<ARTICLE>                     5
<LEGEND>

This Schedule Contains Summary Financial Information Extracted From The
Condensed Balance Sheet As Of September 30, 2000 And The Condensed Statement Of
Operations For The Nine Months Ended September 30, 2000 And Is Qualified In Its
Entirety By Reference To Such Financial Statements.



                             

<PERIOD-TYPE>                                                    9-MOS
<FISCAL-YEAR-END>                                           DEC-31-2000
<PERIOD-START>                                               JAN-01-2000
<PERIOD-END>                                                 SEP-30-2000
<CASH>                                                            4,084,213
<SECURITIES>                                                              0
<RECEIVABLES>                                                     2,967,835
<ALLOWANCES>                                                        516,355
<INVENTORY>                                                      21,377,633
<CURRENT-ASSETS>                                                 30,788,482
<PP&E>                                                            1,061,242
<DEPRECIATION>                                                      397,812
<TOTAL-ASSETS>                                                   31,819,668
<CURRENT-LIABILITIES>                                             2,293,202
<BONDS>                                                                   0
<PREFERRED-MANDATORY>                                                     0
<PREFERRED>                                                               0
<COMMON>                                                         49,226,697
<OTHER-SE>                                                      (19,700,231)
<TOTAL-LIABILITY-AND-EQUITY>                                     31,819,668
<SALES>                                                           9,533,200
<TOTAL-REVENUES>                                                  9,533,200
<CGS>                                                             4,432,801
<TOTAL-COSTS>                                                     4,432,801
<OTHER-EXPENSES>                                                          0
<LOSS-PROVISION>                                                          0
<INTEREST-EXPENSE>                                                        0
<INCOME-PRETAX>                                                  (4,421,382)
<INCOME-TAX>                                                              0
<INCOME-CONTINUING>                                              (4,421,382)
<DISCONTINUED>                                                            0
<EXTRAORDINARY>                                                           0
<CHANGES>                                                                 0
<NET-INCOME>                                                     (4,421,382)
<EPS-BASIC>                                                          (0.62)
<EPS-DILUTED>                                                        (0.62)