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COMPARATIVE CONSOLIDATED FINANCIALS (Unaudited) (Details) - USD ($)
3 Months Ended 12 Months Ended
Mar. 31, 2018
Mar. 31, 2017
Dec. 31, 2016
Dec. 31, 2017
Dec. 31, 2016
Comparative Consolidated Financials Details          
Gross Sales   $ 653,784      
Customer incentives, discounts, returns, and allowances   0      
Net sales   653,784      
Cost of Goods Sold, includes depreciation and amortization of $19,421 and federal excise taxes of $64,055 for the three months ended March 31, 2017 $ 1,667,614 474,890 $ 0 $ 1,303,586  
Gross Margin 293,074 178,894 0 (8,725)  
Operating Expenses          
Selling and marketing 585,294 116,833 0 759,053  
Corporate general and administrative 589,983 578,402 136,274 2,154,498  
Employee salaries and related expenses 914,258 167,987 0 1,046,667  
Depreciation expense 5,853 379 0 7,285  
Total operating expenses 2,095,388 863,601 136,274 3,967,503  
Loss from Operations (1,802,314) (684,707) (136,274) (3,976,228)  
Other Income (Expenses)          
Loss on vendor notes receivable collectability 0 (1,414,921) 0 (1,279,921)  
Interest expense 5,086 (421,180) (18,750) (532,752)  
Profit (Loss) before Income Taxes (1,797,228) (2,520,808) (155,024) (5,788,901)  
Provision for Income Taxes 0 0 0 0 $ 0
Net Profit (Loss) $ (1,797,228) $ (2,520,808) $ (155,024) $ (5,788,901)  
Loss per share          
Weighted average number of shares outstanding Basic and fully diluted 26,045,890 17,118,431 15,754,000 19,279,601  
Loss per share Basic and fully diluted $ (0.07) $ (0.15) $ (0.01) $ (0.30)