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Note 12 - Segment Information
12 Months Ended
Dec. 31, 2014
Segment Reporting [Abstract]  
Segment Reporting Disclosure [Text Block]

12. Segment Information


The Company reports net revenues from continuing operations and operating income from continuing operations by reportable segment. Reportable segments are components of the Company for which separate financial information is available that is evaluated on a regular basis by the chief operating decision maker in deciding how to allocate resources and in assessing performance.


The Company provides similar merchandising and marketing services throughout the world, operating within two reportable segments, its Domestic Division and its International Division. The Company uses those divisions to improve its administration and operational and strategic focuses, and it tracks and reports certain financial information separately for each of those divisions. The Company measures the performance of its Domestic and International Divisions and subsidiaries using the same metrics. The primary measurement utilized by management is operating profits, historically the key indicator of long-term growth and profitability, as the Company is focused on reinvesting the operating profits of each of its international subsidiaries back into its local markets in an effort to improve market share and continued expansion efforts.


The accounting policies of each of the reportable segments are the same as those described in the Summary of Significant Accounting Policies. Management evaluates performance as follows (in thousands):


   

Year Ended December 31,

 
   

2014

   

2013

 

Revenue, net:

               

United States

  $ 46,404     $ 44,577  

International

    75,617       67,382  

Total revenue

  $ 122,021     $ 111,959  
                 

Operating income:

               

United States

  $ 1,349     $ 1,086  

International

    1,940       1,818  

Total operating income

  $ 3,289     $ 2,904  
                 

Interest expense:

               

United States

  $ 84     $ 62  

International

    74       109  

Total interest expense

  $ 158     $ 171  
                 

Other expense (income), net:

               

United States

 

 

    $ (26

)

International

    (292

)

    (273

)

Total other expense (income), net

  $ (292

)

  $ (299

)

                 

Income before income tax (benefit) expense:

               
                 

United States

  $ 1,265     $ 1,050  

International

    2,158       1,982  

Total income before income tax (benefit) expense

  $ 3,423     $ 3,032  
                 

Income tax (benefit) expense:

               

United States

  $ (1,563

)

  $ (1,701

)

International

    615       583  

Total income tax (benefit) expense

  $ (948

)

  $ (1,118

)

                 

Net income from continuing operations:

               
                 

United States

  $ 2,828     $ 2,751  

International

    1,543       1,399  

Total net income from continuing operations

  $ 4,371     $ 4,150  
                 
                 

Depreciation and amortization:

               

United States

  $ 1,294     $ 1,171  

International

    459       325  

Total depreciation and amortization

  $ 1,753     $ 1,496  
                 

Capital expenditures:

               

United States

  $ 1,011     $ 1,064  

International

    315       235  

Total capital expenditures

  $ 1,326     $ 1,299  

Note: There were no inter-company sales for 2014 or 2013.

                 

   

December 31,

 
   

2014

   

2013

 

Assets:

               

United States

  $ 21,748     $ 17,651  

International

    22,822       16,627  

Total assets

  $ 44,570     $ 34,278  

Geographic Data (in thousands)


   

Year Ended December 31,

 
   

2014

   

2013

 
                             

Net international revenues:

         

% of consolidated net revenue

           

% of consolidated net revenue

 

Mexico

  $ 18,923       15.5 %   $ 16,127       14.4 %

South Africa

    17,695       14.5       16,099       14.4  

China

    8,418       6.9       6,334       5.7  

India

    7,424       6.1       5,387       4.8  

Japan

    7,420       6.1       6,831       6.1  

Canada

    7,220       5.9       6,567       5.9  

Australia

    6,437       5.3       6,995       6.2  

Turkey

    2,080       1.7       3,042       2.7  

Total international revenue

  $ 75,617       62.0 %   $ 67,382       60.2 %

   

Years Ended December 31

 
   

2014

   

2013

 

Long lived assets:

               

United States

  $ 9,368     $ 6,222  

International

    3,243       2,410  

Total long lived assets

  $ 12,611     $ 8,632