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Segment Information
6 Months Ended
Jun. 30, 2011
Segment Information [Abstract]  
Segment Reporting Disclosure [Text Block]
Segment Information
 Our business is organized, managed and internally and externally reported as segments differentiated by the regional markets we serve: Americas, Europe, North Asia and South Asia. Each of these geographic segments has responsibility for selling all of our product lines.
We evaluate segment performance based on revenue and operating income. Revenue for each segment is generally based on customer location where the product is shipped. The operating income reported in our segments excludes corporate and other unallocated amounts. Although such amounts are excluded from the business segment results, they are included in reported consolidated earnings. Corporate and unallocated amounts include litigation settlement expense, goodwill impairment expense, research and development expense, corporate expense, stock-based compensation expense, inventory write-offs and restructuring and other expenses which are not allocated to the segments.
 
 
Three Months Ended
 
Six Months Ended
 
 
June 30,
 
June 30,
(In millions)
 
2011
 
2010
 
2011
 
2010
Net Revenue
 
 
 
 
 
 
 
 
Americas
 
$
142.8


 
$
181.2


 
$
285.9


 
$
342.9


Europe
 
64.1


 
64.5


 
126.4


 
151.2


North Asia
 
80.1


 
73.0


 
154.3


 
154.3


South Asia
 
36.0


 
35.7


 
72.9


 
71.8


Total
 
$
323.0


 
$
354.4


 
$
639.5


 
$
720.2




 
 
Three Months Ended
 
Six Months Ended
 
 
June 30,
 
June 30,
(In millions)
 
2011
 
2010
 
2011
 
2010
Operating Income (Loss)
 
 
 
 
 
 
 
 
Americas
 
$
1.1


 
$
9.4


 
$
3.1


 
$
18.5


Europe
 
2.3


 
(1.5
)
 
3.2


 
0.3


North Asia
 
6.1


 
2.4


 
9.4


 
5.5


South Asia
 
0.5


 
1.0


 
0.9


 
2.0


Corporate and unallocated
 
(19.3
)
 
(35.1
)
 
(29.3
)
 
(49.9
)
Total
 
$
(9.3
)
 
$
(23.8
)
 
$
(12.7
)
 
$
(23.6
)
    
Corporate and unallocated amounts above include goodwill impairment, inventory write-offs related to our restructuring programs, pension settlement, facility disposal and restructuring and other expense of $10.7 million and $26.9 million for the three months ended June 30, 2011 and 2010, respectively. Corporate and unallocated amounts above include goodwill impairment, inventory write-offs related to our restructuring programs, pension settlement, facility disposal and restructuring and other expense of $14.4 million and $30.9 million for the six months ended June 30, 2011 and 2010, respectively.
We have three major product categories: traditional storage, secure and scalable storage, and electronics and accessories. During the three months ended June 30, 2011, we changed the name of the emerging storage product category to secure and scalable storage to better reflect our direction and future product offerings. Traditional storage products include optical products, magnetic products and other traditional storage media products. Optical products primarily include DVDs, CDs and Blu-ray disc recordable media. Magnetic products primarily include data storage tape media. Other traditional storage products primarily include optical drives and audio and video tape media. Secure and scalable products include flash memory and hard disk drive products, including secure USB flash drives, external hard disk drives, removable hard disk drives and solid state drives. Electronics and accessories primarily include CD players, alarm clocks, portable boom boxes, MP3 players, Apple iPad®, iPod® and iPhone® accessories, headphones, speakers and gaming accessories.
Net revenue by product category was as follows:
 
 
Three Months Ended
 
Six Months Ended
 
 
June 30,
 
June 30,
(In millions)
 
2011
 
2010
 
2011
 
2010
Net Revenue
 
 
 
 
 
 
 
 
Traditional storage
 
 
 
 
 
 
 
 
Optical products
 
$
129.3


 
$
153.2


 
$
257.0


 
$
310.6


Magnetic products
 
85.3


 
84.2


 
167.8


 
174.2


Other traditional storage
 
13.0


 
16.7


 
25.6


 
32.8


Total traditional storage
 
227.6


 
254.1


 
450.4


 
517.6


Secure and scalable storage
 
55.4


 
48.9


 
108.1


 
106.4


Electronics and accessories
 
40.0


 
51.4


 
81.0


 
96.2


Total
 
$
323.0


 
$
354.4


 
$
639.5


 
$
720.2