Exhibit 99.1 Press Release

SALES ONLINE DIRECT Agrees to ACQUIRe ROTMAN COLLECTIBLES, INC.

WORCESTER, Mass., October 30 /PRNewswire/ -- Sales OnLine Direct, Inc. (OTC
Bulletin Board: PAID - news; www.paid.com), announced that it has entered into
an agreement to acquire Rotman Collectibles, Inc. Rotman Collectibles, Inc. owns
a substantial collection of entertainment memorabilia, with more than 50,000
collectible items from the 1940's through the 1970's. The transaction is
expected to close in November 2001.

The agreement provides for the issuance of a $1 million note to convert into
shares of common stock at 80% of the closing bid price averages that floats with
the market. This decreases the potential for low cost stock to be placed into
the Company's public float.

The note carries a 6% interest rate while the holder's shares are not converted.
This interest rate based on today's lower interest rates makes it more
attractive for the holder to use a long-term investment strategy with respect to
the shares. The purchase price was based on an independent appraisal of the
assets of Rotman Collectibles, Inc.

Rotman Collectibles is owned and operated by Leslie Rotman, who is the mother of
the Company's President, and of the Company's Chief Financial Officer. "We are
thankful for the continued investment and willingness of our family to support
our Company. We expect the added inventory will boost revenues, reduce cash flow
needs and increase our broad customer base," stated Richard Rotman, the
Company's Chief Financial Officer.

Sales OnLine Direct comprises a network of affinity portals, print publications
and websites including; http://www.collectingchannel.com/,
http://www.maloneysonline.com/, http://www.rotmanauction.com/, dedicated to
antiques, collectibles, sports, entertainment, memorabilia and other
Internet-based content of special interest to collectors. The company also
assists sites such as EBAY INC (NasdaqNM:EBAY), AOL TIME WARNER (NYSE:AOL) by
providing the finest informational content for buyers and sellers of objects of
interest to collectors. In addition the company has continued to grow its
revenues by providing developing sites and providing hosting services. The
Company also provides application tools, like AI Pro (For more information
regarding Auction Inc Pro and to register for our limited beta program, please
visit http://www.paid.com/services.php?pg=services&nxt=9) both in and out of the
collectibles marketplace.

     CONTACT:
     Business Matters
     Sales OnLine Direct, Inc.
     508-791-6710

     Investor Relations
     Dennis Evanson
     719-534-0292

     or
     Visit our Corporate website at www.paid.com




This Press Release contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934 that are based upon current expectations or beliefs, as
well as a number of assumptions about future events, including matters related
to the acquisition of Rotman Collectibles, and the closing date for the
acquisition. Although the Company believes that the expectations reflected in
the forward-looking statements and the assumptions upon which they are based are
reasonable, it can give no assurance that such expectations and assumptions will
prove to have been correct. The reader is cautioned not to put undue reliance on
these forward-looking statements, as these statements are subject to numerous
factors and uncertainties, including without limitation, successful
implementation of the Company's business strategy and competition, any of which
may cause actual results to differ materially from those described in the
statements. In addition, other factors that could cause actual results to differ
materially are discussed in the Company's most recent filings, including Form
10-KSB, with the Securities and Exchange Commission.

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