Segment Reporting

6 Months Ended

Jun. 30, 2011

Segment Reporting

Segment Reporting

11.Segment Reporting

Operating segments are components of an enterprise for which separate financial information is available and regularly evaluated by the chief operating decision maker(s) of an enterprise.  Under this definition, we operate two primary business segments.

· DISH Network.  The DISH Network® DBS subscription television service in the United States had 14.056 million subscribers as of June 30, 2011.  The DISH Network DBS System consists of our licensed FCC authorized DBS and FSS spectrum, our owned and leased satellites, receiver systems, third-party broadcast operations, customer service facilities, leased fiber network, in-home service and call center operations, and certain other assets utilized in our operations.

· Blockbuster.  On April 26, 2011, we completed the Blockbuster Acquisition.  We acquired Blockbuster operations in the United States and in certain foreign countries.  Blockbuster primarily offers movies and video games for sale and rental through multiple distribution channels such as retail stores, by-mail, digital devices, the blockbuster.com website and the BLOCKBUSTER On Demand service.

	As of
	June 30,		December 31,
	2011		2010
	(In thousands)
Total assets:
DISH Network services	$	12,467,477	$	9,632,153
Blockbuster	360,225		—
Total assets	$	12,827,702	$	9,632,153

	For the Three Months				For the Six Months
	Ended June 30,				Ended June 30,
	2011		2010		2011		2010
	(In thousands)
Revenue:
DISH Network services	$	3,336,208	$	3,169,042	$	6,560,339	$	6,226,437
Blockbuster (1)	253,953		—		253,953		—
Total revenue	$	3,590,161	$	3,169,042	$	6,814,292	$	6,226,437
Net income (loss) attributable to DISH Network common shareholders:
DISH Network services	$	331,236	$	256,990	$	880,630	$	487,937
Blockbuster (1)	3,524		—		3,524		—
Total net income (loss) attributable to
DISH Network common shareholders	$	334,760	$	256,990	$	884,154	$	487,937

(1)For the three and six months ended June 30, 2011, this reflects the Blockbuster revenue and net income from the acquisition date of April 26, 2011 to June 30, 2011.