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Note 11 - Geographic Data
3 Months Ended
Mar. 31, 2012
Segment Reporting Disclosure [Text Block]
11.      Geographic Data

The Company operates in the same single business segment (e.g., merchandising and marketing services) in both its Domestic Merchandising Services Division and its International Merchandising Services Division.  The Company uses the same metrics to measure the performance of both its domestic and international divisions.  The primary measurement utilized by management is operating profits, historically the key indicator of long-term growth and profitability, as the Company is focused on reinvesting the operating profits of each of its international subsidiaries back into its local markets in an effort to improve market share and continued expansion efforts.  Set forth below are summaries (in thousands) of the Company's net revenues from its United States subsidiaries (i.e., the Domestic Merchandising Services Division) and from its international (non-U.S.) subsidiaries (i.e., the International Merchandising Services Division), net revenue from certain international subsidiaries as a percent of consolidated net revenue, operating income (loss) and long lived assets by geographic area for 2012 and 2011, respectively:

   
Three Months Ended March 31,
 
   
2012
   
2011
 
Net revenues:
           
United States
  $ 9,285     $ 9,521  
International
    11,762       6,897  
Total net revenues
  $ 21,047     $ 16,418  

   
Three Months Ended March 31,
 
   
2012
   
2011
 
Net revenues international:
       
% of
consolidated
net revenue
         
% of
consolidate
 net revenue
 
Mexico
  $ 3,243       15.4 %   $       %
South Africa
    1,915       9.1       632       3.8  
Australia
    1,464       7.0       2,103       12.8  
Canada
    1,438       6.8       1,494       9.1  
Japan
    1,272       6.0       773       4.7  
China
    865       4.1       1,027       6.3  
All Others
    1,565       7.5       868       5.3  
Total international revenue
  $ 11,762       55.9 %   $ 6,897       42.0 %

   
Three Months Ended March 31,
 
   
2012
   
2011
 
Operating income (loss):
           
United States
  $ 332     $ 591  
International
    138       (194 )
Total operating income
  $ 470     $ 397  

   
March 31,
 2012
   
December 31,
2011
 
Long lived assets:
           
United States
  $ 2,416     $ 2,169  
International
    1,375       1,385  
Total long lived assets
  $ 3,791     $ 3,554