POWER OF ATTORNEY

      KNOW ALL MEN BY THESE PRESENTS, that the undersigned hereby constitutes
 and appoints each of Lori Sher and Piers Fennell as her true and lawful
 attorneys-in-fact to:
      (1)	execute for and on behalf of the undersigned, in the undersigneds
 capacity as an officer and/or director of ETRADE Financial Corporation
 (the Company), any and all Form 3, 4 and 5 reports required to be filed by the
undersigned in accordance with Section 16(a) of the Securities Exchange Act
 of 1934 and the rules thereunder;
      (2)	do and perform any and all acts for and on behalf of the undersigned
 which may be necessary or desirable to complete and execute any such Form 3, 4
 or 5 report and timely file such report with the United States Securities and
 Exchange Commission and any stock exchange or similar authority; and
      (3)	take any other action of any type whatsoever in connection with the
 foregoing which, in the opinion of such attorney-in-fact, may be of benefit
 to, in the best interest of, or legally required by, the undersigned, it being
understood that the documents executed by such attorney-in-fact on behalf of
 the undersigned, pursuant to this Power of Attorney, shall be in such form
 and shall contain such terms and conditions as such attorney-in-fact may
 approve in his or her discretion.
      The undersigned hereby grants to each such attorney-in-fact full power and
 authority to do and perform each and every act and thing whatsoever requisite,
 necessary, and proper to be done in the exercise of any of the rights and
 powers herein granted, as fully to all intents and purposes as the undersigned
 might or could do if personally present, with full power of substitution or
 revocation, hereby ratifying and confirming all that such attorney-in-fact,
 or his or her substitute or substitutes, shall lawfully do or cause to be done
 by virtue of this Power of Attorney and the rights and powers herein granted.
 The undersigned acknowledges that no such attorney-in-fact, in serving in such
 capacity at the request of the undersigned, is hereby assuming, nor is the
 Company hereby assuming, any of the undersigneds responsibilities to comply
 with Section 16 of the Securities Exchange Act of 1934.
      This Power of Attorney shall remain in full force and effect until the
 undersigned is no longer required to file Form 3, 4 and 5 reports with respect
 to the undersigneds holdings of and transactions in securities issued by the
 Company, unless earlier revoked by the undersigned in a signed writing
 delivered to the foregoing attorneys-in-fact.
      IN WITNESS WHEREOF, the undersigned has caused this Power of Attorney to
be executed as of this 23rd day of October 2019.

Alice Milligan