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Advertising And Promotion Expense	6 Months Ended
Jun. 30, 2011
Advertising And Promotion Expense
Advertising And Promotion Expense	Note 9 – Advertising and Promotion Expense Advertising and certain promotion expenses are included in "Selling, general and administrative" in the Condensed Consolidated Statements of Income and were $22 million and $21 million for the second quarters of 2011 and 2010, respectively, and $30 million and $32 million for the six months ended June 30, 2011 and 2010, respectively. Advertising and promotion expense included $1 million and $3 million in the quarter and six months ended June 30, 2010, respectively, related to the European smoothie business (which was deconsolidated in May 2010 as further discussed in Note 14). Television advertising costs related to production are expensed the first time an ad airs in each market and the cost of advertising time is expensed over the advertising period. Other types of advertising and promotion costs are expensed over the advertising or promotion period. The company also offers sales incentives and certain promotions to its customers and consumers primarily in the Salads and Healthy Snacks segment. Consideration given to customers and consumers for sales incentives is recorded as a reduction of "Net sales" in the Condensed Consolidated Statements of Income.

Advertising And Promotion Expense

6 Months Ended

Jun. 30, 2011

Note 9 – Advertising and Promotion Expense

Advertising and certain promotion expenses are included in "Selling, general and administrative" in the Condensed Consolidated Statements of Income and were $22 million and $21 million for the second quarters of 2011 and 2010, respectively, and $30 million and $32 million for the six months ended June 30, 2011 and 2010, respectively. Advertising and promotion expense included $1 million and $3 million in the quarter and six months ended June 30, 2010, respectively, related to the European smoothie business (which was deconsolidated in May 2010 as further discussed in Note 14).

Television advertising costs related to production are expensed the first time an ad airs in each market and the cost of advertising time is expensed over the advertising period. Other types of advertising and promotion costs are expensed over the advertising or promotion period. The company also offers sales incentives and certain promotions to its customers and consumers primarily in the Salads and Healthy Snacks segment. Consideration given to customers and consumers for sales incentives is recorded as a reduction of "Net sales" in the Condensed Consolidated Statements of Income.

- Definition

Disclosure of accounting policy for advertising costs. For those costs that cannot be capitalized, discloses whether such costs are expensed as incurred or the first period in which the advertising takes place. For direct response advertising costs that are capitalized, describes those assets and the accounting policy used, including a description of the qualifying activity, the types of costs capitalized and the related amortization period. An entity also may disclose its accounting policy for cooperative advertising arrangements.

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