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Note 12 - Geographic Data
3 Months Ended
Mar. 31, 2013
Segment Reporting Disclosure [Text Block]
12.        Geographic Data

The Company operates in the same single business segment (e.g., merchandising and marketing services) in both its Domestic Merchandising Services Division and its International Merchandising Services Division.  The Company uses those divisions to improve its administration and operational and strategic focuses, and it tracks and reports certain financial information separately for each of those divisions, as described in Item 1 – Business in the Company's 2012 Annual Report.  The Company measures the performance of its domestic and international divisions and subsidiaries using the same metrics.  The primary measurement utilized by management is operating profits, historically the key indicator of long-term growth and profitability, as the Company is focused on reinvesting the operating profits of each of its international subsidiaries back into its local markets in an effort to improve market share and continued expansion efforts.  Set forth below are summaries of the Company's net revenues from its United States subsidiaries (i.e., the Domestic Merchandising Services Division) and from its international (non-U.S.) subsidiaries (i.e., the International Merchandising Services Division), net revenue from certain international subsidiaries as a percent of consolidated net revenue, operating income (loss) and long lived assets by geographic area for 2013 and 2012, respectively (in thousands):

   
Three Months Ended March 31,
 
   
2013
   
2012
 
Net revenues:
           
United States
  $ 9,689     $ 9,285  
International
    16,488       11,762  
Total net revenues
  $ 26,177     $ 21,047  

   
Three Months Ended March 31,
 
   
2013
   
2012
 
Net revenues international:
       
% of consolidated net revenue
         
% of consolidated net revenue
 
South Africa
  $ 3,986     15.2%     $ 1,915     9.1%  
Mexico
    3,525     13.5       3,243     15.4  
Australia
    1,924     7.3       1,464     7.0  
China
    1,670     6.4       865     4.1  
Canada
    1,324     5.1       1,438     6.8  
Japan
    1,298     5.0       1,272     6.0  
Romania
    1,187     4.5       -     -  
All Others
    1,574     6.0       1,565     7.5  
Total international revenues
  $ 16,488     63.0%     $ 11,762     55.9%  

   
 
Three Months Ended March 31,
 
   
2013
   
2012
 
Operating income:
           
United States
  $ 306     $ 332  
International
    52       138  
Total operating income
  $ 358     $ 470  

   
March 31,
 2013
   
December 31,
2012
 
Long lived assets:
           
United States
  $ 4,557     $ 3,145  
International
    2,118       2,129  
Total long lived assets
  $ 6,675     $ 5,274