BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Tables)

12 Months Ended

Feb. 01, 2014

Organization, Consolidation and Presentation of Financial Statements [Abstract]

Advertising expense

The following table presents the components of our advertising expense (in thousands):

	Fiscal Year Ended
	February 1, 2014				February 2, 2013				January 28, 2012
Gross advertising costs		$	8,980			$	9,554			$	8,329
Advertising reimbursements			(3,335	)			(4,002	)			(3,748	)
Net advertising costs		$	5,645			$	5,552			$	4,581

Estimated service lives of depreciable assets

Property and equipment are recorded at cost and include assets acquired through capital leases.  Depreciation on assets is principally provided using the straight-line method over the following estimated service lives:

Buildings	39 years
Leasehold improvements	3 – 10 years
Furniture and fixtures	7 years
Equipment	3 – 5 years