MARKETABLE SECURITIES (Details 4) (Level 3, Contingent consideration, USD $) In Thousands, unless otherwise specified	12 Months Ended
Dec. 31, 2013	Dec. 31, 2012
Changes in fair value of all financial liabilities measured at fair value on a recurring basis
Balance at the beginning of the period	$ 1,342
Acquisitions	12,554
Net accretion value adjustments	908	100
Balance at the end of the period	14,804	1,342
Zipsor
Changes in fair value of all financial liabilities measured at fair value on a recurring basis
Balance at the beginning of the period	1,342
Net accretion value adjustments	296
Balance at the end of the period	1,638
Lazanda
Changes in fair value of all financial liabilities measured at fair value on a recurring basis
Acquisitions	8,004
Net accretion value adjustments	612
Balance at the end of the period	8,616
CAMBIA
Changes in fair value of all financial liabilities measured at fair value on a recurring basis
Acquisitions	1,010
Balance at the end of the period	$ 1,010

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Amount of gain (loss) recognized on the income statement for financial instrument classified as a liability measured using unobservable inputs that reflect the entity's own assumption about the assumptions market participants would use in pricing.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 820

-SubTopic 10

-Section 50

-Paragraph 2

-Subparagraph (c)(1)

-URI http://asc.fasb.org/extlink&oid=25499696&loc=d3e19207-110258

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Amount of purchases of financial instrument classified as a liability measured using unobservable inputs that reflect the entity's own assumption about the assumptions market participants would use in pricing.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 820

-SubTopic 10

-Section 50

-Paragraph 2

-Subparagraph (c)(2)

-URI http://asc.fasb.org/extlink&oid=25499696&loc=d3e19207-110258

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- Definition

Fair value of financial instrument classified as a liability measured using unobservable inputs that reflect the entity's own assumption about the assumptions market participants would use in pricing.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 820

-SubTopic 10

-Section 50

-Paragraph 2

-Subparagraph (c)

-URI http://asc.fasb.org/extlink&oid=25499696&loc=d3e19207-110258

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