0001002912-15-000001.txt : 20150206 0001002912-15-000001.hdr.sgml : 20150206 20150206141035 ACCESSION NUMBER: 0001002912-15-000001 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20141231 FILED AS OF DATE: 20150206 DATE AS OF CHANGE: 20150206 EFFECTIVENESS DATE: 20150206 FILER: COMPANY DATA: COMPANY CONFORMED NAME: SHINE INVESTMENT ADVISORY SERVICES INC CENTRAL INDEX KEY: 0001002912 IRS NUMBER: 841318248 STATE OF INCORPORATION: CO FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-16206 FILM NUMBER: 15583743 BUSINESS ADDRESS: STREET 1: 9892 ROSEMONT AVE STREET 2: SUITE 100 CITY: LONE TREE STATE: CO ZIP: 80124 BUSINESS PHONE: 3037408600 MAIL ADDRESS: STREET 1: 9892 ROSEMONT AVE STREET 2: SUITE 100 CITY: LONE TREE STATE: CO ZIP: 80124 FORMER COMPANY: FORMER CONFORMED NAME: SHINE INVESTMENT ADVISORY SERVICES INC /ADV DATE OF NAME CHANGE: 19951031 13F-HR 1 primary_doc.xml 13F-HR LIVE false false true 0001002912 XXXXXXXX 12-31-2014 12-31-2014 SHINE INVESTMENT ADVISORY SERVICES INC

9892 ROSEMONT AVE SUITE 100 LONE TREE CO 80124

13F HOLDINGS REPORT 028-16206 N Mary Gesink 303-740-8600 Mary Gesink Lone Tree CO 02-06-2015 0 26 89171 false INFORMATION TABLE 2 4Q2014.xml * BLDRS INDEX FDS TR ASIA 50 ADR EQUITY ETF 09348R102 340000 11953 SH SOLE 0 0 0 11953 * FORD MTR CO DEL COM PAR $0.01 COMMON STOCK 345370860 336000 21679 SH SOLE 0 0 0 21679 * GENERAL ELECTRIC CO COM COMMON STOCK 369604103 353000 13958 SH SOLE 0 0 0 13958 * GENERAL GROWTH PPTYS INC NEW COM COMMON STOCK 370023103 301000 10695 SH SOLE 0 0 0 10695 * ISHARES INTL SEL DIV ETF EQUITY ETF 464288448 5071000 150528 SH SOLE 0 0 0 150528 * ISHARES TR EUROPE ETF EQUITY ETF 464287861 491000 11539 SH SOLE 0 0 0 11539 * ISHARES TR RUS 1000 GRW ETF EQUITY ETF 464287614 6902000 72187 SH SOLE 0 0 0 72187 * ISHARES TR RUS MDCP VAL ETF EQUITY ETF 464287473 1044000 14154 SH SOLE 0 0 0 14154 * JANUS CAP GROUP INC COM COMMON STOCK 47102X105 1912000 118563 SH SOLE 0 0 0 118563 * POWERSHARES ETF TRUST FTSE RAFI 1000 EQUITY ETF 73935X583 3007000 32884 SH SOLE 0 0 0 32884 * RYDEX ETF TRUST GUG S&P500 PU GR EQUITY ETF 78355W403 5335000 67093 SH SOLE 0 0 0 67093 * RYDEX ETF TRUST GUG S&P500 PU VA EQUITY ETF 78355W304 3042000 55347 SH SOLE 0 0 0 55347 * SPDR INDEX SHS FDS DJ GLB RL ES ETF EQUITY ETF 78463X749 895000 18750 SH SOLE 0 0 0 18750 * SPDR S&P MIDCAP 400 ETF TR UTSER1 S&PDCRP EQUITY ETF 78467Y107 14360000 54401 SH SOLE 0 0 0 54401 * VANGUARD INDEX FDS EXTEND MKT ETF EQUITY ETF 922908652 968000 11031 SH SOLE 0 0 0 11031 * VANGUARD INDEX FDS GROWTH ETF EQUITY ETF 922908736 7510000 71943 SH SOLE 0 0 0 71943 * VANGUARD INDEX FDS MID CAP ETF EQUITY ETF 922908629 3626000 29344 SH SOLE 0 0 0 29344 * VANGUARD INDEX FDS VALUE ETF EQUITY ETF 922908744 2422000 28671 SH SOLE 0 0 0 28671 * VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF EQUITY ETF 922042858 6919000 172899 SH SOLE 0 0 0 172899 * VANGUARD INTL EQUITY INDEX F TT WRLD ST ETF EQUITY ETF 922042742 841000 13981 SH SOLE 0 0 0 13981 * VANGUARD SPECIALIZED PORTFOL DIV APP ETF EQUITY ETF 921908844 6168000 76000 SH SOLE 0 0 0 76000 * VANGUARD WORLD FD MEGA GRWTH IND EQUITY ETF 921910816 1061000 13059 SH SOLE 0 0 0 13059 * WISDOMTREE TR DIV EX-FINL FD EQUITY ETF 97717W406 1343000 17510 SH SOLE 0 0 0 17510 * WISDOMTREE TR LARGECAP DIVID EQUITY ETF 97717W307 1530000 20626 SH SOLE 0 0 0 20626 CLAYMORE EXCHANGE TRD FD TR GUG BLT2016 HY EQUITY ETF 18383M415 13047000 503923 SH SOLE 0 0 0 503923 CLAYMORE EXCHANGE TRD FD TR GUGG BULL 2015 EQUITY ETF 18383M423 347000 13431 SH SOLE 0 0 0 13431