FORM 6-K
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                        Report of Foreign Private Issuer
                      Pursuant to Rule 13a-16 or 15d-16 of
                       the Securities Exchange Act of 1934

                     For the period ended September 10, 1998

                       Yogen Fruz World-Wide Incorporated
                 (Translation of registrant's name into English)

              8300 Woodbine Avenue, Markham, Ontario Canada L3R 9Y7
                    (Address of principal executive offices)


     Indicate by check mark whether the registrant files or will file annual
reports under cover Form 20-F or Form 40-F.

                  Form 20-F  _X_                Form 40-F  ____

     Indicate by check mark whether the registrant by furnishing the information
contained in this Form is also thereby furnishing the information to the
Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

                  Yes   ____                    No  _X_ 


     If "Yes" is marked, indicate below the file number assigned to the
registrant in connection with Rule 12g3-2(b):82-_________






     Materials relating to Registrant and filed pursuant to this Form 6-K
include:

     (a)  Press Release dated September 10, 1998 with respect to Registrant's
          response to challenges to its accounting.


                                   SIGNATURES


     Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.

                                             YOGEN FRUZ WORLD-WIDE INCORPORATED



Date  September 16, 1998                     By    /s/  Aaron Serruya
                                                 -------------------------------
                                                 Name:  Aaron Serruya
                                                 Title: Executive Vice President






FOR IMMEDIATE RELEASE

YOGEN FRUZ RESPONDS TO CHALLENGES TO ITS ACCOUNTING

Toronto,  Canada - September  10,  1998 - In  response  to a wire report  issued
yesterday by Dow Jones News,  Yogen Fruz  World-Wide  Incorporated  (TSE:  YF.A)
announced  that it stands  by its  revenue  recognition  accounting  policy  and
financial  reporting.  After  reviewing  the wire  report  with its  independent
auditors,  PricewaterhouseCoopers,  Yogen  Fruz  believes  that the wire  report
attempts  to  unfairly  cast  doubt  on  the   appropriateness  of  its  revenue
recognition accounting policy and financial reporting.  Yogen Fruz confirms that
any  implications  of improper  revenue  recognition  or financial  reporting is
wholly without merit.

The wire report  attempts to criticize the revenue  recognition  policy of Yogen
Fruz as it relates to the sale of a certain  master  franchise and the financial
reporting of changes in financial  position.  The wire report  challenges  Yogen
Fruz for  recognizing  as income in the year ended August 31, 1997 the sale of a
master  franchise  agreement  when Yogen Fruz did not receive  the $5.5  million
proceeds of the sale during that year. Gary Stevens, the Chief Financial Officer
of Yogen Fruz stated:  "Generally accepted accounting  principles  prescribe the
recognition  of revenue at the time of the sale as long as the conditions of the
sale are met, the company has fulfilled its obligations  and the  collectibility
of the revenue is reasonably determinable.  All of these conditions were met. In
fact, our opinion that the revenue was  collectible  has been justified  since a
significant  portion of the  receivable  has been  subsequently  collected.  The
remaining  receivable is now down to  approximately  $1 million and management's
view continues to be that the remaining receivable will be collected."

In addition,  the Company  notes that the report  attempted  to imply  financial
reporting improprieties as a result of certain misclassifications in Yogen Fruz'
1995 and 1997 Statement of Changes in Financial  Position.  The Company confirms
that  there were  misclassifications  but these  were  corrected  when they were
discovered.  Mr. Stevens stated:  "It is not unusual for companies to reclassify
an item in comparative financial statements when the previous classification was
incorrect.  In any  event the  amounts  in  question  were not  material  to the
financial  statements  of Yogen  Fruz.  There was no impact on any number on our
balance  sheet,  our  statement of earnings or earnings per share.  Our cash and
short-term deposits are currently more than $30 million.

Mr. Stevens also noted that he has reviewed the contents of the wire report with
PricewaterhouseCoopers who have indicated to the Company that none of the issues
raised in the wire report  would have caused the auditors to change their report
on the previously issued financial statements of Yogen Fruz.

The Company is of the view that the criticisms in the wire report are misplaced.
It also  notes that the  author of the wire  report was  invited to speak to the
Chief  Financial  Officer or one of the  Co-Chief  Executive  Officers  prior to
issuing the report and did not respond to the invitation; if he had, the Company
believes  that the wire  report  would not have  mischaracterized  Yogen  Fruz's
revenue recognition accounting policy and financial reporting in the manner that
it did.

For further information contact:

Gary Stevens
Chief Financial Officer
Yogen Fruz World-Wide Incorporated
Tel:  516-737-9700
Fax:  516-737-9792