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Note 12 - Geographic Data
3 Months Ended
Jun. 30, 2011
Segment Reporting Disclosure [Text Block]
12.           Geographic Data

The Company operates in the same single business segment (e.g., merchandising and marketing services) in both its Domestic Merchandising Services Division and its International Merchandising Services Division.  The Company uses the same metrics to measure the performance of both its domestic and international divisions.  The primary measurement utilized by management is operating profits, historically the key indicator of long-term growth and profitability, as the Company is focused on reinvesting the operating profits of each of its international subsidiaries back into its local markets in an effort to improve market share and continued expansion efforts.  Set forth below are summaries (in thousands) of the Company's net revenues from its United States subsidiaries (i.e., the Domestic Merchandising Services Division) and from its international (non-U.S.) subsidiaries (i.e., the International Merchandising Services Division), net revenue from certain international subsidiaries as a percent of consolidated net revenue, operating income (loss) and long lived assets by geographic area for 2011 and 2010, respectively:

   
Three Months Ended June 30,
   
Six Months Ended June 30,
 
   
2011
   
2010
   
2011
   
2010
 
Net revenues:
                       
United States
  $ 9,367     $ 9,915     $ 18,889     $ 17,461  
International
    6,577       5,699       13,474       11,281  
Total net revenues
  $ 15,944     $ 15,614     $ 32,363     $ 28,742  

   
Three Months Ended June 30,
   
Six Months Ended June 30,
 
   
2011
         
2010
         
2011
         
2010
       
                                                 
International net revenue detail:
       
% of consolidated net revenue
         
% of consolidated net revenue
         
% of consolidated net revenue
         
% of consolidated net revenue
 
Australia
  $ 1,816       11.4 %   $ 1,546       9.9 %   $ 3,919       12.1 %   $ 3,131       10.9 %
Canada
    1,604       10.0       1,662       10.6       3,098       9.6       2,689       9.4  
Japan
    1,094       6.9       912       5.8       1,867       5.8       1,845       6.4  
China
    675       4.2       105       0.7       1,702       5.2       270       0.9  
South Africa
    646       4.0       564       3.6       1,278       3.9       995       3.5  
All Others
    742       4.7       910       5.8       1,610       5.0       2,351       8.2  
Total international revenue
  $ 6,577       41.2 %   $ 5,699       36.4 %   $ 13,474       41.6 %   $ 11,281       39.3 %

   
Three Months Ended June 30,
   
Six Months Ended June 30,
 
   
2011
   
2010
   
2011
   
2010
 
Operating income (loss):
                       
United States
  $ 626     $ 954     $ 1,218     $ 1,124  
International
    (71 )     (179 )     (264 )     (310 )
Total operating income
  $ 555     $ 775     $ 954     $ 814  

   
June 30,
 2011
   
December 31, 2010
 
Long lived assets:
           
United States
  $ 2,291     $ 2,231  
International
    543       657  
Total long lived assets
  $ 2,834     $ 2,888