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Note 12 - Geographic Data
9 Months Ended
Sep. 30, 2011
Segment Reporting Disclosure [Text Block]
12. 
Geographic Data

The Company operates in the same single business segment (e.g., merchandising and marketing services) in both its Domestic Merchandising Services Division and its International Merchandising Services Division.  The Company uses the same metrics to measure the performance of both its domestic and international divisions.  The primary measurement utilized by management is operating profits, historically the key indicator of long-term growth and profitability, as the Company is focused on reinvesting the operating profits of each of its international subsidiaries back into its local markets in an effort to improve market share and continued expansion efforts.  Set forth below are summaries (in thousands) of the Company's net revenues from its United States subsidiaries (i.e., the Domestic Merchandising Services Division) and from its international (non-U.S.) subsidiaries (i.e., the International Merchandising Services Division), net revenue from certain international subsidiaries as a percent of consolidated net revenue, operating income (loss) and long lived assets by geographic area for 2011 and 2010, respectively:

   
Three Months Ended September 30,
   
Nine Months Ended September 30,
 
   
2011
   
2010
   
2011
   
2010
 
Net revenues:
                       
United States
  $ 8,734     $ 9,044     $ 27,621     $ 26,503  
International
    8,830       6,630       22,304       17,912  
Total net revenues
  $ 17,564     $ 15,674     $ 49,925     $ 44,415  

   
Three Months Ended September 30,
   
Nine Months Ended September 30,
 
   
2011
         
2010
         
2011
         
2010
       
International net revenue detail:
       
% of consolidated net revenue
         
% of consolidated net revenue
         
% of consolidated net revenue
         
% of consolidated net revenue
 
Australia
  $ 2,307       13.1 %   $ 1,788       11.4 %   $ 6,226       12.5 %   $ 4,918       11.1 %
Canada
    1,509       8.6       2,059       13.1       4,607       9.2       4,748       10.7  
South Africa
    1,325       7.5       612       3.9       2,603       5.2       1,608       3.6  
Japan
    1,185       6.8       1,143       7.3       3,052       6.1       2,988       6.7  
All Others
    2,504       14.3       1,028       6.6       5,816       11.7       3,650       8.2  
Total international revenue
  $ 8,830       50.3 %   $ 6,630       42.3 %   $ 22,304       44.7 %   $ 17,912       40.3 %

   
Three Months Ended September 30,
   
Nine Months Ended September 30,
 
   
2011
   
2010
   
2011
   
2010
 
Operating income (loss):
                       
United States
  $ 341     $ 515     $ 1,558     $ 1,640  
International
    60       (150 )     (203 )     (460 )
Total operating income
  $ 401     $ 365     $ 1,355     $ 1,180  

   
September 30, 2011
   
December 31, 2010
 
Long lived assets:
           
United States
  $ 2,235     $ 2,231  
International
    1,549       657  
Total long lived assets
  $ 3,784     $ 2,888