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Revenue Recognition, Contracts with Customers
9 Months Ended
Sep. 30, 2021
Revenue from Contract with Customer [Abstract]  
Revenue Recognition, Contracts with Customers Revenue Recognition, Contracts with Customers
Description of Revenue Generating Activities
We employ sales, marketing and customer service personnel throughout the world who sell and market our equipment and systems, products, and services to and/or through a large number of distributors, fabricators, converters, eCommerce and mail order fulfillment firms, and contract packaging firms as well as directly to end-users such as food processors, food service businesses, supermarket retailers, pharmaceutical companies, healthcare facilities, medical device manufacturers, and other manufacturers.
As discussed in Note 5, “Segments,” our reporting segments are Food and Protective. Our Food applications are largely sold directly to end customers, while our Protective products are sold through business supply distributors and directly to the end customer.
Food:
Food solutions are sold to food processors in fresh red meat, smoked and processed meats, poultry, seafood, plant-based and dairy (solid and liquids) markets worldwide. Food offers integrated packaging materials and automated equipment solutions to increase food safety, extend shelf life, reduce food waste, automate processes and optimize total cost. Its materials, automated equipment and service enables customers to reduce costs and enhance their brands in the marketplace.
Food solutions are utilized by food service businesses (such as restaurants and entertainment venues) (“food service”) and food retailers (such as grocery stores and supermarkets) (“food retail”), among others. Solutions serving the food service market include products such as barrier bags and pouches, and are primarily marketed under the CRYOVAC® trademark and other highly recognized trade names including CRYOVAC® brand Barrier Bags, CRYOVAC® brand Form-Fill-Seal Films, and CRYOVAC® brand Auto Pouch System. Solutions serving the food retail market include products such as barrier bags, film, and trays, and are primarily marketed under the CRYOVAC® trademark and other highly recognized trade names including CRYOVAC® brand Grip & TearTM, CRYOVAC® brand Darfresh®, OptiDure™, Simple Steps®, and CRYOVAC® brand Barrier Bags.
Protective:
Protective packaging solutions are utilized across many global markets to protect goods during transit and are especially valuable to eCommerce, consumer goods, pharmaceutical and medical devices and industrial manufacturing. Protective solutions are designed to increase our customers' packaging velocity, minimize packaging waste, reduce labor dependencies and address dimensional weight challenges.
Protective solutions are sold through a strategic network of distributors as well as directly to our customers, including, but not limited to, fabricators, original equipment manufacturers, contract manufacturers, logistics partners and eCommerce/fulfillment operations. Protective solutions are marketed under SEALED AIR® brand, BUBBLE WRAP® brand, AUTOBAG® brand and other highly recognized trade names and product families including BUBBLE WRAP® brand inflatable packaging, SEALED AIR® brand performance shrink films, AUTOBAG® brand bagging systems, Instapak® polyurethane foam packaging solutions and Korrvu® suspension and retention packaging. In addition, we provide temperature assurance packaging solutions under the KevothermalTM and TempGuardTM brands.
Revenue Recognition
Revenue from contracts with customers is recognized upon transfer of control to the customer. Revenue for materials and equipment sales is recognized based on shipping terms, which is the point in time the customer obtains control of the promised goods. Maintenance revenue is recognized straight-line on the basis that the level of effort is consistent over the term of the contract.
The transaction price is allocated to each standalone performance obligation in the contract based on observable selling prices or one of the following three methods: an adjusted market assessment approach, expected cost plus a margin approach, or residual approach. We include in the transaction price some or all of an amount of variable consideration estimated to the extent that it is probable that a significant reversal in the amount of cumulative revenue recognized will not occur when the uncertainty associated with the variable consideration is subsequently resolved.
Charges for rebates and other allowances are recognized as a deduction from revenue on an accrual basis in the period in which the associated revenue is recorded. Revenue recognized from performance obligations satisfied in previous reporting periods was $0.9 million and $1.7 million, for the three and nine months ended September 30, 2021, respectively, and $1.6 million and $3.8 million for the three and nine months ended September 30, 2020, respectively.
The Company does not adjust consideration in contracts with customers for the effects of a significant financing component if the Company expects that the period between transfer of a good or service and payment for that good or service will be one year or less. This is expected to be the case for the majority of the Company's contracts.

Lease components within contracts with customers are recognized in accordance with Accounting Standards Codification (“ASC”) Topic 842.
Disaggregated Revenue
For the three and nine months ended September 30, 2021 and 2020, revenues from contracts with customers summarized by Segment and Geography were as follows:
Three Months Ended
September 30, 2021
Nine Months Ended
September 30, 2021
(In millions)FoodProtectiveTotalFoodProtectiveTotal
Americas$506.3 $393.0 $899.3 $1,399.5 $1,114.4 $2,513.9 
EMEA170.6 123.7 294.3 490.6 385.7 876.3 
APAC111.5 91.1 202.6 322.9 261.4 584.3 
Topic 606 Segment Revenue788.4 607.8 1,396.2 2,213.0 1,761.5 3,974.5 
Non-Topic 606 Revenue (Leasing: Sales-type and Operating)9.0 1.5 10.5 23.3 4.5 27.8 
Total$797.4 $609.3 $1,406.7 $2,236.3 $1,766.0 $4,002.3 

Three Months Ended
September 30, 2020
Nine Months Ended
September 30, 2020
(In millions)FoodProtectiveTotalFoodProtectiveTotal
Americas$443.2 $346.2 $789.4 $1,318.3 $969.7 $2,288.0 
EMEA154.2 100.9 255.1 446.1 292.3 738.4 
APAC102.4 83.8 186.2 288.6 227.6 516.2 
Topic 606 Segment Revenue699.8 530.9 1,230.7 2,053.0 1,489.6 3,542.6 
Non-Topic 606 Revenue (Leasing: Sales-type and Operating)4.8 1.7 6.5 15.1 4.6 19.7 
Total$704.6 $532.6 $1,237.2 $2,068.1 $1,494.2 $3,562.3 
Contract Balances
The time between when a performance obligation is satisfied and when billing and payment occur is closely aligned, with the exception of equipment accruals, which can be used to purchase both automated and standard range equipment. An equipment accrual is a contract offering, whereby a customer is incentivized to use a portion of the materials transaction price for future equipment purchases. Long-term contracts that include an equipment accrual create a timing difference between when cash is collected and when the performance obligation is satisfied, resulting in a contract liability (unearned revenue). The following contract assets and liabilities are included within Prepaid expenses and other current assets, Other current liabilities, or Other non-current liabilities on our Condensed Consolidated Balance Sheets as of September 30, 2021 and December 31, 2020:
(In millions)September 30, 2021December 31, 2020
Contract assets$0.6 $1.4 
Contract liabilities$21.3 $20.3 
The contract liability balances represent deferred revenue, primarily related to equipment accruals. Revenue recognized for the three and nine months ended September 30, 2021 that was included in the contract liability balance at the beginning of the period was $3.0 million and $11.6 million, respectively, and $2.8 million and $8.1 million for the three and nine months
ended September 30, 2020, respectively. This revenue was driven primarily by equipment performance obligations being satisfied.
Remaining Performance Obligations
The following table summarizes the estimated transaction price from contracts with customers allocated to performance obligations or portions of performance obligations that have not yet been satisfied as of September 30, 2021, as well as the expected timing of recognition of that transaction price.
(In millions)September 30, 2021December 31, 2020
Short-Term (12 months or less)(1)
$16.6 $7.3 
Long-Term4.7 13.0 
Total transaction price$21.3 $20.3 
(1) The table above does not include the transaction price of any remaining performance obligations that are part of the contracts with expected durations of one year or less.