13F-HR 1 tab310.txt KEATING INVESTMENT COUNSELORS, INC. FORM 13F ALL CLIENTS March 31, 2010 Voting Authority -------------------------- Value Shares/ Sh/ Put/ Invstmt Other Name of Issuer Title of class CUSIP (x$1000) Prn Amt Prn Call Dscretn Managers Sole Shared None ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- -------- BB&T Capital Trust VI 9.6%-8/1 05531B201 247 8600.00 SH Sole 8600.00 57 2000.00 SH Other 2000.00 3M Company COM 88579Y101 4947 59201.25 SH Sole 1600.00 57601.25 301 3600.00 SH Other 3600.00 AT&T Inc COM 00206R102 3980 154028.00SH Sole 4800.00 149228.00 176 6800.00 SH Other 6800.00 Abbott Laboratories COM 002824100 1404 26643.11 SH Sole 700.00 25943.11 68 1300.00 SH Other 1300.00 Accenture Plc - F COM G1151C101 795 18960.00 SH Sole 2125.00 16835.00 38 900.00 SH Other 900.00 Aflac Inc COM 001055102 3586 66056.19 SH Sole 4500.00 61556.19 60 1100.00 SH Other 1100.00 Altria Group Inc COM 02209S103 598 29127.00 SH Sole 29127.00 226 11000.00 SH Other 11000.00 Amgen Inc COM 031162100 1152 19250.00 SH Sole 1150.00 18100.00 Apache Corp COM 037411105 474 4673.00 SH Sole 4673.00 Avon Products COM 054303102 1116 32958.23 SH Sole 3000.00 29958.23 217 6400.00 SH Other 6400.00 BB&T Corp COM 054937107 5979 184595.07SH Sole 7400.00 177195.07 258 7950.00 SH Other 7950.00 BP PLC Spons ADR COM 055622104 3609 63231.00 SH Sole 2650.00 60581.00 168 2951.00 SH Other 2951.00 BankAtlantic Bancorp Inc. A COM 065908600 18 10200.00 SH Sole 10200.00 Barrick Gold Corp COM 067901108 435 11350.00 SH Sole 11350.00 Berkshire Hathaway Class A COM 084670991 1827 15.00 SH Sole 15.00 Boeing Co COM 097023105 258 3550.00 SH Sole 3550.00 Bristol-Myers Squibb COM 110122108 3753 140544.00SH Sole 5100.00 135444.00 442 16550.00 SH Other 16550.00 Carnival Corp New COM 143658300 1545 39737.22 SH Sole 2200.00 37537.22 Caterpillar Inc. COM 149123101 629 10000.00 SH Sole 10000.00 Chevron Corp COM 166764100 4981 65690.01 SH Sole 2850.00 62840.01 387 5100.00 SH Other 5100.00 Coca-Cola Co COM 191216100 3987 72490.00 SH Sole 2700.00 69790.00 96 1750.00 SH Other 1750.00 ConAgra Foods, Inc. COM 205887102 261 10400.00 SH Sole 10400.00 ConocoPhillips COM 20825C104 3249 63487.00 SH Sole 2000.00 61487.00 31 600.00 SH Other 600.00 Disney (Walt) Company COM 254687106 2310 66158.54 SH Sole 4000.00 62158.54 168 4800.00 SH Other 4800.00 Dominion Resources Inc VA New COM 25746U109 419 10187.00 SH Sole 10187.00 80 1950.00 SH Other 1950.00 Dover Corp. COM 260003108 3560 76150.79 SH Sole 3100.00 73050.79 126 2700.00 SH Other 2700.00 Duke Energy Corp COM 26441C105 242 14827.00 SH Sole 14827.00 27 1638.00 SH Other 1638.00 Emerson Electric COM 291011104 1886 37467.85 SH Sole 37467.85 103 2050.00 SH Other 2050.00 Enerplus Resources Fund COM 29274D604 385 16250.00 SH Sole 16250.00 Exxon Mobil Corp COM 30231G102 4099 61202.00 SH Sole 696.00 60506.00 450 6725.00 SH Other 6725.00 FirstMerit Corp COM 337915102 1359 63040.00 SH Sole 63040.00 General Electric Co COM 369604103 6193 340249.28SH Sole 13500.00 326749.28 571 31400.00 SH Other 31400.00 Home Depot COM 437076102 4374 135207.00SH Sole 6000.00 129207.00 136 4200.00 SH Other 4200.00 Honeywell Int'l Inc COM 438516106 2453 54195.00 SH Sole 1500.00 52695.00 335 7400.00 SH Other 7400.00 IBM COM 459200101 3831 29874.22 SH Sole 450.00 29424.22 131 1025.00 SH Other 1025.00 Intel Corp COM 458140100 3398 152425.00SH Sole 5250.00 147175.00 62 2800.00 SH Other 2800.00 JP Morgan Chase & Co COM 46625H100 307 6854.00 SH Sole 6854.00 84 1872.00 SH Other 1872.00 Johnson & Johnson COM 478160104 5946 91200.68 SH Sole 2500.00 88700.68 249 3825.00 SH Other 3825.00 Kimberly-Clark Corp COM 494368103 4000 63620.87 SH Sole 2000.00 61620.87 189 3000.00 SH Other 3000.00 Kraft Foods Inc-A COM 50075N104 3976 131475.13SH Sole 4000.00 127475.13 416 13764.00 SH Other 13764.00 Lilly (Eli) & Co COM 532457108 3545 97870.00 SH Sole 2400.00 95470.00 177 4900.00 SH Other 4900.00 McDonald's Corp COM 580135101 217 3250.00 SH Sole 3250.00 Medtronic Inc COM 585055106 3226 71650.53 SH Sole 3600.00 68050.53 131 2900.00 SH Other 2900.00 Microsoft Corp. COM 594918104 3983 135994.00SH Sole 3500.00 132494.00 111 3800.00 SH Other 3800.00 Nokia Corporation ADS COM 654902204 1220 78500.00 SH Sole 7000.00 71500.00 84 5400.00 SH Other 5400.00 Nordstrom Inc. COM 655664100 314 7675.00 SH Sole 7675.00 41 1000.00 SH Other 1000.00 PNC Financial Services Group I COM 693475105 213 3567.00 SH Sole 3567.00 PepsiCo Inc. COM 713448108 3627 54826.65 SH Sole 2700.00 52126.65 232 3500.00 SH Other 3500.00 Pfizer Inc COM 717081103 293 17100.00 SH Sole 17100.00 Philip Morris International In COM 718172109 4010 76885.00 SH Sole 1500.00 75385.00 542 10400.00 SH Other 10400.00 Procter & Gamble Co COM 742718109 2623 41464.00 SH Sole 41464.00 207 3275.00 SH Other 3275.00 Progress Energy Inc COM 743263105 1063 27000.00 SH Sole 1350.00 25650.00 Stryker Corp COM 863667101 1835 32065.00 SH Sole 2000.00 30065.00 Teco Energy Inc. COM 872375100 2120 133410.00SH Sole 7700.00 125710.00 67 4200.00 SH Other 4200.00 Teleflex Inc. COM 879369106 3957 61765.00 SH Sole 2420.00 59345.00 167 2600.00 SH Other 2600.00 Thermo Fisher Scientific Inc COM 883556102 3134 60922.00 SH Sole 2000.00 58922.00 U.S. Bancorp COM 902973304 829 32037.00 SH Sole 750.00 31287.00 8 300.00 SH Other 300.00 Verizon Communications COM 92343V104 582 18764.00 SH Sole 1300.00 17464.00 73 2342.00 SH Other 2342.00 Wal-Mart Stores Inc. COM 931142103 3933 70735.00 SH Sole 2350.00 68385.00 120 2150.00 SH Other 2150.00 Columbia Acorn Fund Class Z 197199409 441 16648.296SH Sole 16648.296 Mutual Shares Fund-Z 628380107 349 17283.007SH Sole 17283.007 T Rowe Price Balanced Fund 77954G108 440 24250.548SH Sole 24250.548 REPORT SUMMARY 104 DATA RECORDS 147132 0 OTHER MANAGERS ON WHOSE BEHALF REPORT IS FILED