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Note 5 - Transactions Between the Company and Affiliates (Details) - USD ($)
$ in Thousands
3 Months Ended 6 Months Ended
Jun. 30, 2016
Jun. 30, 2015
Jun. 30, 2016
Jun. 30, 2015
Field Merchandiser Services SBS [Member]        
Services provided by affiliates:        
Related Party Transaction, Expenses from Transactions with Related Party $ 5,390 $ 5,337 $ 10,337 $ 11,012
Field Administration Expenses SAS [Member]        
Services provided by affiliates:        
Related Party Transaction, Expenses from Transactions with Related Party 989 1,140 2,127 2,253
Field Merchandiser Services NRS [Member]        
Services provided by affiliates:        
Related Party Transaction, Expenses from Transactions with Related Party 323 567
Office And Vehicle Rental MPT [Member]        
Services provided by affiliates:        
Related Party Transaction, Expenses from Transactions with Related Party 12 18 24 29
Vehicle Rental MCPT [Member]        
Services provided by affiliates:        
Related Party Transaction, Expenses from Transactions with Related Party 194 361 373 560
Office And Vehicle Rental MHT [Member]        
Services provided by affiliates:        
Related Party Transaction, Expenses from Transactions with Related Party 26 26 51 50
Field Management Services NDS Tanitim [Member]        
Services provided by affiliates:        
Related Party Transaction, Expenses from Transactions with Related Party 6 15
Field Merchandiser Services NDS Reklam [Member]        
Services provided by affiliates:        
Related Party Transaction, Expenses from Transactions with Related Party 47 117
Consulting and Administrative Services (CON) [Member]        
Services provided by affiliates:        
Related Party Transaction, Expenses from Transactions with Related Party 83 95 167 190
Related Party Transaction, Expenses from Transactions with Related Party $ 6,694 $ 7,353 $ 13,079 $ 14,793