected sales or profits during the November and December holiday selling season, as we did in fiscal years 2009, 2008 and 2007, our financial condition, results of operations, including related gross margins, and cash flows for the entire fiscal year would be materially adversely affected.

We have incurred substantial financial commitments and fixed costs related to our retail stores that we will not be able to recover if our stores are not successful.

The success of an individual store location depends largely on the success of the lifestyle center or shopping mall where the store is located, and may be influenced by changing customer demographic and consumer spending patterns. These factors cannot be predicted with complete accuracy. Because we are required to make long-term financial commitments when leasing retail store locations, and to incur substantial fixed costs for each store’s design, leasehold improvements, fixtures and management information systems, it would be costly for us to close a store that does not prove successful. The current economic environment may also adversely affect the ability of developers or landlords to meet commitments to us to pay for certain tenant improvement expenses we incur in connection with building out new retail store locations.

The testing of our retail stores’ long-lived assets for impairment requires us to make significant estimates about our future performance and cash flows that are inherently uncertain.  These estimates can be affected by numerous factors, including changes in

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economic conditions, our operations, and competitive conditions in the industry.  These factors, or changes in actual performance compared with estimates of our future performance, may affect the timing and the fair value used in our testing of long-lived assets, which may result in impairment charges.

Our credit facility contains borrowing base and other provisions that may restrict our ability to access it.

The distress in the financial markets has resulted in extreme volatility in securities prices and diminished liquidity and credit availability, which may affect our liquidity. Although we currently do not have any borrowings under our $70 million secured credit facility, we currently use it for letters of credit. Tightening of the credit markets could make it difficult for us to enter into agreements for new indebtedness or obtain funding through the issuance of our securities. Additionally, lower than expected sales or lower merchandise margins that negatively impact our cash flows could require us to borrow under our credit facility. The actual amount of credit that is available from time to time under our credit facility is limited to a borrowing base amount that is determined according to, among other things, a percentage of the value of eligible inventory plus a percentage of the value of eligible credit card receivables, as reduced by certain reserve amounts that may be determined in the discretion of the lender. Consequently, it is possible that, should we need to access our credit facility, it may not be available in full. Additionally, our credit facility contains covenants related to capital expenditure levels and minimum inventory book value, and other customary matters. Our failure to comply with the covenants, terms and conditions of our credit facility could cause the facility not to be available to us.

Our reliance on international third party vendors subjects us to uncertainties that could impact our costs to source merchandise and delay or prevent merchandise shipments.

We continue to source apparel directly from foreign vendors, particularly those located in Asia, India and Central America. We were the importer of record for approximately 60 percent of our total apparel purchases during the first nine months of 2010, as well as for both 2009 and 2008. Irrespective of our direct sourcing initiative, substantially all of our merchandise, including that which we buy from domestic vendors, is manufactured overseas. This exposes us to risks and uncertainties which could substantially impact our ability to realize any perceived cost savings. These risks include, among other things:

·burdens associated with doing business overseas, including the imposition of, or increases in, tariffs or import duties, or import/export controls or regulations, as well as credit assurances we are required to provide to foreign vendors;

·increasing pressure on us regarding credit assurance and payment terms;

·declines in the relative value of the U.S. dollar to foreign currencies;

·volatile fuel, energy and raw material costs, such as recent increases in the cost of cotton;

·failure of vendors to adhere to our quality assurance standards or our standards for conducting business;

·financial instability of a vendor or vendors, including their potential inability to obtain credit to manufacture the merchandise they produce for us;

·the potential inability of our vendors to meet our production needs due to raw material or labor shortages;

·changing, uncertain or negative economic conditions, political uncertainties or unrest, or epidemics or other health or weather-related events in foreign countries resulting in the disruption of trade from exporting countries; and

·restrictions on the transfer of funds or transportation delays or interruptions.

ITEM 2.UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

None

ITEM 3.DEFAULTS UPON SENIOR SECURITIES

None

ITEM 4.RESERVED

ITEM 5.OTHER INFORMATION

None

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ITEM 6.EXHIBITS

(A) Exhibits:

Exhibit Number	Description of Document
10.1	Employment Agreement between the Company and Jerome Jessup dated August 3, 2009
31.1	Certification by Dennis C. Pence of periodic report pursuant to Rule 13a-14(a) or Rule 15d-14(a)
31.2	Certification by James A. Bell of periodic report pursuant to Rule 13a-14(a) or Rule 15d-14(a)
32.1	Certification by Dennis C. Pence and James A. Bell pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned; thereunto duly authorized, in the City of Sandpoint, State of Idaho, on this 7th day of December 2010.

COLDWATER CREEK INC.
By:	/s/ Dennis C. Pence
	Dennis C. Pence
	Chairman of the Board of Directors
	President and Chief Executive Officer
	(Principal Executive Officer)
By:	/s/ James A. Bell
	James A. Bell
	Senior Vice President and
	Chief Financial Officer
	(Principal Financial Officer and
	Principal Accounting Officer)

EXHIBIT INDEX

Exhibit Number	Description of Document
10.1	Employment Agreement between the Company and Jerome Jessup dated August 3, 2009
31.1	Certification by Dennis C. Pence of periodic report pursuant to Rule 13a-14(a) or Rule 15d-14(a)
31.2	Certification by James A. Bell of periodic report pursuant to Rule 13a-14(a) or Rule 15d-14(a)
32.1	Certification by Dennis C. Pence and James A. Bell pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

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EX-10.1

Exhibit 10.1

JEROME M. JESSUP

EMPLOYMENT AGREEMENT

THIS EMPLOYMENT AGREEMENT (this “Agreement”) is dated as of August 3, 2009, by and between Coldwater Creek Inc., a Delaware corporation (the “Company”), and Jerome M. Jessup (the “Executive”).

WHEREAS, the Company desires to employ the Executive as its Executive Vice President, Creative Director, and the Executive desires to accept such employment, on the terms set forth below.

Accordingly, the parties hereto agree as follows:

1.Term.  The Company hereby employs the Executive, and the Executive hereby accepts such employment for an initial term commencing as of the date hereof and ending August 3, 2012, unless sooner terminated in accordance with the provisions of Section 4 or Section 5, and which shall automatically renew for an additional one year term unless six months advance notice is given of non-renewal (the period during which the Executive is employed hereunder being hereinafter referred to as the “Term”).

2.Duties.  The Executive, in his capacity as Executive Vice President, Creative Director shall faithfully perform for the Company the duties of said office and shall perform such other duties of an executive, managerial or administrative nature as shall be specified and designated from time to time by the Chief Executive Officer or board of directors or similar governing body of the Company (the “Board”) (including the performance of services for, and serving on the Board of Directors of, any subsidiary or affiliate of the Company without any additional compensation).  The Executive will be based at the Company’s headquarters, presently located in Sandpoint, Idaho.  The Executive shall devote substantially all of the Executive’s business time and effort to the performance of the Executive’s duties hereunder, provided that in no event shall this sentence prohibit the Executive from performing personal and charitable activities and any other activities approved by the Chief Executive Officer or the Board, so long as such activities do not materially and adversely interfere with the Executive’s duties for the Company.

3.Compensation.

3.1Salary.  The Company shall pay the Executive during the Term a base salary at the rate of $550,000 per annum (the “Annual Salary”), payable semi-monthly and subject to regular deductions and withholdings as required by law.  The Annual Salary may be increased annually by an amount as may be approved by the Board or the Compensation Committee of the Board of Directors (the “Compensation Committee”), and, upon such increase, the increased amount shall thereafter be deemed to be the Annual Salary for purposes of this Agreement.

3.2Hiring Bonus. The Executive will receive a hiring bonus (the “Hiring Bonus”) paid in two installments in accordance with and subject to the terms and conditions of this Section 3.2. The Company will pay the first installment of such Hiring Bonus to the Executive in the amount of $162,200, less applicable state and federal tax withholdings, on the first regular payroll date following commencement of his employment with the Company. If the Executive resigns without Good Reason (as such term is defined below) or the Company terminates his employment for Cause (as such term is defined below), in either case during the first twelve (12) months of his employment, the Executive will be required to repay 100% of such first installment of the Hiring Bonus no later than thirty (30) days following the Effective Date of the Termination set forth in Section 5.1(c) or 5.1(d) below, as applicable. Provided that the Executive remains in continuous service with the Company as its Executive Vice President, Creative Director, the Company will pay to the Executive the second installment of the Hiring Bonus in the amount of $152,100, less applicable federal and state tax withholdings, on the first regular payroll date following the first anniversary of continuous employment with the Company (i.e. the first Monday of the fiscal third quarter of 2010).  If the Executive resigns without Good Reason or the Company terminates his employment for Cause, in either case during the first twelve (12) months of his employment, the Executive will forfeit any rights to receive any portion of such second installment of the Hiring Bonus upon any such termination of his employment.

3.3Annual Bonus.  The Executive will be entitled to such bonuses as may be authorized by the Board.  The Executive’s target bonus will be expressed as a percentage of Annual Salary, provided, however, that Executive’s Annual Bonus, if any, may be below, at, or above the target based upon the achievement of individual and objective Company annual performance criteria established by the Compensation Committee. Any Annual Bonus payable to the Executive hereunder shall be paid no later than 2 ½ months following the fiscal year with respect to which the bonus is earned.

3.4Equity-Based Awards. The Executive may from time to time be awarded such restricted stock units, stock options or other equity-based awards as the Board or the Compensation Committee determines to be appropriate.

3.5Benefits — In General.  The Executive shall be permitted during the Term to participate in any group life, hospitalization or disability insurance plans, health programs, pension and profit sharing plans and similar benefits that may be available to other senior executives of the Company generally, on the same terms as may be applicable to such other executives, in each case to the extent that the Executive is eligible under the terms of such plans or programs.

3.6Personal Days.  During the Term, the Executive shall be entitled to the number of personal days per year as may be prescribed from time to time pursuant to the Company’s human resources policies.

3.7Expenses.  The Company shall pay or reimburse the Executive for all ordinary and reasonable out-of-pocket expenses actually incurred (and, in the case of

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reimbursement, paid) by the Executive during the Term in the performance of the Executive’s services under this Agreement, provided that the Executive submits such expenses in accordance with the policies applicable to senior executives of the Company generally.

4.Termination upon Death or Disability.  If the Executive dies during the Term, the obligations of the Company to or with respect to the Executive shall terminate in their entirety except as otherwise provided under this Section 4.  If the Executive becomes eligible for disability benefits under the Company’s long-term disability plans and arrangements (or, if none apply, would have been so eligible under the most recent plan or arrangement), the Company shall have the right, to the extent permitted by law, to terminate the employment of the Executive upon notice in writing to the Executive and such termination in and of itself shall not be, nor shall it be deemed to be, a breach of this Agreement.

Upon death of the Executive or upon termination of the Executive’s employment by virtue of disability the Executive (or the Executive’s estate or beneficiaries in the case of the death of the Executive) shall have no right to receive any compensation or benefit under this Agreement on and after the Effective Date of the Termination (as defined below in this Section 4) other than the Annual Salary earned and accrued under this Agreement prior to the Effective Date of the Termination, a pro-rata bonus for the year of termination based on the target and portion of year completed, and other benefits, including payment for accrued but unused vacation, earned and accrued under this Agreement prior to the Effective Date of the Termination (and reimbursement under this Agreement for expenses incurred but not paid prior to the Effective Date of the Termination).  In the event of termination by virtue of disability, in addition to the foregoing, the Executive will also be entitled to monthly cash payments equal to one twelfth (1/12th) of the Executive’s Annual Salary in effect on the day of termination for a period of twelve (12) months. This Agreement shall otherwise terminate upon the Effective Date of the Termination and there shall be no further rights with respect to the Executive hereunder (except as provided in Section 7.13).  For purposes of this Section 4, the “Effective Date of the Termination” shall mean the date of death or the date on which a notice of termination by virtue of disability is given by the Company or any later date set forth in such notice of termination.

For the avoidance of doubt, the Executive acknowledges and agrees that the payments set forth in this Section 4 constitute liquidated damages for termination of his employment during the Term upon his death or by virtue of his disability.

5.Other Terminations of Employment.

5.1Termination for Cause; Termination of Employment by the Executive Without Good Reason.

(a)For purposes of this Agreement, “Cause” shall mean:

(i)the Executive’s commission of any felony;

(ii)the Executive’s commission of an act of fraud, theft or dishonesty;

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(iii)the  continuing failure or habitual neglect by the Executive to perform the Executive’s duties hereunder;

(iv)any material violation of Company policy, including without limitation, the Company’s Corporate Standards of Conduct;

(v)any material violation by the Executive of Section 6 below; or

(vi)the Executive’s material breach of this Agreement.

Notwithstanding the foregoing, if there exists (without regard to this sentence) an event or condition that constitutes Cause under clause (iii), (iv), (v) or (vi) above, the Executive shall have 30 days from the date written notice is given by the Company of such event or condition to cure such event or condition and, if the Executive does so, such event or condition shall not constitute Cause hereunder.

(b)For purposes of this Agreement, “Good Reason” shall mean, unless otherwise consented to by the Executive:

(i)the material reduction of the Executive’s authority, duties and responsibilities, or the assignment to the Executive of duties materially and adversely inconsistent with the Executive’s position or positions with the Company and its subsidiaries;

(ii)a material reduction in Annual Salary of the Executive except in connection with a reduction in compensation generally applicable to senior management employees of the Company;

(iii)a requirement by the Company that the Executive’s work location be moved more than 50 miles from the Company’s principal place of business in Sandpoint, Idaho; or

(iv)the Company’s material and willful breach of this Agreement.

Notwithstanding the foregoing, if there exists (without regard to this sentence) an event or condition that constitutes Good Reason, the Company shall have thirty (30) days from the date on which the Executive gives the written notice thereof to cure such event or condition (such notice to be given from the Executive within ninety (90) days from the date the event or condition first occurs) and, if the Company does so, such event or condition shall not constitute Good Reason hereunder.  Further, an event or condition shall cease to constitute Good Reason one hundred twenty (120) days after the event or condition first occurs.

(c)The Company may terminate the Executive’s employment for Cause and such termination in and of itself shall not be, nor shall it be deemed to be, a breach of

4

this Agreement.  If the Company terminates the Executive for Cause, (i) the Executive shall have no right to receive any compensation or benefit under this Agreement on and after the Effective Date of the Termination (as defined below in this Section 5.1(c)) other than Annual Salary and other benefits, including payment for accrued but unused vacation (but excluding any bonuses) earned and accrued under this Agreement prior to the Effective Date of the Termination (and reimbursement under this Agreement for expenses incurred but not paid prior to the Effective Date of the Termination), (ii) the provisions of Section 5.3 shall apply and (iii) this Agreement shall otherwise terminate upon the Effective Date of the Termination and the Executive shall have no further rights hereunder (except as provided in Section 7.13).  For purposes of this Section 5.1(c), the “Effective Date of the Termination” shall mean the date on which a notice of termination is given by the Company or any later date set forth in such notice of termination.

(d)The Executive may terminate his employment without Good Reason.  If the Executive terminates the Executive’s employment with the Company without Good Reason: (i) the Executive shall have no right to receive any compensation or benefit under this Agreement on and after the Effective Date of the Termination (as defined below in this Section 5.1(d)) other than Annual Salary and other benefits, including payment for accrued but unused vacation (but excluding any bonuses) earned and accrued under this Agreement prior to the Effective Date of the Termination (and reimbursement under this Agreement for expenses incurred but not paid prior to the Effective Date of the Termination), (ii) the provisions of Section 5.3 shall apply and (iii) this Agreement shall otherwise terminate upon the Effective Date of the Termination and the Executive shall have no further rights hereunder (except as provided in Section 7.13).  For purposes of this Section 5.1(d), the “Effective Date of the Termination” shall mean the date on which a notice of termination is given by the Executive or any later date set forth in such notice of termination.

(e)In the event the Executive or the Company elects not to renew this Agreement pursuant to Section 1 above, (i) the Executive shall have no right to receive any compensation or benefit under this Agreement on and after the Effective Date of the Termination (as defined below in this Section  5.1(e)) other than Annual Salary earned and accrued under this Agreement prior to the Effective Date of the Termination, any bonus for any prior years not yet paid, any bonus earned with respect to the calendar year in which the Effective Date of Termination occurred, and other benefits, including payment for accrued but unused vacation, earned and accrued under this Agreement prior to the Effective Date of the Termination (and reimbursement under this Agreement for expenses incurred but not paid prior to the Effective Date of the Termination) and (ii) this Agreement shall otherwise terminate upon the Effective Date of the Termination and there shall be no further rights with respect to the Executive hereunder (except as provided in Section 7.13).  For purposes of this Section 5.1(e), the “Effective Date of the Termination” shall mean the date on which a notice of non-renewal is given by the Executive or the Company, as applicable, or any later date set forth in such notice of non-renewal.

5.2Termination Without Cause; Termination for Good Reason.  The Company may terminate the Executive’s employment at any time without Cause, for any reason or no reason, and the Executive may terminate the Executive’s employment with the Company

5

for Good Reason.  If the Company or the Executive terminates the Executive’s employment and such termination is not described in Section 4 or Section 5.1, (i) the Executive shall have no right to receive any compensation or benefit hereunder on and after the Effective Date of the Termination (as defined below in this Section 5.2) other than Annual Salary earned and accrued under this Agreement prior to the Effective Date of the Termination, any bonus for the prior year not yet paid, a pro rata bonus for any pending bonus periods in the current year (to the extent the performance goals for any such pending bonus period are subsequently determined to have been achieved), the portion of the Hiring Bonus not yet paid, and other benefits, including payment for accrued but unused vacation, earned and accrued under this Agreement prior to the Effective Date of the Termination (and reimbursement under this Agreement for expenses incurred but not paid prior to the Effective Date of the Termination), (ii) the Executive shall receive a cash payment equal to the Severance Payment (as defined below in this Section 5.2) payable no later than 30 days after the Effective Date of the Termination, (iii) all unvested equity awards held by the Executive shall fully vest, provided, however, that if the equity awards are subject to performance vesting requirements such vesting will only occur to the extent the performance goals for any pending bonus period are subsequently determined to have been achieved, (iv) the Executive shall continue to receive health benefits for 12 months and (v) this Agreement shall otherwise terminate upon the Effective Date of the Termination and the Executive shall have no further rights hereunder (except as provided in Section 7.13).  Notwithstanding the foregoing sentence, if the Company terminates Executive’s employment without Cause or Executive terminates employment for Good Reason on or within 12 months after a Change in Control,  the Executive shall have no right to receive any compensation or benefit hereunder on and after the Effective Date of the Termination (as defined below in this Section 5.2) other than (i) the Executive shall receive his Annual Salary earned and accrued under this Agreement prior to the Effective Date of the Termination, any bonus for the prior year not yet paid, a pro rata bonus (at target level) for any pending bonus periods in the current year and other benefits, including payment for accrued but unused vacation, earned and accrued under this Agreement prior to the Effective Date of the Termination (and reimbursement under this Agreement for expenses incurred but not paid prior to the Effective Date of the Termination), (ii) the Executive shall receive the applicable Severance Payment, payable no later than 30 days after the Effective Date of the Termination (iii) the Executive shall receive continuation of health benefits for 12 months, (iv) all unvested equity awards held by the Executive shall fully vest and (v) this Agreement shall otherwise terminate upon the Effective Date of the Termination and the Executive shall have no further rights hereunder (except as provided in Section 7.13).  The “Severance Payment” means one and one-half (1 1/2) times the Executive’s Annual Salary in effect on the day of termination provided that, if the Effective Date of Termination occurs within 365 days following the occurrence of a Change in Control pursuant to the Company’s termination without Cause or the Executive’s termination for Good Reason (as defined below in this Section 5.1(b)), the Severance Payment means one and one-half (1 1/2) times the Executive’s Annual Salary and annual bonus at target level in effect on the day of termination.  For purposes of this Section 5.2, (i) the “Effective Date of the Termination” shall mean the date of termination specified in the Company’s or the Executive’s notice of termination, as applicable, and (ii) a “Change in Control” shall mean:  (a)  the acquisition directly or indirectly by any person or related group of persons (other than the Company or a person that directly or indirectly controls, is controlled by, or is under common control with, the Company prior to the transaction) of beneficial ownership

6

(within the meaning of Rule 13d-3 of the 1934 Act) of securities possessing more than fifty percent (50%) of the total combined voting power of the Company’s outstanding securities; (b)  a change in the composition of the Board over a period of thirty-six (36) consecutive months or less such that a majority of the Board members ceases, by reason of one or more contested elections for Board membership, to be comprised of individuals who either (A) have been Board members continuously since the beginning of such period or (B) have been elected or nominated for election as Board members during such period by at least a majority of the Board members described in clause (A) who were still in office at the time such election or nomination was approved by the Board; or (c) a sale of all or substantially all of the assets of the Company to another person or entity (other than a person or entity that directly or indirectly controls, is controlled by, or is under common control with, the Company prior to the transaction).

5.3Nature of Payments.  For the avoidance of doubt, the Executive acknowledges and agrees that the Company’s payment obligations set forth in this Section 5 constitute liquidated damages for termination of the Executive’s employment during the Term.

6.Noncompetition.

6.1Noncompetition.  The Executive agrees with the Company that, during the Term of this Agreement and for twelve (12) months thereafter (the “Non-Competition Restriction Period”), the Executive will not, directly or indirectly (whether as an officer, director, employee, consultant, agent, advisor, stockholder, partner, joint venturer, proprietor or otherwise) engage, be engaged by or otherwise become interested in any direct competitor of the Company or any of its subsidiaries (or any of their successors), as the Company’s business is conducted or contemplated to be conducted during his period of  employment with the Company.

6.2Reasonable and Necessary Restrictions.  The Executive acknowledges that the restrictions, prohibitions and other provisions hereof, including, without limitation the Restriction Period, are reasonable, fair and equitable in terms of duration, scope and geographic area, are necessary to protect the legitimate business interests of the Company and are a material inducement to the Company to enter into this Agreement.

6.3Forfeiture of Severance Payments.  In the event the Executive breaches any provision of Section 6.1, in addition to any other remedies that the Company may have at law or in equity, the Executive shall promptly reimburse the Company for any Severance Payments received from, or payable by, the Company and any amounts paid to the Executive pursuant to Section 3.2.  In addition, the Company shall be entitled in its sole discretion to offset all or any portion of the amount of any unpaid reimbursements against any amount owed by the Company to the Executive.

7.Other Provisions.

7.1Specific Performance.  The Executive acknowledges that the obligations undertaken by such Executive pursuant to Section 6  of this Agreement are unique and that the Company likely will have no adequate remedy at law if the Executive shall fail to perform any of

7

such Executive’s obligations hereunder, and the Executive therefore confirms that the Company’s right to specific performance of the terms of Section 6 of this Agreement is essential to protect the rights and interests of the Company.  Accordingly, in addition to any other remedies that the Company may have at law or in equity, the Company shall have the right to have all obligations, covenants, agreements and other provisions of Section 6 of this Agreement specifically performed by the Executive, and the Company shall have the right to obtain preliminary and permanent injunctive relief to secure specific performance and to prevent a breach or contemplated breach of this Agreement by the Executive.  The Executive hereby acknowledges and warrants that he will be fully able to earn a livelihood for himself and his dependents if these covenants are specifically enforced against him.  The Executive hereby further acknowledges and agrees that the Company shall not be required to post bond as a condition to obtaining or exercising such remedies, and the Executive hereby waives any such requirement or condition.

7.2Severability.  The Executive acknowledges and agrees that the Executive has had an opportunity to seek advice of counsel in connection with this Agreement.  If it is determined that any of the provisions of this Agreement, or any part thereof, is invalid or unenforceable, the remainder of the provisions of this Agreement shall not thereby be affected and shall be given full affect, without regard to the invalid portions.

7.3Attorneys’ Fees.  In the event of any legal proceeding relating to this Agreement or any term or provision thereof, the losing party shall be responsible to pay or reimburse the prevailing party for all reasonable attorneys’ fees incurred by the prevailing party in connection with such proceeding.

7.4Notices.  All notices, requests, demands, claims, and other communications hereunder shall be in writing.  Any notice, request, demand, claim, or other communication hereunder shall be deemed duly delivered (i) two business days after it is sent by registered or certified mail, return receipt requested, postage prepaid, (ii) when received if it is sent by facsimile communication during normal business hours on a business day or one business day after it is sent by facsimile and received if sent other than during business hours on a business day, (iii) one business day after it is sent via a reputable overnight courier service, charges prepaid, or (iv) when received if it is delivered by hand, in each case to the intended recipient as set forth below:

(i)if to the Executive, to the address set forth in the records of the Company; and

(ii)if to the Company,

Coldwater Creek Inc.

One Coldwater Creek Drive

Sandpoint, Idaho 83864

Attention:  Chief Executive Officer

Facsimile:  [                      ]

8

Any such person may by notice given in accordance with this Section to the other parties hereto designate another address or person for receipt by such person of notices hereunder.

7.5Entire Agreement.  This Agreement, and the Coldwater Creek Inc.  Confidentiality and Intellectual Property Agreement and Agreement for Non-Solicitation or Recruitment, the offer letter between the Executive and the Company dated as of [July     ], 2009 (the “Offer Letter”) contains the entire agreement between the parties with respect to the subject matter hereof and supersedes all prior agreements, written or oral, with the Company or its subsidiaries (or any predecessor of either); provided, however, that to the extent that there any inconsistencies between the provisions of this Agreement and the provisions of the Offer Letter the provisions of this Agreement shall govern and supersede any such inconsistent provisions.

7.6Waivers and Amendments.  This Agreement may be amended, superseded, canceled, renewed or extended, and the terms hereof may be waived, only by a written instrument signed by the parties or, in the case of a waiver, by the party waiving compliance.  No delay on the part of any party in exercising any right, power or privilege hereunder shall operate as a waiver thereof, nor shall any waiver on the part of any party of any such right, power or privilege nor any single or partial exercise of any such right, power or privilege, preclude any other or further exercise thereof or the exercise of any other such right, power or privilege.

7.7GOVERNING LAW.  THIS AGREEMENT SHALL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE LAWS OF THE STATE OF IDAHO WITHOUT REGARD TO PRINCIPLES OF CONFLICTS OF LAW.

7.8Assignment.  This Agreement, and the Executive’s rights and obligations hereunder, may not be assigned by the Executive; any purported assignment by the Executive in violation hereof shall be null and void.  In the event of any Change in Control, the Company may assign this Agreement and its rights hereunder.

7.9Withholding.  The Company shall be entitled to withhold from any payments or deemed payments any amount of withholding required by law.  No other taxes, fees, impositions, duties or other charges or offsets of any kind shall be deducted or withheld from amounts payable hereunder, unless otherwise required by law.

7.10No Duty to Mitigate.  The Executive shall not be required to mitigate damages or the amount of any payment provided for under this Agreement by seeking other employment or otherwise, nor will any payments hereunder be subject to offset in the event the Executive does mitigate.

7.11Binding Effect.  This Agreement shall be binding upon and inure to the benefit of the parties and their respective successors, permitted assigns, heirs, executors and legal representatives.

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7.12Counterparts.  This Agreement may be executed by the parties hereto in separate counterparts, each of which when so executed and delivered shall be an original but all such counterparts together shall constitute one and the same instrument.  Each counterpart may consist of two copies hereof each signed by one of the parties hereto.

7.13Survival.  Anything contained in this Agreement to the contrary notwithstanding, the provisions of Sections 4 through 6 (to the extent necessary to effectuate the post-termination obligations set forth therein) and of Section 7 shall survive termination of this Agreement and any termination of the Executive’s employment hereunder.

7.14Existing Agreements.  The Executive represents to the Company that the Executive is not subject or a party to any employment or consulting agreement, non-competition covenant or other agreement, covenant or understanding which might prohibit the Executive from executing this Agreement or limit the Executive’s ability to fulfill the Executive’s responsibilities hereunder.

7.15Headings.  The headings in this Agreement are for reference only and shall not affect the interpretation of this Agreement.

7.16Section 409A of the Internal Revenue Code.

(a)Anything in this Agreement to the contrary notwithstanding, if (A) on the date of termination of Executive’s employment with the Company or a Subsidiary, any of the Company’s stock is publicly traded on an established securities market or otherwise (within the meaning of Section 409A(a)(2)(B)(i) of the Internal Revenue Code, as amended (the “Code”)) and (B) as a result of such termination, the Executive would receive any payment that, absent the application of this Section 7.16, would be subject to interest and additional tax imposed pursuant to Section 409A(a) of the Code as a result of the application of Section 409A(a)(2)(B)(i) of the Code, then no such payment shall be payable prior to the date that is the earliest of (1) 6 months after the Executive’s termination date, (2) the Executive’s death or (3) such other date as will cause such payment not to be subject to such interest and additional tax.

(b)It is the intention of the parties that payments or benefits payable under this Agreement not be subject to the additional tax imposed pursuant to Section 409A of the Code (“409A”).  To the extent such potential payments or benefits could become subject to such Section, the parties shall cooperate to amend this Agreement with the goal of giving the Executive the economic benefits described herein in a manner that does not result in such tax being imposed.

(c)Except as otherwise provided under this Agreement, all reimbursements to the Executive shall be paid as promptly as practical and in any event not later than the last day of the calendar year in which the expenses are incurred, and the amount of the expenses eligible for reimbursement during any calendar year will not affect the amount of expenses eligible for reimbursement in any other calendar year.  With respect to payments under this Agreement, for purposes of 409A, each severance payment and COBRA continuation reimbursement payment

10

will be considered one of a series of separate payments, and the Executive’s termination date will be treated as the Executive’s separation from service as defined under 409A.

(d)Amounts payable under this Agreement following the Executive’s termination of employment, other than those expressly payable on a deferred or installment basis, will be paid as promptly as practical after such a termination of employment and, in any event, within 2 ½ months after the end of the year in which employment terminates.

7.17Certain Definitions.  For purposes of this Agreement:

(a)an “affiliate” of any person means another person that directly or indirectly, through one or more intermediaries, controls, is controlled by, or is under common control with, such first person, and includes subsidiaries.

(b)A “business day” means the period from 9:00 am to 5:00 pm on any weekday that is not a banking holiday in New York City, New York.

(c)A “person” means an individual, corporation, limited liability company, partnership, association, trust or any other entity or organization, including any court, administrative agency or commission or other governmental authority.

(d)A “subsidiary” of any person means another person, an amount of the voting securities, other voting ownership or voting partnership interests of which is sufficient to elect at least a majority of its board of directors or other governing body (or, if there are no such voting interests or no board of directors or other governing body, 50% or more of the equity interests of which) is owned directly or indirectly by such first person.

11

IN WITNESS WHEREOF, the parties hereto have signed their names as of the day and year first above written.

COLDWATER CREEK INC.
By:	/s/ Daniel Griesemer
Name:	Daniel Griesemer
Title:	President and Chief Executive Officer
/s/ Jerome Jessup
JEROME M. JESSUP

12

EX-31.1

Exhibit 31.1

I, Dennis C. Pence, certify that:

1.I have reviewed this quarterly report on Form 10-Q of Coldwater Creek Inc.

2.Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3.Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4.The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a.Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b.Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c.Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d.Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5.The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

a.All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b.Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: December 7, 2010

/s/ Dennis C. Pence

Dennis C. Pence

Chairman of the Board of Directors

President and Chief Executive Officer

(Principal Executive Officer)

EX-31.2

Exhibit 31.2

I, James A. Bell, certify that:

1.I have reviewed this quarterly report on Form 10-Q of Coldwater Creek Inc.

2.Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3.Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4.The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a.Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b.Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c.Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d.Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5.The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

a.All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b.Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: December 7, 2010

/s/ James A. Bell

James A. Bell

Senior Vice President and Chief Financial Officer

(Principal Financial Officer)

EX-32.1

Exhibit 32.1

PERIODIC REPORT CERTIFICATION

of the Chief Executive Officer and Chief Financial Officer

I, Dennis C. Pence, Chairman of the Board of Directors, President and Chief Executive Officer of Coldwater Creek Inc. (the Company), certify, pursuant to 18 U.S.C. § 1350, as adopted pursuant to § 906 of the Sarbanes-Oxley Act of 2002, that to my knowledge:

(1) the report of the Company on Form 10-Q for the quarterly period ended October 30, 2010, as filed with the Securities and Exchange Commission (the Report) fully complies with the requirements of Section 13(a) of the Securities Exchange Act of 1934; and

(2) the information contained in the Report fairly presents, in all material respects, the financial condition and result of operations of the Company.

/s/ Dennis C. Pence

Dennis C. Pence

Chairman of the Board of Directors

President and Chief Executive Officer

(Principal Executive Officer)

December 7, 2010

I, James A. Bell, Senior Vice President, and Chief Financial Officer of Coldwater Creek Inc. (the Company), certify, pursuant to 18 U.S.C. § 1350, as adopted pursuant to § 906 of the Sarbanes-Oxley Act of 2002, that to my knowledge:

(1) the report of the Company on Form 10-Q for the quarterly period ended October 30, 2010, as filed with the Securities and Exchange Commission (the Report) fully complies with the requirements of Section 13(a) of the Securities Exchange Act of 1934; and

(2) the information contained in the Report fairly presents, in all material respects, the financial condition and result of operations of the Company.

/s/ James A. Bell

James A. Bell

Senior Vice President

Chief Financial Officer

(Principal Financial Officer)

December 7, 2010