<ARTICLE>                     5
<LEGEND>
     This schedule  contains summary financial  information  extracted from Form
10QSB  and  is  qualified  in  its  entirety  by  reference  to  such  financial
statements.

<CIK>                                          0001017655
<NAME>                                         SALES ONLINE DIRECT, INC.
<MULTIPLIER>                                   1
<CURRENCY>                                     U.S. DOLLARS

                             
<PERIOD-TYPE>                                  9-MOS
<FISCAL-YEAR-END>                              DEC-31-2000
<PERIOD-START>                                 JAN-01-2000
<PERIOD-END>                                   SEP-30-2000
<EXCHANGE-RATE>                                1
<CASH>                                            831,589
<SECURITIES>                                       31,041
<RECEIVABLES>                                           0
<ALLOWANCES>                                            0
<INVENTORY>                                       729,812
<CURRENT-ASSETS>                                1,735,895
<PP&E>                                            581,625
<DEPRECIATION>                                          0
<TOTAL-ASSETS>                                  2,819,026
<CURRENT-LIABILITIES>                             444,862
<BONDS>                                                 0
<PREFERRED-MANDATORY>                                   0
<PREFERRED>                                             0
<COMMON>                                           47,056
<OTHER-SE>                                       (356,438)
<TOTAL-LIABILITY-AND-EQUITY>                    2,819,026
<SALES>                                         1,007,692
<TOTAL-REVENUES>                                1,007,692
<CGS>                                             790,449
<TOTAL-COSTS>                                   2,445,492
<OTHER-EXPENSES>                                   54,231
<LOSS-PROVISION>                                        0
<INTEREST-EXPENSE>                             (1,309,956)
<INCOME-PRETAX>                                (3,483,974)
<INCOME-TAX>                                            0
<INCOME-CONTINUING>                                     0
<DISCONTINUED>                                          0
<EXTRAORDINARY>                                         0
<CHANGES>                                               0
<NET-INCOME>                                   (3,483,974)
<EPS-BASIC>                                        (0.074)
<EPS-DILUTED>                                           0