-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
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<SEC-DOCUMENT>0001010422-09-000027.txt : 20091006
<SEC-HEADER>0001010422-09-000027.hdr.sgml : 20091006
<ACCEPTANCE-DATETIME>20091006144118
ACCESSION NUMBER:		0001010422-09-000027
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20091002
FILED AS OF DATE:		20091006
DATE AS OF CHANGE:		20091006

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			PHYSICIANS FORMULA HOLDINGS, INC.
		CENTRAL INDEX KEY:			0001269871
		STANDARD INDUSTRIAL CLASSIFICATION:	PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS [2844]
		IRS NUMBER:				200340099
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		1055 WEST 8TH STREET
		CITY:			AZUSA
		STATE:			CA
		ZIP:			91702
		BUSINESS PHONE:		626-334-3395

	MAIL ADDRESS:	
		STREET 1:		1055 WEST 8TH STREET
		CITY:			AZUSA
		STATE:			CA
		ZIP:			91702

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	PFI HOLDINGS CORP
		DATE OF NAME CHANGE:	20031112

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			DDJ CAPITAL MANAGEMENT LLC
		CENTRAL INDEX KEY:			0001010422
		STATE OF INCORPORATION:			MA
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-33142
		FILM NUMBER:		091107802

	BUSINESS ADDRESS:	
		STREET 1:		130 TURNER STREET
		STREET 2:		BUILDING 3, SUITE 600
		CITY:			WALTHAM
		STATE:			MA
		ZIP:			02453
		BUSINESS PHONE:		781-283-8500

	MAIL ADDRESS:	
		STREET 1:		130 TURNER STREET
		STREET 2:		BUILDING 3, SUITE 600
		CITY:			WALTHAM
		STATE:			MA
		ZIP:			02453
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>primary_doc.xml
<DESCRIPTION>PRIMARY DOCUMENT
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0303</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2009-10-02</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0001269871</issuerCik>
        <issuerName>PHYSICIANS FORMULA HOLDINGS, INC.</issuerName>
        <issuerTradingSymbol>face</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001010422</rptOwnerCik>
            <rptOwnerName>DDJ CAPITAL MANAGEMENT LLC</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>130 TURNER STREET</rptOwnerStreet1>
            <rptOwnerStreet2>BUILDING 3, SUITE 600</rptOwnerStreet2>
            <rptOwnerCity>WALTHAM</rptOwnerCity>
            <rptOwnerState>MA</rptOwnerState>
            <rptOwnerZipCode>02453</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2009-10-02</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>S</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionTimeliness>
                <value></value>
            </transactionTimeliness>
            <transactionAmounts>
                <transactionShares>
                    <value>90000</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>2.74</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>789010</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>Footnotes</value>
                    <footnoteId id="F1"/>
                    <footnoteId id="F2"/>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <footnotes>
        <footnote id="F1">Indirect ownership in securities held by DDJ/Ontario Credit Opportunities Fund, L.P.  Unable to determine exact pecuniary interest and disclaims any beneficial interest in excess of pecuniary.</footnote>
        <footnote id="F2">DDJ Capital Management, LLC (DDJ) serves as investment manager, and accordingly, has voting and investment power in securities held by DDJ/Ontario Credit Opportunities Fund, L.P. DDJ also serves as investment manager, and accordingly, has voting and investment power, but no pecuniary interest, in securities held by an account managed by DDJ on behalf of an institutional investor.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>DDJ Capital Management,LLC, By:/s/David J. Brezzzano, Name: David J. Breazzano, Title: President</signatureName>
        <signatureDate>2009-10-06</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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