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Proc-Type: 2001,MIC-CLEAR
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<SEC-DOCUMENT>0000909012-10-000169.txt : 20100216
<SEC-HEADER>0000909012-10-000169.hdr.sgml : 20100215
<ACCEPTANCE-DATETIME>20100216165327
ACCESSION NUMBER:		0000909012-10-000169
CONFORMED SUBMISSION TYPE:	SC 13G/A
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20100216
DATE AS OF CHANGE:		20100216

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			MEDALLION FINANCIAL CORP
		CENTRAL INDEX KEY:			0001000209
		STANDARD INDUSTRIAL CLASSIFICATION:	FINANCE SERVICES [6199]
		IRS NUMBER:				043291176
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		SC 13G/A
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	005-48473
		FILM NUMBER:		10609058

	BUSINESS ADDRESS:	
		STREET 1:		437 MADISON AVE 38 TH FLOOR
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10022
		BUSINESS PHONE:		2123282153

	MAIL ADDRESS:	
		STREET 1:		437 MADISON AVENUE
		STREET 2:		38TH FLOOR
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10022

FILED BY:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			River Road Asset Management, LLC
		CENTRAL INDEX KEY:			0001341401
		IRS NUMBER:				432076925
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		SC 13G/A

	BUSINESS ADDRESS:	
		STREET 1:		462 SOUTH FOURTH STREET, SUITE 1600
		CITY:			LOUISVILLE
		STATE:			KY
		ZIP:			40207
		BUSINESS PHONE:		5023714100

	MAIL ADDRESS:	
		STREET 1:		462 SOUTH FOURTH STREET, SUITE 1600
		CITY:			LOUISVILLE
		STATE:			KY
		ZIP:			40207
</SEC-HEADER>
<DOCUMENT>
<TYPE>SC 13G/A
<SEQUENCE>1
<FILENAME>t305832.txt
<DESCRIPTION>MEDALLION
<TEXT>


                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                  SCHEDULE 13G

                    UNDER THE SECURITIES EXCHANGE ACT OF 1934
                                (AMENDMENT NO.4)*

                            MEDALLION FINANCIAL CORP.
                      ------------------------------------
                                (Name of Issuer)

                                  Common Stock
                      ------------------------------------
                         (Title of Class of Securities)

                                    583928106
                              --------------------
                                 (CUSIP Number)

                                December 31, 2009
          -------------------------------------------------------------
             (Date of Event Which Requires Filing of this Statement)

Check the appropriate box to designate the rule pursuant to which this Schedule
is filed:

[x] Rule 13d-1(b)
[ ] Rule 13d-1(c)
[ ] Rule 13d-1(d)

*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter the
disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).

                                PAGE 1 OF 4 PAGES

<PAGE>


- --------------------------------------------------------------------------------
 1     NAME OF REPORTING PERSON
       S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

       River Road Asset Management, LLC                              43-2076925
- --------------------------------------------------------------------------------
 2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*                 (a) [_]
                                                                         (b) [_]
       N/A
- --------------------------------------------------------------------------------
 3     SEC USE ONLY


- --------------------------------------------------------------------------------
 4     CITIZENSHIP OR PLACE OF ORGANIZATION

       Delaware
- --------------------------------------------------------------------------------
                     5      SOLE VOTING POWER

                            1,426,657
      NUMBER OF      -----------------------------------------------------------
        SHARES       6      SHARED VOTING POWER
     BENEFICIALLY
       OWNED BY             0
         EACH        -----------------------------------------------------------
      REPORTING      7      SOLE DISPOSITIVE POWER
       PERSON
         WITH               1,898,965

                     -----------------------------------------------------------
                     8      SHARED DISPOSITIVE POWER

                            0
- --------------------------------------------------------------------------------
 9     AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

       1,898,965
- --------------------------------------------------------------------------------
10     CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*

       N/A
- --------------------------------------------------------------------------------
11     PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

       10.8%
- --------------------------------------------------------------------------------
12     TYPE OF REPORTING PERSON*

       IA
- --------------------------------------------------------------------------------

                                PAGE 2 OF 4 PAGES

<PAGE>

              Item 1(a) Name of Issuer:
                        Medallion Financial Corp

              Item 1(b) Address of Issuer's Principal Executive Offices:
                        437 Madison Avenue, 38th Floor
                        New York, NY 10022

              Item 2(a) Name of Person Filing:
                        River Road Asset Management, LLC

              Item 2(b) Address of the Principal Office or, if none, Residence:
                        462 S. 4th St., Ste 1600
                        Louisville, KY 40202

              Item 2(c) Citizenship:
                        US -- State of Delaware

              Item 2(d) Title of Class of Securities:
                        Common Stock

              Item 2(e) CUSIP Number:
                        583928106

              Item 3 If the Statement is being filed pursuant to Rule
                     13d-1(b), or 13d-2(b), check whether the person filing
                     is a:

                        (e)      [X] An investment advisor in accordance with
                                 section 240.13d-1(b)(1)(ii)(E)

              Item 4    Ownership:
                         (a) Amount Beneficially Owned:
                             1,898,965

                        (b) Percent of Class:
                             10.8%

                                PAGE 3 OF 4 PAGES

<PAGE>

                        (c)  Number of shares as to which such person has:

                        (i)  sole power to vote or direct the vote:  1,426,657

                       (ii)  shared power to vote or direct the vote:        0

                      (iii)  sole power to dispose or to direct the
                             disposition of:                         1,898,965

                       (iv)  shared power to dispose or to direct the
                             disposition of:                                 0

              Item 5    Ownership of Five Percent or Less of a Class: If this
                        statement is being filed to report the fact that as of
                        the date hereof the reporting person has ceased to be
                        the beneficial owner of more than five percent of the
                        class of securities, check the following [ ].

              Item 6    Ownership of More than Five Percent on Behalf of
                        Another Person:

                        Not applicable.

              Item 7    Identification and Classification of the Subsidiary
                        Which Acquired the Security Being Reported on By the
                        Parent Holding Company:

                        Not applicable.

              Item 8    Identification and Classification of Members of the
                        Group:

                        Not applicable.

              Item 9    Notice of Dissolution of a Group:
                        Not applicable.

              Item 10   Certification:
                        By signing below I certify that, to the best of my
                        knowledge and belief, the securities referred to above
                        were acquired and are held in the ordinary course of
                        business and were not acquired and are not held for the
                        purpose of or with the effect of changing or influencing
                        the control of the issuer of such securities and were
                        were not acquired in connection with or as a participant
                        in any transaction having such purpose or effect.

                                    SIGNATURE

              After reasonable inquiry and to the best of my knowledge and
belief, I certify that the information set forth in this statement is true,
complete and correct.

Dated: February 9, 2010

                                      River Road Asset Management, LLC

                                      By:   /S/ THOMAS DIGNAN MUELLER
                                           -------------------------------------
                                      Name: Thomas Dignan Mueller
                                            Title: COO, CCO

                                PAGE 4 OF 4 PAGES

</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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