S-8

As filed with the Securities and Exchange Commission on April 15, 2010

Registration No. 333-________

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM S-8

REGISTRATION STATEMENT

UNDER THE SECURITIES ACT OF 1933

PAID, INC.

(Exact Name of Registrant as Specified in its Charter)

DELAWARE	73-1479833
(State or other Jurisdiction of	(I.R.S. Employer
Incorporation or Organization)	Identification Number)

4 Brussels Street, Worcester, Massachusetts 01610 (508-791-6710)

(Address of Principal Executive Offices)(Zip Code)

SALES ONLINE DIRECT, INC. 2001 NON-QUALIFIED STOCK OPTION PLAN

(Full title of the Plan)

Gregory Rotman

President

Paid, Inc.

4 Brussels Street, Worcester, MA 01610

(508) 791-6710

(Name, Address and Telephone Number, Including Area Code, of Agent for Service)

with a copy to:

Michael A. Refolo, Esq.

Mirick, O’Connell, DeMallie & Lougee, LLP

100 Front Street, Worcester, MA 01608

(508) 929-1622

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.  See the definitions of “large accelerated filer”, “accelerated filer”, and “smaller reporting company” in Rule 12b-2 of the Exchange Act.  (Check one):

Large accelerated filer	o	Accelerated Filer	T
Non-accelerated filer	o	Smaller reporting company	o

(Do not check if a smaller reporting company)

CALCULATION OF REGISTRATION FEE

Title of securities to be registered	Amount to be registered	Proposed maximum offering price per share (1)	Proposed maximum aggregate offering price	Amount of registration fee
Common Stock, $.001 par value	10,000,000(2)	$.373	$3,730,000	$265.95

(1)           Estimated solely for purposes of calculating the registration fee pursuant to Rule 457 under the Securities Act of 1933, on the basis of the average of the high and low reported price of the Common Stock as reported on the National Association of Securities Dealers OTC Bulletin Board on April 14, 2010.

(2)           This Registration Statement covers 10,000,000 additional shares of common stock of Paid, Inc. that are being registered pursuant to the Sales Online Direct, Inc. 2001 Non-Qualified Stock Option Plan, as amended (the “Amended Plan”).  These shares reflect an increase of 10,000,000 shares authorized under the Amended Plan.  This Registration Statement also relates to such presently indeterminable number of additional shares of Common Stock are also registered hereunder as may be issued in the event of a merger, consolidation, reorganization, recapitalization, stock dividend, stock split or other similar change in Common Stock.

EXPLANATORY NOTE

This Registration Statement is filed pursuant to General Instruction E of Form S-8 for the purpose of registering 10,000,000 additional shares of common stock, par value $0.001 per share (“Common Stock”), of Paid, Inc., a Delaware corporation (the “Registrant”), reserved for issuance upon the exercise of stock options or the issuance of restricted stock awards that may be granted under the Sales Online Direct, Inc. 2001 Non-Qualified Stock Option Plan.  The contents of the Registrant’s previously filed Form S-8 Registration Statement No. 333-55180, 333-63268, 333-68718, 333-81290, 333-104402, 333-108529, 333-125194, 333-135553, 333-149067, 333-155865 and 333-160003 as filed with the SEC on February 7, 2001, June 19, 2001, August 30, 2001, January 24, 2002, April 9, 2003, September 5, 2003, May 24, 2005, June 30, 2006, February 5, 2008, December 2, 2008 and June 16, 2009 respectively, are hereby incorporated by reference in this Registration Statement.

PART II

INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

Item 8. Exhibits.

Number Description

4.1* Specimen Common Stock Certificate (Filed as Exhibit 4.1 to the Registrant’s Registration Statement on Form SB-2 (Reg. No. 333-48542))

5** Legal Opinion of Mirick, O’Connell, DeMallie & Lougee, LLP

23.1** Consent of Mirick, O’Connell, DeMallie & Lougee, LLP (contained in its opinion filed as Exhibit 5).

23.2** Consent of CCR LLP

24** Power of Attorney

99.1** Sales Online Direct, Inc. 2001 Non-Qualified Stock Option Plan, as amended

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* Incorporated by reference.  In accordance with Rule 411 promulgated pursuant to the Securities Act, reference is made to the documents noted which have been previously filed with the Commission, and are incorporated by reference herein.

** Filed herewith.

SIGNATURES

Pursuant to the requirements of the Securities Act of 1933, as amended, the Registrant certifies that it has reasonable grounds to believe that it meets all of the requirements for filing on Form S-8 and has duly caused this Form S-8 Registration Statement to be signed on its behalf by the undersigned, hereunto duly authorized, in the City of Worcester, Massachusetts, on April 15, 2010.

PAID, INC.
	/s/ Gregory Rotman
By:
	Gregory Rotman, President

POWER OF ATTORNEY

KNOW ALL MEN BY THESE PRESENTS, that each person whose signature appears below constitutes and appoints Gregory Rotman and Richard Rotman, and each of them (with full power to each of them to act alone), his true and lawful attorneys-in-fact and agents, with full power of substitution and resubstitution, for him and in his name, place and stead, in any and all capacities, to sign any or all amendments (including post-effective amendments) to this Registration Statement, and to file the same, with all exhibits thereto and other documents in connection therewith, with the Securities and Exchange Commission, granting unto said attorneys-in-fact and agents, and each of them, full power and authority to do and perform each and every act and thing requisite and necessary to be done in and about the premises, as fully to all intents and purpose s as he might or could do in person, hereby ratifying and confirming all that said attorneys-in-fact and agents, or any of them, or their substitutes, may lawfully do or cause to be done by virtue hereof.

Pursuant to the requirements of the Securities Act of 1933, as amended, this Form S-8 Registration Statement has been signed by the following persons in the capacities and on the dates indicated.

Signature	Title	Date
/s/ Gregory Rotman	Director, President and Chief Executive Officer (Principal Executive Officer)	April 15, 2010
Gregory Rotman
/s/ Richard Rotman	Director, Chief Operating Officer, Vice President and Secretary	April 15, 2010
Richard Rotman
/s/ Andrew Pilaro	Director	April 15, 2010
Andrew Pilaro
/s/ Christopher Culross	Treasurer and Chief Financial Officer (Principal Financial Officer)	April 15, 2010
Christopher Culross

EXHIBIT INDEX

Exhibit

Number

4.1* Specimen Common Stock Certificate (Filed as Exhibit 4.1 to the Registrant’s Registration Statement on Form SB-2 (Reg. No. 333-48542))

5** Legal Opinion of Mirick, O’Connell, DeMallie & Lougee, LLP

23.1** Consent of Mirick, O’Connell, DeMallie & Lougee, LLP (contained in its opinion filed as Exhibit 5)

23.2** Consent of CCR, LLP

24** Power of Attorney

99.1** Sales OnLine Direct, Inc. 2001 Non-Qualified Stock Option Plan, as amended

------------

* Incorporated by reference.  In accordance with Rule 411 promulgated pursuant to the Securities Act, reference is made to the documents noted which have been previously filed with the Commission, and are incorporated by reference herein.

** Filed herewith.

EX-5

EXHIBIT 5

April 15, 2010

Paid, Inc.

4 Brussels Street

Worcester, MA 01610

Re:           Paid, Inc. Registration Statement on Form S-8

Gentlemen:

We are counsel for Paid, Inc., a Delaware corporation (the “Company”).  We have been asked to deliver this opinion in connection with the preparation and filing with the Securities and Exchange Commission under the Securities Act of 1933, as amended (the “Act”), of a Registration Statement on Form S-8 (the “Registration Statement”) relating to an additional 10,000,000 shares of the Company’s Common Stock, $.001 par value per share (the “Shares”) reserved for issuance under the 2001 Non-Qualified Stock Option Plan (the “Plan”).  This opinion letter is being rendered in connection with the filing of the Registration Statement.

We have examined copies of (i) the Certificate of Incorporation, as amended, (ii) the Bylaws of the Company, as amended, (iii) the Registration Statement, (iv) the Plan, and (v) resolutions adopted by the Board of Directors of the Company relating to the matters referred to herein (collectively referred

to as the “Documents”).

We have assumed, for the purposes of our opinion herein, that any conditions to the issuance of the Shares under the Plan have been or will be satisfied in full.  We have relied, without independent investigation, upon the representations and warranties of the various parties as to matters of fact contained in the Documents.  We express no legal opinion upon any matter other than that explicitly addressed below, and our express opinion therein contained shall not be interpreted to be an implied opinion upon any other matter.

Based upon and subject to the foregoing, we are of the opinion that the issuance of the Shares has been duly authorized and, when issued and paid for in accordance with the terms and conditions of the Plan, the Shares will be validly issued, fully paid, and non-assessable.

The foregoing opinion is limited to the Delaware General Corporation Law, including reported judicial decisions related thereto and the Delaware Constitution, and the laws of the United States of America, and we do not express any opinion herein concerning any other law.  We assume no obligation to supplement this opinion if any applicable laws change after the date hereof or if we become aware of any fact that might change the opinion expressed herein after the date hereof.  The opinion may be relied upon exclusively by you and not by any other person without our prior written consent.  We hereby consent to the filing of this opinion as an exhibit to the Registration Statement and to the use of the name of our Firm therein.  In giving this opinion, we do not admit that we are within the category o f persons whose consent is required by Section 7 of the Securities Act of 1933, as amended.

Very truly yours,

/s/ MIRICK, O’CONNELL, DEMALLIE & LOUGEE, LLP

EX-23.2

EXHIBIT 23.2

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We consent to the incorporation by reference in this Registration Statement on Form S-8 pertaining to the Sales OnLine Direct, Inc. 2001 Non-Qualified Stock Option Plan of our report dated March 12, 2010 with respect to our audit of the financial statements of Paid, Inc. (a Delaware corporation) included in its Annual Report on Form 10-K for the fiscal year ended December 31, 2009, filed with the Securities and Exchange Commission.

/s/ CCR LLP

Westborough, Massachusetts

April 15, 2010

EX-99.1

EXHIBIT 99.1

SALES ONLINE DIRECT, INC.

2001 NON-QUALIFIED STOCK OPTION PLAN, AS AMENDED

Section I.  Purpose of the Plan.

The purposes of this Sales OnLine Direct, Inc. 2001 Non-Qualified Stock Option Plan (the “2001 Plan”) are (i) to provide long-term incentives and rewards to those key employees (the “Employee Participants”) of Sales OnLine Direct, Inc., a Delaware corporation (the “Corporation”), and its subsidiaries (if any), and any other persons (the “Non-employee Participants”) who are in a position to contribute to the long-term success and growth of the Corporation and its subsidiaries, (ii) to assist the Corporation in retaining and attracting executives and key employees and other persons with requisite experience and ability, and (iii) to associate more closely the interests of such executives and key employees and other persons with those of the Corporation’s stockholders.

Section II.  Definitions.

“Code” is the Internal Revenue Code of 1986, as it may be amended from time to time.

“Common Stock” is the common stock, $.001 par value, of the Corporation.

“Committee” is defined in Section III, paragraph (a).

“Corporation” is defined in Section I.

“Employee Participants” is defined in Section I.

“Fair Market Value” of any property is the value of the property as reasonably determined by the Committee.

“Incentive Stock Option” is a stock option which is treated as an incentive stock option under Section 422 of the Code.

“2001 Plan” is defined in Section I.

“Non-employee Participants” is defined in Section I.

“Non-qualified Option” is a Stock Option which does not qualify as an Incentive Stock Option or for which the Committee provides, in the terms of such option and at the time such option is granted, that the option shall not be treated as an Incentive Stock Option.

“Parent Corporation” has the meaning provided in Section 424(e) of the Code.

“Participants” are all persons who are either Employee Participants or Non-employee Participants.

“Permanent and Total Disability” has the meaning provided in Section 22(e)(3) of the Code.

“Rule 16b-3” means Securities and Exchange Commission Rule 16b-3.

“Section 16” means Section 16 of the Securities Exchange Act of 1934, as amended, or any similar or successor statute, and any rules, regulations, or policies adopted or applied thereunder.

“Stock Options” are rights granted pursuant to this 2001 Plan to purchase shares of Common Stock at a fixed price.

“Subsidiary Corporation” has the meaning provided in Section 424(f) of the Code.

Section III.  Administration.

(a)           The Committee.  This 2001 Plan shall be administered by the Board of Directors or by a compensation committee consisting solely of two or more “non-employee directors”, as defined in Rule 16b-3, who shall be designated by the Board of Directors of the Corporation (the administering body is hereafter referred to as the “Committee”).  The Committee shall serve at the pleasure of the Board of Directors, which may from time to time, and in its sole discretion, discharge any member, appoint additional new members in substitution for those previously appointed and/or fill vacancies however caused.  A majority of the Committee shall constitute a quorum and the acts of a majority of the members present at any meeting at whic h a quorum is present shall be deemed the action of the Committee.

(b)           Authority and Discretion of the Committee.  Subject to the express provisions of this 2001 Plan and provided that all actions taken shall be consistent with the purposes of this 2001 Plan, and subject to ratification by the Board of Directors only if required by applicable law, the Committee shall have full and complete authority and the sole discretion to: (i) determine those persons who shall constitute key employees eligible to be Employee Participants and others who shall be eligible as Non-employee Participants; (ii) select the Participants to whom Stock Options shall be granted under this 2001 Plan; (iii) determine the size and the form of the Stock  Options, if any, to be granted to any Participant; (iv) determine the time or times such Stock Options shall be granted including the grant of Stock Options in connection with other awards made, or compensation paid, to the Participant; (v) establish the terms and conditions upon which such Stock Options may be exercised and/or transferred, including the exercise of Stock Options in connection with other awards made, or compensation paid, to the Participant; (vi) make or alter any restrictions and conditions upon such Stock Options and the Stock received on exercise thereof, including, but not limited to, providing for limitations on the Participant’s right to keep any Stock received on termination of employment; (vii) determine whether the Participant or the Corporation has achieved any goals or otherwise satisfied any conditions or requirements that may be imposed on or related to the exercise of Stock Options; and (viii) adopt such rules and regulations, establish, define and/or interpret these and any other terms and conditions, and make all determinations (which may be on a case-by-case bas is) deemed necessary or desirable for the administration of this 2001 Plan.

(c)           Applicable Law.  This 2001 Plan and all Stock Options shall be governed by the law of the state in which the Corporation is incorporated.

Section IV.  Terms of Stock Options.

(a)           Agreements.  Stock Options shall be evidenced by a written agreement between the Corporation and the Participant awarded the Stock Option.  This agreement shall be in such form, and contain such terms and conditions (not inconsistent with this 2001 Plan) as the Committee may determine.  The agreement shall include the following or a similar statement:  “This stock option is not intended to be an Incentive Stock Option, as that term is described in Section 422 of the Internal Revenue Code of 1986, as amended.”

(b)           Term.  Stock Options shall be for such periods as may be determined by the Committee.

(c)           Purchase Price.  The purchase price of shares purchased pursuant to any Stock Option shall be determined by the Committee, and shall be paid by the Participant or other person permitted to exercise the Stock Option in full upon exercise, (i) in cash, (ii) by delivery of shares of Common  Stock (valued at their Fair Market Value on the date of such exercise), (iii) any other property (valued at its Fair Market Value on the date of such exercise), or (iv) any combination of cash, stock and other property, with any payment made pursuant to subparagraphs (ii), (iii) or (iv) only as permitted by the  Committee, in its sole discretion.  In no event will the purchase price of Common Stock be less than the par value of the Common Stock.

(d)           Restrictions.  At the discretion of the Committee, the Common Stock issued pursuant to the Stock Options granted hereunder may be subject to restrictions on vesting or transferability.

(e)           Withholding of Taxes.  Pursuant to applicable federal, state, local or foreign laws, the Corporation may be required to collect income or other taxes upon the grant of a Stock Option to, or exercise of a Stock Option by, a holder.  The Corporation may require, as a condition to the exercise of a Stock Option, or demand, at such other time as it may consider appropriate, that the Participant pay the Corporation the amount of any taxes which the Corporation may determine is required to be withheld or collected, and the Participant shall comply with the requirement or demand of the Corporation.  In its discretion, the Corporation may withhold shares to be received upon exercise of a Stock Option if it deems this an appropriate method for withh olding or collecting taxes.

(f)           Securities Law Compliance.  Upon exercise (or partial exercise) of a Stock Option, the Participant or other holder of the Stock Option shall make such representations and furnish such information as may, in the opinion of counsel for the Corporation, be appropriate to permit the Corporation to issue or transfer Stock in compliance with the provisions of applicable federal or state securities laws.  The Corporation, in its discretion, may postpone the issuance and delivery of Common Stock upon any exercise of a Stock Option until completion of such registration or other qualification of such shares under any federal or state laws, or stock exchange listing, as the Corporation may consider appropriate.  Furthermore, the Corporation is not obl igated to register or qualify the shares of Common Stock to be issued upon exercise of a Stock Option under federal or state securities laws (or to register or qualify them at any time thereafter), and it may refuse to issue such shares if, in its sole discretion, registration or exemption from registration is not practical or available.  The Corporation may require that prior to the issuance or transfer of Common Stock upon exercise of a Stock Option, the Participant enter into a written agreement to comply with any restrictions on subsequent disposition that the Corporation deems necessary or advisable under any applicable federal and state securities laws.  Certificates of Common Stock issued hereunder shall bear a legend reflecting such restrictions.

(g)           Right to Stock Option.  No employee of the Corporation or any other person shall have any claim or right to be a participant in this 2001 Plan or to be granted a Stock Option hereunder.  Neither this 2001 Plan nor any action taken hereunder shall be construed as giving any person any right to be retained in the employ of or continue to be associated in any way with the Corporation.  Nothing contained hereunder shall be construed as giving any person any equity or interest of any kind in any assets of the Corporation or creating a trust of any kind or a fiduciary relationship of any kind between the Corporation and any such person.  As to any claim for any unpaid amounts under this 2001 Plan, any person having a claim for payments shall be an unsecured creditor.

(h)           Indemnity.  Neither the Board of Directors nor the Committee, nor any members of either, nor any employees of the Corporation or any parent, subsidiary, or other affiliate, shall be liable for any act, omission, interpretation, construction or determination made in good faith in connection with their responsibilities with respect to this 2001 Plan, and the Corporation hereby agrees to indemnify the members of the Board of Directors, the members of the Committee, and the employees of the Corporation and its parent or subsidiaries in respect of any claim, loss, damage, or expense (including reasonable counsel fees) arising from any such act, omission, interpretation, construction or determination to the full extent permitted by law.

(i)           Participation by Foreigners.  Without amending this 2001 Plan, the Committee may modify grants made to Participants who are foreign nationals or employed outside the United States so as to recognize differences in local law, tax policy, or custom.

Section V.  Amendment and Termination; Adjustments Upon Changes in Stock.

The Board of Directors of the Corporation may at any time, and from time to time, amend, suspend or terminate this 2001 Plan or any portion thereof, provided that no amendment shall be made without approval of the Corporation’s stockholders if such approval is necessary to comply with any applicable tax requirement, any applicable rules or regulations of the Securities and Exchange Commission, including Rule 16b-3 (or any successor rule thereunder), or the rules and regulations of any exchange or stock market on which the Corporation’s securities are listed or quoted.  Except as provided herein, no amendment, suspension or termination of this 2001 Plan may affect the rights of a Participant to whom a Stock Option has been granted without such Participant’s consent.  If there shall be any change in th e Common Stock or to any Stock Option granted under this 2001 Plan through merger, consolidation, reorganization, recapitalization, stock dividend, stock split or other change in the corporate structure of the Corporation, appropriate adjustments may be made by the Committee (or if the Corporation is not the surviving corporation in any such transaction, the Board of Directors of the surviving corporation, or its designee) in the aggregate number and kind of shares subject to this 2001 Plan, and the number and kind of shares and the price per share subject to outstanding Stock Options.  In connection with the foregoing, the Committee may issue new Stock Options in exchange for outstanding Stock Options.

Section VI.  Shares of Stock Subject to the Plan.

The number of shares of Common Stock that may be the subject of awards under this 2001 Plan shall not exceed an aggregate of 120,000,000 shares.  Shares to be delivered under this 2001 Plan may be either authorized but unissued shares of Common Stock or treasury shares.  Any shares subject to a Stock Option hereunder which for any reason terminates, is canceled or otherwise expires unexercised, and any shares reacquired by the Corporation due to restrictions imposed on the shares, shares returned because payment is made hereunder in Common Stock of equivalent value rather than in cash, and/or shares reacquired from a recipient for any other reason shall, at such time, no longer count towards the aggregate number of shares which have been the subject of Stock Options issued hereunder, and such number of shares shall be subject to further awards under this 2001 Plan, provided, first, that the total number of shares then eligible for award under this 2001 Plan may not exceed the total specified in the first sentence of this Section VI, and second, that the number of shares subject to further awards shall not be increased in any way that would cause this 2001 Plan or any Stock Option to not comply with Section 16, if applicable to the Corporation.

Section VII.  Effective Date and Term of this Plan.

The effective date of this 2001 Plan is February 1, 2001 (the “Effective Date”) and awards under this 2001 Plan may be made for a period of ten years commencing on the Effective Date.  The period during which a Stock Option may be exercised may extend beyond that time as provided herein.

DATE OF APPROVAL BY BOARD OF DIRECTORS:  As of February 1, 2001, as amended June 12, 2001, August 28, 2001, January 22, 2002, April 7, 2003, September 5, 2003, May 5, 2005, June 30, 2006, February 1, 2008, November 28, 2008, June 4, 2009, and March 31, 2010.