Note 12 - Segment Information

12 Months Ended

Dec. 31, 2015

Notes to Financial Statements

Segment Reporting Disclosure [Text Block]

12. Segment Information

The Company reports net revenues from operating income by reportable segment. Reportable segments are components of the Company for which separate financial information is available that is evaluated on a regular basis by the chief operating decision maker in deciding how to allocate resources and in assessing performance.

The Company provides similar merchandising and marketing services throughout the world, operating within two reportable segments, its Domestic Division and its International Division. The Company uses those divisions to improve its administration and operational and strategic focuses, and it tracks and reports certain financial information separately for each of those divisions. The Company measures the performance of its Domestic and International Divisions and subsidiaries using the same metrics. The primary measurement utilized by management is operating profits, historically the key indicator of long-term growth and profitability, as the Company is focused on reinvesting the operating profits of each of its international subsidiaries back into its local markets in an effort to improve market share and continued expansion efforts.

The accounting policies of each of the reportable segments are the same as those described in the Summary of Significant Accounting Policies. Management evaluates performance as follows (in thousands):

	Year Ended December 31,
	2015			2014
Revenue, net:
United States	$	43,612		$	46,404
International		75,667			75,617
Total revenue	$	119,279		$	122,021
Operating income:
United States	$	609		$	1,349
International		2,656			1,940
Total operating income	$	3,265		$	3,289
Interest expense:
United States	$	92		$	84
International		122			74
Total interest expense	$	214		$	158
Other expense (income), net:
United States	$	–		$	–
International		(243	)		(292	)
Total other expense (income), net	$	(243	)	$	(292	)
Income before income tax expense (benefit):
United States	$	517		$	1,265
International		2,777			2,158
Total income before income tax expense (benefit)	$	3,294		$	3,423
Income tax expense (benefit):
United States	$	(65	)	$	(1,563	)
International		884			615
Total income tax expense (benefit)	$	819		$	(948	)
Net income:
United States	$	582		$	2,828
International		1,893			1,543
Total net income	$	2,475		$	4,371
Depreciation and amortization:
United States	$	1,350		$	1,294
International		555			459
Total depreciation and amortization	$	1,905		$	1,753

Capital expenditures:
United States	$	1,118	$	1,011
International		457		315
Total capital expenditures	$	1,575	$	1,326

Note: There were no inter-company sales for 2015 or 2014.

	December 31,
	2015		2014
Assets:
United States	$	21,799	$	21,748
International		21,607		22,822
Total assets	$	43,406	$	44,570

Geographic Data

(in thousands)

	Year Ended December 31,
	201 5		201 4
Net international revenues :		% of consolidated net revenue		% of consolidated net revenue
South Africa	$ 20,341	17.1 %	$ 17,695	14.5%
Mexico	17,616	14.8	18,923	15.5
China	14,755	12.4	8,418	6.9
Canada	6,374	5.3	7,220	5.9
India	6,372	5.3	7,424	6.1
Japan	5,473	4.6	7,420	6.1
Australia	4,297	3.6	6,437	5.3
Turkey	439	0.4	2,080	1.7
Total international revenue	$ 75,667	63.5 %	$75,617	62.0%

	Years Ended December 31
	20 15		20 14
Long lived assets:
United States	$	10,147	$	9,368
International		3,148		3,243
Total long lived assets	$	13,295	$	12,611