<ARTICLE>                     5
<LEGEND>
              THIS SCHEDULE  CONTAINS SUMMARY  FINANCIAL  INFORMATION  EXTRACTED
              FROM SALES ONLINE DIRECT,  INC.'S ANNUAL FINANCIAL  STATEMENTS FOR
              THE YEAR ENDED  DECEMBER 31, 1999 AND IS QUALIFIED IN ITS ENTIRETY
              BY  REFERENCE  TO  SUCH  FINANCIAL  STATEMENTS  CONTAINED  IN FORM
              10-KSB.

<CIK>                         0001017655
<NAME>                        SALES ONLINE DIRECT, INC.
<MULTIPLIER>                                   1
<CURRENCY>                                     US DOLLAR

                                                  
<PERIOD-TYPE>                                        YEAR
<FISCAL-YEAR-END>                             DEC-31-1999
<PERIOD-START>                                JAN-01-1999
<PERIOD-END>                                  DEC-31-1999
<EXCHANGE-RATE>                                         1
<CASH>                                            221,213
<SECURITIES>                                            0
<RECEIVABLES>                                      48,682
<ALLOWANCES>                                            0
<INVENTORY>                                       629,729
<CURRENT-ASSETS>                                  983,852
<PP&E>                                            699,504
<DEPRECIATION>                                     86,139
<TOTAL-ASSETS>                                  1,665,649
<CURRENT-LIABILITIES>                             429,987
<BONDS>                                                 0
<PREFERRED-MANDATORY>                                   0
<PREFERRED>                                             0
<COMMON>                                           46,711
<OTHER-SE>                                      1,188,951
<TOTAL-LIABILITY-AND-EQUITY>                    1,665,649
<SALES>                                         1,003,200
<TOTAL-REVENUES>                                1,003,200
<CGS>                                             706,488
<TOTAL-COSTS>                                   2,459,743
<OTHER-EXPENSES>                                  112,710
<LOSS-PROVISION>                                        0
<INTEREST-EXPENSE>                                      0
<INCOME-PRETAX>                                (2,183,040)
<INCOME-TAX>                                            0
<INCOME-CONTINUING>                            (2,183,040)
<DISCONTINUED>                                          0
<EXTRAORDINARY>                                         0
<CHANGES>                                               0
<NET-INCOME>                                   (2,183,040)
<EPS-BASIC>                                          (.05)
<EPS-DILUTED>                                        (.05)