EXHIBIT 23

            CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

      We consent to the incorporation by reference in the Registration Statement
on Form S-8 (Registration Nos. 333-55180, 333-63268, 333-68718, 333-81290,
333-104402, 333-108529, 333-125194 and 333-135553) of Paid, Inc. of our report
dated April 3, 2007, on our audit of the consolidated financial statements of
Paid, Inc., which report appears in the December 31, 2006 annual report on Form
10-KSB of Paid, Inc.


/s/ Carlin, Charron & Rosen LLP

Westborough, Massachusetts
April 3, 2007