BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Tables)

12 Months Ended

Jan. 31, 2015

Organization, Consolidation and Presentation of Financial Statements [Abstract]

Advertising expense

The following table presents the components of our advertising expense (in thousands):

	Fiscal Year Ended
	January 31, 2015				February 1, 2014				February 2, 2013
Gross advertising costs		$	9,763			$	8,980			$	9,554
Advertising reimbursements			(3,456	)			(3,335	)			(4,002	)
Net advertising costs		$	6,307			$	5,645			$	5,552

Estimated service lives of depreciable assets

Depreciation on assets is principally provided using the straight-line method over the following estimated service lives:

Buildings	39 years
Leasehold improvements	3 – 10 years
Furniture and fixtures	7 years
Equipment	3 – 5 years