7. GOODWILL

Changes in the carrying amount of goodwill by segment for fiscal years ended August 31, 2011 and 2010 are as follows (in thousands):


	U.S.		Europe			Asia Pacific		Total
Balance at August 31, 2009	$	99,696	$	78,140		$	3,519	$	181,355

Goodwill acquired during the period		46,130		0			0		46,130
Foreign currency translations		0		(5,862	)		368		(5,494	)

Balance at August 31, 2010	$	145,826	$	72,278		$	3,887	$	221,991

Goodwill acquired during the period		0		0			0		0
Foreign currency translations		0		5,894			380		6,274

Balance at August 31, 2011	$	145,826	$	78,172		$	4,267	$	228,265

There was no goodwill acquired during fiscal 2011. However, during fiscal 2010, $46.1 million of goodwill was acquired as a result of the purchase of Market Metrics, a market research firm in the U.S. focused on advisor-sold investments and insurance products, on June 1, 2010 for a total purchase price of $57.7 million, including working capital of $0.6 million. Tangible assets acquired totaled $4.6 million while liabilities assumed were $10.2 million. As of the date of acquisition, Market Metrics had annual subscriptions of $16 million and employed 25 individuals. The analytical content Market Metrics creates is original and is in demand in the industry, but it is not available from any other source. The opportunity for FactSet to grow by providing this new type of unique content to clients worldwide contributed to a purchase price in excess of fair value of the Market Metrics net tangible and intangible assets acquired. As a result, FactSet recorded goodwill of $46.1 million within the U.S. segment in connection with this transaction and is deductible for income tax purposes.

Goodwill is not amortized as it has an estimated infinite life. On an ongoing basis, the Company evaluates goodwill at the reporting unit level for indications of potential impairment. Goodwill is tested for impairment based on the present value of discounted cash flows, and, if impaired, written down to fair value based on discounted cash flows. The Company has three reporting units, which are consistent with the operating segments reported because there is no discrete financial information available for the subsidiaries within each operating segment. The Company's reporting units evaluated for potential impairment were U.S., Europe and Asia Pacific, which reflects the level of internal reporting the Company uses to manage its business and operations. The Company performed an annual goodwill impairment test during the fourth quarter of fiscal years 2011, 2010, and 2009 and determined that there were no reporting units that were deemed at risk and there had been no impairment. The measurement period for purchase price allocations ends as soon as information on the facts and circumstances becomes available, but will not exceed 12 months.