Exhibit 99.1

                                   NEWS FROM:
                          COOLBRANDS INTERNATIONAL INC.



FOR IMMEDIATE RELEASE: November 17, 2004
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For More Information Contact:
         Michael Serruya, Co-Chairman
         CoolBrands International Inc.
         Email Address: mserruya@coolbrandsinc.com
         Telephone: (905) 479-8762


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                  COOLBRANDS SCHEDULES FOURTH QUARTER AND 2004
                  YEAR END RESULTS CONFERENCE CALL AND WEBCAST

CoolBrands International Inc. (TSX: COB.A) announced today that its conference
call to discuss its fourth quarter and full year 2004 results is scheduled for
Tuesday, November 30 at 11:00 AM Eastern time. The news release will be
available on CoolBrands Web site (www.coolbrandsinc.com) and (www.newswire.ca)
at 6:00 AM Tuesday, November 30, 2004.

Conference Call

Individuals desiring to be in on the call are to contact Carla Aedo at
carlaa@yogenfruz.com for the call in number and the required confirmation number
prior to 4:00 PM Eastern time on Monday, November 29, 2004.

                                                        Webcast

A webcast with CoolBrands management to review the results is scheduled for
11:00 AM on Tuesday, November 30, 2004. To join us for the live webcast please
visit the following website: http://www.viavid.net/detailpage.aspx?sid=0000209D








The webcast will be archived at: www.coolbrandsinc.com



About CoolBrands International:

CoolBrands International is a leader in the consumer products and franchising
segments of the frozen dessert industry, marketing a diverse range of frozen
dessert products under nationally and internationally recognized brand names.
CoolBrands competes in the fast-growing "better-for-you" ice cream category with
offerings such as fat free, non-dairy Whole Fruit'TM' Sorbet and Atkins'r'
Endulge'TM' controlled carbohydrate super premium ice cream. CoolBrands also
competes in the super premium ice cream category with the Dreamery'r' Ice Cream
and Godiva'r' Ice Cream brands. In addition, CoolBrands markets a wide variety
of "all family" premium ice creams, frozen novelties and frozen desserts under
the Eskimo Pie'r', Chipwich'r', Tropicana'r', Welch's'r', Yoplait'r', Betty
Crocker'r' and Trix'r' brand names.

CoolBrands' subsidiary, Eskimo Pie Frozen Distribution, operates the second
largest "direct store delivery" (DSD) ice cream distribution system in the U.S.,
serving these CoolBrands products and a growing family of Partner Brands to
supermarkets, convenience stores and other retail customers.

CoolBrands' subsidiary, Americana Foods, is a leading U.S. manufacturer and
supplier of soft serve mixes, packaged ice cream, frozen yogurt and sorbet
products and frozen novelties to well known national retailers, food companies
and restaurant chains. Americana Foods also manufactures and sells products for
the foodservice channel, which are extensively used to standardize quality and
reduce labor costs in on-site food preparation.

CoolBrands' Foodservice Division manufactures and sells premium soft serve ice
cream and frozen yogurt to the foodservice industry. CoolBrands also
manufactures and sells a full line of quality flavours, chocolate coatings,
fudge sauces, powders for chocolate milk, egg nog bases and other ingredients
and flexible packaging products for use in private label dairy products in
addition to the Company's brands.

CoolBrands also franchises and licenses frozen dessert outlets operated under a
Family of Brands including Tropicana'r' Smoothies, Juices & More, Swensen's'r'
Ice Cream, I Can't Believe It's Yogurt'r', Yogen Fruz'r', Bresler's'r' Premium
Ice Cream, Golden Swirl'r' and Ice Cream Churn'r', with company owned,
franchised and non-traditional partnership locations around the world.

You can learn more about CoolBrands International by visiting our website at:
www.coolbrandsinc.com