Goodwill and Intangible asset (Details 1) (USD $) In Thousands, unless otherwise specified	6 Months Ended
Jun. 30, 2013	Dec. 31, 2012
Less: Accumulated amortization	$ (249)	$ (118)
Intangible assets, net	2,303	1,795
Intellectual Property [Member]
Estimated Useful Life	9 years
Intangible assets, net	1,913	1,913
Software And Website Development [Member]
Estimated Useful Life	3 years
Intangible assets, net	524	0
Customer Lists [Member]
Estimated Useful Life	5 years
Intangible assets, net	109	0
Trademarks [Member]
Estimated Useful Life	1 year 6 months
Intangible assets, net	$ 6

Accumulated amount of amortization of assets, excluding financial assets and goodwill, lacking physical substance with a finite life.

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 350

-SubTopic 30

-Section 50

-Paragraph 2

-Subparagraph (a)(1)

-URI http://asc.fasb.org/extlink&oid=26713463&loc=d3e16323-109275

+ Details

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Period Type:	instant

- Definition

Amount after amortization of assets, excluding financial assets and goodwill, lacking physical substance with a finite life.

+ References

+ Details

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- Definition

Useful life of finite-lived intangible assets, in 'PnYnMnDTnHnMnS' format, for example, 'P1Y5M13D' represents the reported fact of one year, five months, and thirteen days.

+ References

No definition available.

+ Details

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