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STOCKHOLDERS' EQUITY: (Details 4)
In Millions, except Share data, unless otherwise specified
12 Months Ended
Dec. 31, 2012
Employee Stock Purchase Plan
USD ($)
Y
Dec. 31, 2011
Employee Stock Purchase Plan
USD ($)
Dec. 31, 2010
Employee Stock Purchase Plan
USD ($)
Dec. 31, 2012
New Employee Stock Purchase Plan
USD ($)
Y
Dec. 31, 2011
New Employee Stock Purchase Plan
USD ($)
Dec. 31, 2010
New Employee Stock Purchase Plan
USD ($)
Dec. 31, 2010
New Employee Stock Purchase Plan
MXN
Information related to compensation cost              
Stock based compensation expenses $ 2.1 $ 2.1 $ 2.1        
Unrecognized compensation expenses $ 4.2     $ 3.2      
Period over which unrecognized compensation expense expected to be recognized (in years) 2     6      
Stock award activity, Shares              
Outstanding shares at the beginning of the period 7,270,341 10,920,693   3,807,146 3,901,901    
Granted (in shares)         51,923    
Exercised (in shares) (220,430) (3,402,855)   (772,850)      
Forfeited (in shares) (94,339) (247,497)   (89,554) (146,678)    
Outstanding shares at the end of the period 6,955,572 7,270,341 10,920,693 2,944,742 3,807,146 3,901,901 3,901,901
Unit Weighted Average Grant Date Fair Value              
Outstanding shares at the beginning of the period (in dollars per share) $ 1.16 $ 1.16   $ 2.05 $ 2.05    
Granted (in dollars per share)         $ 2.05    
Exercised (in dollars per share) $ 1.16 $ 1.16   $ 2.05      
Forfeited (in dollars per share) $ 1.16 $ 1.16   $ 2.05 $ 2.05    
Outstanding shares at the end of the period (in dollars per share) $ 1.16 $ 1.16 $ 1.16 $ 2.05 $ 2.05 $ 2.05  
Purchase price for initial subscription (per share data)           $ 2.05 26.51