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Note 9 - Segment Information
9 Months Ended
Sep. 30, 2016
Notes to Financial Statements  
Segment Reporting Disclosure [Text Block]
9.      Segment Information
 
The Company reports net revenues from continuing operations and operating income from continuing operations by reportable segment. Reportable segments are components of the Company for which separate financial information is available that is evaluated on a regular basis by the chief operating decision maker in deciding how to allocate resources and in assessing performance.
 
The Company provides similar merchandising and marketing services throughout the world, operating within two reportable segments, its Domestic Division and its International Division. The Company uses those divisions to improve its administration and operational and strategic focuses, and it tracks and reports certain financial information separately for each of those divisions. The Company measures the performance of its Domestic and International Divisions and subsidiaries using the same metrics. The primary measurement utilized by management is operating profits, historically the key indicator of long-term growth and profitability, as the Company is focused on reinvesting the operating profits of each of its international subsidiaries back into its local markets in an effort to improve market share and continued expansion efforts.
 
Management evaluates performance as follows (in thousands):
 
 
 
 
Three Months Ended
September 30,
 
 
Nine Months Ended
September 30,
 
 
 
201
6
 
 
201
5
 
 
2016
 
 
2015
 
Revenue:
                               
United States
 
$
11,332
 
  $ 10,706  
 
$
32,268
 
  $ 32,783  
International
 
 
22,106
 
    17,563  
 
 
57,513
 
    54,219  
Total revenue
 
$
33,438
 
  $ 28,269  
 
$
89,781
 
  $ 87,002  
                                 
Operating income (loss):
                               
United States
 
$
(184
)
  $ 63  
 
$
(120
)
  $ 309  
International
 
 
614
 
    166  
 
 
1,496
 
    784  
Total operating income
 
$
430
 
  $ 229  
 
$
1,376
 
  $ 1,093  
                                 
Interest expense:
                               
United States
 
$
36
 
  $ 25  
 
$
88
 
  $ 66  
International
 
 
15
 
    22  
 
 
23
 
    121  
Total interest expense
 
$
51
 
  $ 47  
 
$
111
 
  $ 187  
                                 
Other (income), net:
                               
United States
 
$
 
 
$
 
 
$
 
 
$
 
International
 
 
(78
)
    (8
)
 
 
(183
)
    (68
)
Total other (income), net
 
$
(78
)
  $ (8
)
 
$
(183
)
  $ (68
)
                                 
Income before income tax expense:
                               
United States
 
$
(220
)
  $ 38  
 
$
(208
)
  $ 243  
International
 
 
677
 
    152  
 
 
1,656
 
    731  
Total income before income tax expense
 
$
457
 
  $ 190  
 
$
1,448
 
  $ 974  
                                 
Income tax (benefit) expense:
                               
United States
 
$
(306
)
  $ (66
)
 
$
(394
)
  $ (74
)
International
 
 
275
 
    149  
 
 
594
 
    509  
Total income tax expense
 
$
(31
)
  $ 83  
 
$
200
 
  $ 435  
                                 
Net income:
                               
United States
 
$
86
 
  $ 104  
 
$
186
 
  $ 317  
International
 
 
402
 
    3  
 
 
1,062
 
    222  
Total net income
 
$
488
 
  $ 107  
 
$
1,248
 
  $ 539  
                                 
Depreciation and amortization:
                               
United States
 
$
334
 
  $ 344  
 
$
1,014
 
  $ 1,004  
International
 
 
152
 
    127  
 
 
445
 
    410  
Total depreciation and amortization
 
$
486
 
  $ 471  
 
$
1,459
 
  $ 1,414  
                                 
Capital expenditures:
                               
United States
 
$
291
 
  $ 213  
 
$
798
 
  $ 918  
International
 
 
151
 
    119  
 
 
376
 
    320  
Total capital expenditures
 
$
442
 
  $ 332  
 
$
1,174
 
  $ 1,238  
 
Note: There were no inter-company sales for the nine months ended September 30, 2016 or 2015.
 
 
 
September 30,
 
 
December 31,
 
 
 
201
6
 
 
201
5
 
Assets:
               
United States
 
$
23,936
 
  $ 21,799  
International
 
 
31,548
 
    21,607  
Total assets
 
$
55,484
 
  $ 43,406  
 
Geographic Data
(in thousands)
 
 
   
Three Months Ended
September 30
,
   
Nine
Months Ended
September 30
,
 
   
20
16
    2015    
20
16
    2015  
International
revenue:
          % of consolidated net revenue             % of consolidated net revenue             % of consolidated net revenue             % of consolidated net revenue  
South Africa
 
$
5,936
 
 
 
17.8
%
  $ 4,968       17.6 %
 
$
14,871
 
 
 
16.6
%
  $ 15,189       17.5 %
Mexico
 
 
5,495
 
 
 
16.4
      3,962       14.0  
 
 
15,600
 
 
 
17.4
      12,076       13.9  
China
 
 
3,029
 
 
 
9.1
      3,682       13.0  
 
 
8,646
 
 
 
9.6
      10,197       11.7  
Brazil
 
 
1,850
 
 
 
5.5
 
 
 
 
 
 
 
 
 
1,850
 
 
 
2.1
 
 
 
 
 
 
 
Japan
 
 
1,799
 
 
 
5.4
      1,306       4.6  
 
 
5,157
 
 
 
5.7
      3,907       4.5  
India
 
 
1,523
 
 
 
4.6
      1,385       4.9  
 
 
4,203
 
 
 
4.7
      5,001       5.7  
Canada
 
 
1,453
 
 
 
4.3
      1,368       4.8  
 
 
4,582
 
 
 
5.1
      4,173       4.8  
Australia
 
 
945
 
 
 
2.8
      829       2.9  
 
 
2,359
 
 
 
2.6
      3,316       3.8  
Turkey
 
 
76
 
 
 
0.2
      63       0.2  
 
 
245
 
 
 
0.3
      360       0.4  
Total international revenue
 
$
22,106
 
 
 
66.1
%
  $ 17,563       62.0 %
 
$
57,513
 
 
 
64.1
%
  $ 54,219       62.3 %
 
 
 
September 30,
   
December 31,
 
 
 
20
16
   
20
15
 
Long lived assets:
               
United States
 
$
11,325
    $ 10,147  
International
 
 
4,445
      3,148  
Total long lived assets
 
$
15,770
    $ 13,295