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Goodwill and intangible assets (Details 1) (USD $)
In Thousands, unless otherwise specified
6 Months Ended
Jun. 30, 2014
Dec. 31, 2013
Finite-Lived Intangible Assets [Line Items]    
Less: Accumulated amortization $ (786) $ (486)
Intangible assets, net 2,913 2,423
Trademarks [Member]
   
Finite-Lived Intangible Assets [Line Items]    
Finite-Lived Intangible Asset, Useful Life 2 years  
Finite-Lived Intangible Assets, Gross 7 7
Intangible assets, net 6  
Intellectual Property [Member]
   
Finite-Lived Intangible Assets [Line Items]    
Finite-Lived Intangible Asset, Useful Life 5 years  
Finite-Lived Intangible Assets, Gross 2,532 2,468
Intangible assets, net 1,960  
Software And Website Development [Member]
   
Finite-Lived Intangible Assets [Line Items]    
Finite-Lived Intangible Asset, Useful Life 3 years  
Finite-Lived Intangible Assets, Gross 950 275
Intangible assets, net 788  
Customer Lists [Member]
   
Finite-Lived Intangible Assets [Line Items]    
Finite-Lived Intangible Asset, Useful Life 4 years  
Finite-Lived Intangible Assets, Gross 210 159
Intangible assets, net $ 159