Segment Information

9 Months Ended

Sep. 30, 2011

Segment Information [Abstract]

Segment Reporting Disclosure [Text Block]

Segment Information

 Our business is organized, managed and internally and externally reported as segments differentiated by the regional markets we serve: Americas, Europe, North Asia and South Asia. Each of these geographic segments has responsibility for selling all of our product lines.

We evaluate segment performance based on revenue and operating income. Revenue for each segment is generally based on customer location where the product is shipped. The operating income reported in our segments excludes corporate and other unallocated amounts. Although such amounts are excluded from the business segment results, they are included in reported consolidated earnings. Corporate and unallocated amounts include litigation settlement expense, goodwill impairment expense, research and development expense, corporate expense, stock-based compensation expense, inventory write-offs and restructuring and other expenses which are not allocated to the segments.

	Three Months Ended				Nine Months Ended
	September 30,				September 30,
(In millions)	2011		2010		2011		2010
Net Revenue
Americas	$	141.4	$	177.5	$	427.3	$	520.4
Europe	56.8		59.9		183.2		211.1
North Asia	75.3		72.5		229.6		226.8
South Asia	35.1		32.4		108.0		104.2
Total	$	308.6	$	342.3	$	948.1	$	1,062.5

	Three Months Ended						Nine Months Ended
	September 30,						September 30,
(In millions)	2011			2010			2011			2010
Operating Income (Loss)
Americas	$	(0.8	)	$	8.9		$	2.3		$	27.4
Europe	4.6			(1.5		)	7.8			(1.2		)
North Asia	(0.3		)	2.1			9.1			7.6
South Asia	1.4			1.0			2.3			3.0
Corporate and unallocated	(13.2		)	(12.8		)	(42.5		)	(62.7		)
Total	$	(8.3	)	$	(2.3	)	$	(21.0	)	$	(25.9	)

Corporate and unallocated amounts above include litigation settlement and restructuring and other expense of $7.5 million and $4.3 million for the three months ended September 30, 2011 and 2010, respectively. Corporate and unallocated amounts above include goodwill impairment, inventory write-offs related to our restructuring programs, litigation settlement expense and restructuring and other expense of $21.9 million and $35.2 million for the nine months ended September 30, 2011 and 2010, respectively.

We have three major product categories: traditional storage, secure and scalable storage, and audio and video information. During the three months ended June 30, 2011 we changed the name of the emerging storage product category to secure and scalable storage and during the three months ended September 30, 2011 we changed the name of the electronics and accessories category to audio and video information. These changes did not alter the definition of products within the categories; rather, the changes were made to better reflect our direction and future product offerings. Traditional storage products include optical products, magnetic products and other traditional storage media products. Optical products primarily include DVDs, CDs and Blu-ray disc recordable media. Magnetic products primarily include data storage tape media. Other traditional storage products primarily include optical drives and audio and video tape media. Secure and scalable products include flash memory and hard disk drive products, including secure USB flash drives, external hard disk drives, removable hard disk drives and solid state drives. Audio and video information products primarily include CD players, alarm clocks, portable boom boxes, MP3 players, Apple iPad®, iPod® and iPhone® accessories, headphones, speakers and gaming accessories.

Net revenue by product category was as follows:

	Three Months Ended				Nine Months Ended
	September 30,				September 30,
(In millions)	2011		2010		2011		2010
Net Revenue
Traditional storage
Optical products	$	126.8	$	147.3	$	383.8	$	457.9
Magnetic products	76.9		83.4		244.7		257.6
Other traditional storage	13.0		14.8		38.6		47.6
Total traditional storage	216.7		245.5		667.1		763.1
Secure and scalable storage	48.2		46.6		156.3		153.0
Audio and video information	43.7		50.2		124.7		146.4
Total	$	308.6	$	342.3	$	948.1	$	1,062.5