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Note 10 - Segment Information
9 Months Ended
Sep. 30, 2018
Notes to Financial Statements  
Segment Reporting Disclosure [Text Block]
10.
     Segment Information
 
The Company reports net revenues from operating income by reportable segment. Reportable segments are components of the Company for which separate financial information is available that is evaluated on a regular basis by the chief operating decision maker in deciding how to allocate resources and in assessing performance.
 
The Company provides similar merchandising, business technology and marketing services throughout the world, operating within
two
reportable segments, its Domestic Division and its International Division. The Company uses those divisions to improve its administration and operational and strategic focuses, and it tracks and reports certain financial information separately for each of those divisions. The Company measures the performance of its Domestic and International Divisions and subsidiaries using the same metrics. The primary measurement utilized by management is operating profits, historically the key indicator of long-term growth and profitability, as the Company is focused on reinvesting the operating profits of each of its international subsidiaries back into its local markets in an effort to improve market share and continued expansion efforts.
 
The accounting policies of each of the reportable segments are the same as those described in the Summary of Significant Accounting Policies. Management evaluates performance as follows (in thousands):
 
   
Three Months Ended
September
30,
   
Nine
Months Ended
September
30,
 
   
201
8
   
201
7
   
201
8
   
201
7
 
Revenue:
                               
United States
 
$
22,413
    $
15,062
   
$
62,338
    $
40,069
 
International
 
 
35,975
     
33,690
   
 
109,853
     
91,292
 
Total revenue
 
$
58,388
    $
48,752
   
$
172,191
    $
131,361
 
                                 
Operating income (loss):
                               
United States
 
$
1,085
    $
343
   
$
(1,135
)
  $
701
 
International
 
 
1,239
     
485
   
 
2,952
     
1,583
 
Total operating income
 
$
2,324
    $
828
   
$
1,817
    $
2,284
 
                                 
Interest expense (income):
                               
United States
 
$
68
    $
56
   
$
130
    $
158
 
International
 
 
265
     
54
   
 
756
     
(41
)
Total interest expense
 
$
333
    $
110
   
$
886
    $
117
 
                                 
Other (income), net:
                               
United States
 
$
    $
   
$
    $
 
International
 
 
(109
)
   
(78
)
 
 
(413
)
   
(275
)
Total other (income), net
 
$
(109
)
  $
(78
)
 
$
(413
)
  $
(275
)
                                 
Income (loss) before income tax expense:
                               
United States
 
$
1,017
    $
287
   
$
(1,265
)
  $
543
 
International
 
 
1,083
     
509
   
 
2,609
     
1,899
 
Total income before income tax expense
 
$
2,100
    $
796
   
$
1,344
    $
2,442
 
                                 
Income tax (benefit) expense:
                               
United States
 
$
255
    $
14
   
$
(191
)
  $
(71
)
International
 
 
164
     
196
   
 
526
     
978
 
Total income tax expense
 
$
419
    $
210
   
$
335
    $
907
 
                                 
Net income (loss):
                               
United States
 
$
762
    $
273
   
$
(1,074
)
  $
614
 
International
 
 
919
     
313
   
 
2,083
     
921
 
Total net income
 
$
1,681
    $
586
   
$
1,009
    $
1,535
 
                                 
Depreciation and amortization:
                               
United States
 
$
358
    $
339
   
$
1,079
    $
1,018
 
International
 
 
164
     
148
   
 
516
     
508
 
Total depreciation and amortization
 
$
522
    $
487
   
$
1,595
    $
1,526
 
                                 
Capital expenditures:
                               
United States
 
$
293
    $
172
   
$
1,200
    $
683
 
International
   
96
     
183
     
140
     
363
 
Total capital expenditures
 
$
389
    $
355
   
$
1,340
    $
1,046
 
 
Note: There were
no
inter-company sales for the
nine
months ended
September 30, 2018
or
2017.
 
   
September
30
,
   
December 31
,
 
   
2018
   
2017
 
Assets:
               
United States
 
$
29,063
    $
17,511
 
International
 
 
42,104
     
40,477
 
Total assets
 
$
71,167
    $
57,988
 
 
   
September
30
,
   
December 31,
 
   
20
18
   
20
17
 
Long lived assets:
               
United States
 
$
10,486
    $
7,109
 
International
 
 
3,946
     
4,057
 
Total long lived assets
 
$
14,432
    $
11,166
 
 
Geographic Data
(in thousands)
 
   
Three Months Ended
September
30
,
   
Nine
Months Ended
September
30
,
 
   
20
18
   
2017
   
20
18
   
2017
 
International revenue:
         
% of
consolidated
net revenue
           
% of
consolidated
net revenue
           
% of
consolidated
net revenue
           
% of
consolidated
net revenue
 
Brazil
 
$
12,644
   
 
21.7
%
  $
11,132
     
22.8
%  
$
39,100
   
 
22.7
%
  $
29,232
     
22.3
%
South Africa
 
 
6,807
   
 
11.7
     
6,703
     
13.7
   
 
21,651
   
 
12.6
     
19,646
     
15.0
 
Mexico
 
 
5,142
   
 
8.8
     
6,115
     
12.5
   
 
15,738
   
 
9.1
     
16,177
     
12.3
 
China
 
 
3,338
   
 
5.7
     
2,868
     
5.9
   
 
9,870
   
 
5.7
     
7,396
     
5.6
 
Japan
 
 
3,080
   
 
5.3
     
2,426
     
5.0
   
 
8,086
   
 
4.7
     
5,970
     
4.5
 
India
 
 
2,065
   
 
3.5
     
1,947
     
4.0
   
 
6,871
   
 
4.0
     
5,397
     
4.1
 
Canada
 
 
1,947
   
 
3.3
     
1,499
     
3.1
   
 
5,725
   
 
3.3
     
4,544
     
3.5
 
Australia
 
 
892
   
 
1.5
     
935
     
1.9
   
 
2,629
   
 
1.5
     
2,741
     
2.1
 
Turkey
 
 
60
   
 
0.1
     
65
     
0.1
   
 
183
   
 
0.1
     
189
     
0.1
 
Total international revenue
 
$
35,975
   
 
61.6
%
  $
33,690
     
69.0
%  
$
109,853
   
 
63.7
%
  $
91,292
     
69.5
%