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Note 12 - Geographic Data
9 Months Ended
Sep. 30, 2013
Segment Reporting [Abstract]  
Segment Reporting Disclosure [Text Block]

12.     Geographic Data


The Company operates in the same single reportable business segment (e.g., merchandising and marketing services) in both its Domestic Merchandising Services Division and its International Merchandising Services Division. The Company uses those divisions to improve its administration and operational and strategic focuses, and it tracks and reports certain financial information separately for each of those divisions. The Company measures the performance of its domestic and international divisions and subsidiaries using the same metrics. The primary measurement utilized by management is operating profits, historically the key indicator of long-term growth and profitability, as the Company is focused on reinvesting the operating profits of each of its international subsidiaries back into its local markets in an effort to improve market share and continued expansion efforts. Set forth below are summaries of the Company's net revenues from its United States subsidiaries (i.e., the Domestic Merchandising Services Division) and from its international (non-U.S.) subsidiaries (i.e., the International Merchandising Services Division), net revenue from certain international subsidiaries as a percent of consolidated net revenue, operating income and long lived assets by geographic area for 2013 and 2012, respectively (in thousands):


   

Three Months Ended September 30,

   

Nine Months Ended September 30,

 
   

2013

   

2012

   

2013

   

2012

 

Net revenues:

                               

United States

  $ 11,327     $ 11,016     $ 32,390     $ 31,182  

International

    16,426       14,341       47,762       37,802  

Total net revenues

  $ 27,753     $ 25,357     $ 80,152     $ 68,984  

   

Three Months Ended September 30,

   

Nine Months Ended September 30,

 
   

2013

   

2012

   

2013

   

2012

 
                         

Net revenues international:

         

% of

consolidated

net revenue

           

% of

consolidated

net revenue

           

% of

consolidated

net revenue

           

% of

consolidated

net revenue

 

Mexico

  $ 4,002       14.4%     $ 4,095       16.1%     $ 11,277       14.1%     $ 10,432       15.1%  

South Africa

    3,873       14.0       1,823       7.2       11,809       14.7       5,590       8.1  

Japan

    2,079       7.5       1,733       6.8       4,680       5.8       4,602       6.7  

China

    1,911       6.9       1,458       5.7       4,956       6.2       2,999       4.3  

Canada

    1,545       5.6       1,660       6.5       4,389       5.5       4,864       7.1  

Australia

    1,283       4.6       2,208       8.7       5,046       6.3       5,056       7.3  

India

    1,203       4.3       467       1.8       3,318       4.1       1,404       2.0  

All others

    530       1.9       897       3.5       2,287       2.9       2,855       4.1  

Total international revenues

  $ 16,426       59.2%     $ 14,341       56.3%     $ 47,762       59.6%     $ 37,802       54.7%  

   

Three Months Ended

September 30,

   

Nine Months Ended

September 30,

 
   

2013

   

2012

   

2013

   

2012

 

Operating income:

                               

United States

  $ 99     $ 729     $ 383     $ 2,049  

International

    291       177       520       3  

Total operating income

  $ 390     $ 906     $ 903     $ 2,052  

   

September 30,

2013

   

December 31,

2012

 

Long lived assets:

               

United States

  $ 4,434     $ 3,145  

International

    2,458       2,129  

Total long lived assets

  $ 6,892     $ 5,274