Exhibit 99

                           NASDAQ Notifies Paid, Inc.
                     Of Date to Remove "V" from Stock Symbol

Company to return to T+3 trading status effective February 24, 2004

WORCESTER, MA - February 23, 2004 - Paid, Inc. (OTCBB: PAYDV) announced today
that Nasdaq will remove the "V" from the Company's trading symbol, which will
end the "when-issued" designation. As of February 24, 2004, all trades will now
settle on the trade date plus three days (T+3), under the stock symbol "PAYD".
All trades made prior to or on February 24, 2004 are expected to clear and
settle by Friday, February 27, 2004. Otherwise, buy-in procedures may be
initiated.

As previously announced, the Company's Bylaws require that all stock
certificates include the name of the beneficial owner. As a result of this
Bylaws requirement, the Company expects that the settlement of all trades made
after the new effective date will be through physical delivery of stock
certificates rather than through DTC.

"We appreciate the stockholders' patience throughout the process, and we
encourage stockholders or brokers to turn in any remaining certificates for
exchange," said Greg Rotman, CEO of Paid, Inc.

About Paid, Inc.

Paid's innovative products and services are utilized in online auction
management, ecommerce and web site development and hosting. Using proprietary
technology, Paid, Inc. is a respected developer of dynamic, cutting edge
celebrity web sites and ecommerce storefronts that attract tens of thousands of
visitors daily. Paid's AuctionInc brand auction management and shipping
calculation software utilized Paid's patent-pending process technologies to
streamline back-office and shipping processes for online auctions and
e-commerce. Paid's Rotman Auction is an eBay Platinum Powerseller that sells
thousands of items -- primarily sports, Hollywood and Americana collectibles and
memorabilia -- each week on eBay. The company also builds and maintains large
database-driven portals across a broad array of industries. The Company's common
stock is traded on the Nasdaq OTC Bulletin Board under the symbol PAYD. For
further information visit www.paid.com.

Forward Looking Statements

This Press Release contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934 that are based upon current expectations or beliefs, as
well as a number of assumptions about future events, including matters related
to the Company's operations. Although the Company believes that the expectations
reflected in the forward-looking statements and the assumptions upon which they
are based are reasonable, it can give no assurance that such expectations and
assumptions will prove to have been correct, including Nasdaq's announcements
related to the "when-issued" status, the date in which the stock will return to
T+3 trading, whether future settling and clearing of trades will occur
electronically or solely through physical delivery, and any other matters
related to trading of the Company's stock. The reader is cautioned not to put
undue reliance on these forward-looking statements, as these statements are
subject to numerous factors and uncertainties. In addition, other factors that
could cause actual results to differ



materially are discussed in the Company's most recent filings, including Form
10-KSB with the Securities and Exchange Commission.

Contact:

   Media Contact: Julie Shepherd, Accentuate PR, (815) 479-1833, Julie@paid.com
   Investor Contact, Dennis Evanson, (719) 534-0292, dennis@paid.com
   Transfer Agent, John Troster, Olde Monmouth Stock Transfer Co., Inc.,
   (732) 872-2727