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Note 5 - Transactions Between the Company and Affiliates (Details) - USD ($)
$ in Thousands
3 Months Ended
Mar. 31, 2016
Mar. 31, 2015
Field Merchandiser Services SBS [Member]    
Services provided by affiliates:    
Related Party Transaction, Expenses from Transactions with Related Party $ 4,947 $ 5,675
Field Administration Expenses SAS [Member]    
Services provided by affiliates:    
Related Party Transaction, Expenses from Transactions with Related Party $ 1,138 1,113
Field Merchandiser Services NRS [Member]    
Services provided by affiliates:    
Related Party Transaction, Expenses from Transactions with Related Party 244
Office And Vehicle Rental MPT [Member]    
Services provided by affiliates:    
Related Party Transaction, Expenses from Transactions with Related Party $ 12 12
Vehicle Rental MCPT [Member]    
Services provided by affiliates:    
Related Party Transaction, Expenses from Transactions with Related Party 179 $ 197
Office And Vehicle Rental MHT [Member]    
Services provided by affiliates:    
Related Party Transaction, Expenses from Transactions with Related Party $ 20
Field Management Services NDS Tanitim [Member]    
Services provided by affiliates:    
Related Party Transaction, Expenses from Transactions with Related Party $ 9
Field Merchandiser Services NDS Reklam [Member]    
Services provided by affiliates:    
Related Party Transaction, Expenses from Transactions with Related Party 70
Consulting and Administrative Services (CON) [Member]    
Services provided by affiliates:    
Related Party Transaction, Expenses from Transactions with Related Party $ 77 98
Related Party Transaction, Expenses from Transactions with Related Party $ 6,373 $ 7,418